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Young Americans are losing confidence in economy, and it shows online

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For economists, harbingers of a recession can include a slowdown in consumer spending and rising unemployment.

For the chronically online, indicators can range from the perceived fall of fake eyelashes to more commercials for online colleges. Or, maybe, it’s a skin care company selling eggs.

And for Sydney Brams, a Miami-based influencer and realtor, it’s a decline in prices on clothing resale platform Depop.

“I was literally running to my parents and my boyfriend, and I’m like, ‘Look at this. Look, something is very wrong,'” Brams told CNBC after seeing some Depop sellers “come back to Earth,” as she described it. “I feel like Chicken Little.”

Making a joke of so-called recession indicators in everyday life has gained traction in recent weeks as the stock market pullback and weak economic data raised anxiety around the health of the economy. This trend also underscores the uniquely sharp sense of financial dissatisfaction among America’s young adults.

Read more CNBC analysis on culture and the economy

Many of today’s young adults experienced childhood during the Great Recession and came of age as the pandemic threw everything from in-person work to global supply chains out of orbit. Now, they’re concerned about what’s been deemed a white-collar job market slowdown and President Donald Trump’s on-again-off-again tariff policies — the latter of which has battered financial markets in recent weeks.

To be clear, when they share their favorite recession indicators, they’re kidding — but they don’t see the future path of the U.S. economy as a laughing matter.

“It’s gallows humor,” said James Cohen, a digital culture expert and assistant professor of media studies at Queens College in New York. “This is very much a coping mechanism.”

These omens can be found across popular social media platforms such as X, TikTok and Instagram. Some users see cultural preludes to a recession in, say, Lady Gaga releasing her latest album or the quality of the new season of HBO’s “The White Lotus.” Others chalk up social trends such as learning to play the harmonica or wearing more brown clothing as forewarnings of a financial downturn on the horizon.

Social media users Sydney Michelle (@sydneybmichelle), left; Celeste in DC (@celesteiacevedo), and Sulisa (@ssclosefriendstory) share their personal “recession indicators” on TikTok.

Courtesy: Sydney Michelle | Celeste in DC | Sulisa | via TikTok

Just last week, several social media users saw a slam-dunk opportunity to employ variations of the joke when DoorDash announced a partnership with Klarna for users to finance food delivery orders. A spokesperson for Klarna acknowledged to NBC News that people needing to pay for meals on credit is “a bad indicator for society.”

Some content creators have made the humor an entry point to share budget-friendly alternatives for everyday luxuries that may have to go if wallets are stretched.

“We are heading into a recession. You need to learn how to do your nails at home,” TikTok user Celeste in DC (@celesteiacevedo) said in a video explaining how to use press-on nail kits as opposed to splurging at a salon.

Declining confidence

These jokes don’t exist in a vacuum. Closely followed data illustrates how this trend reflects a growing malaise among young people when it comes to the economy.

At the start of 2024, 18-to-34-year-olds had the highest consumer sentiment reading of any age group tracked by the University of Michigan. The index of this group’s attitude toward the economy has since declined more than 6%, despite the other age cohorts’ ticking higher.

This switch is particularly notable given that young people have historically had stronger readings than their older counterparts, according to Joanne Hsu, director of the Surveys of Consumers at Michigan.

A typically cheerier outlook can be explained by younger people being less likely to have additional financial responsibilities, such as children, Hsu said. But she added that this age bracket is likely grappling with rising housing costs and debt right now, while also feeling uncertainty tied to economic policy under the new White House.

“I have a suspicion that young people are starting to feel like — or have been feeling like — many markers of the American dream are much more difficult to reach now,” Hsu said.

Young people are also less likely to have assets such as property or investments that can buoy financial spirits when the economy flashes warning signs, according to Camelia Kuhnen, a finance professor at the University of North Carolina.

The potential for a recession, which is broadly defined as at least two consecutive quarters of the national economy contracting, has been on the minds of both Wall Street and Main Street. A Deutsche Bank survey conducted March 17-20 found the average global market strategist saw a nearly 43% chance of a recession over the next 12 months.

An index of consumer expectations for the future released Tuesday by the Conference Board slid to its lowest level in 12 years, falling well below the threshold that signals a recession ahead. Meanwhile, Google searches in March for the word “recession” hit highs not seen since 2022.

This onslaught of news comes after Treasury Secretary Scott Bessent said on March 16 that there were “no guarantees” the U.S. would avoid a recession. Bessent said a “detox” period is needed for the national economy, which he and other Trump administration officials have argued is too reliant on government spending.

‘The vibes are off’

Though the recession humor has had a yearslong history online, it’s gained momentum in recent weeks as the state of the economy has become a more common talking point, according to Cohen, the Queens College professor. While a recession indicator entry was added to the digital culture encyclopedia Know Your Meme only this month, the jokes have tracked back to at least 2019.

“Especially with Gen Z, there’s a lot of jokes with never being in a stable economic environment,” said Max Rosenzweig, a 24-year-old user experience researcher whose personal recession indicator was the number of people he’s seen wearing berets. “It’s funny, but it’s like, we’re making light of something that is scary.”

Cohen said he heard from Gen Z students that this type of humor helped them realize others are experiencing the same uncertainty. These students may not feel control over the country’s economic standing, he said, but they can at least find community and levity in a precarious moment.

Cohen sees the recent surge of this humor as a sort of “barometer” for what he calls the vibes around the economy. His conclusion: “The vibes are off.”

Brams sees a similar story playing out in South Florida and on social media. “I’m not going to lie, it just feels really grim,” the 26-year-old said.

But, “it’s not anything that me or my friend or my boyfriend or my parents can really do anything about,” she said. “There’s no choice but to just stay in your lane, try to keep your job, try to find joy where you can and just stay afloat.”

Economics

Republicans have a plan to add trillions of dollars to the national debt

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MUCH AS he may wish to, Donald Trump cannot govern through imperial decree alone. Congress is drafting legislation to remake the tax system and alter federal spending—something only it can do. On May 12th Republicans unveiled their new plan. Unfortunately it is a mess.

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Economics

CPI inflation April 2025: Rate hits 2.3%

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Customers line up at the check out booth on April 18, 2025 at a Costco branch in Niantic, Connecticut.

Robert Nickelsberg | Getty Images

Inflation was slightly lower than expected in April as President Donald Trump’s tariffs just began hitting the slowing U.S. economy, according to a Labor Department report Tuesday.

The consumer price index, which measures the costs for a broad range of goods and services, rose a seasonally adjusted 0.2% for the month, putting the 12-month inflation rate at 2.3%, its lowest since February 2021, the Bureau of Labor Statistics said. The monthly reading was in line with the Dow Jones consensus estimate while the 12-month was a bit below the forecast for 2.4%.

Excluding volatile food and energy prices, core CPI also increased 0.2% for the month, while the year-over-year level was 2.8%. The forecast was for 0.3% and 2.8% respectively.

The monthly readings were a bit higher than in March though price increases remain well off their highs of three years ago.

Shelter prices again were the main culprit in pushing up the inflation gauge. The category, which makes about one-third of the index weighting, increased 0.3% in April, accounting for more than half the overall move, according to the BLS.

After posting a 2.4% slide in March, energy prices rebounded, with a 0.7% gain. Food saw a 0.1% decline.

Used vehicle prices saw their second straight drop, down 0.5%, while new vehicles were flat. Apparel costs also were off 0.2% though medical care services increased 0.5%.

Egg prices tumbled, falling 12.7%, though they were still up 49.3% from a year ago.

While the April CPI figures were relatively tame, the Trump tariffs remain a wild card in the inflation picture, depending on where negotiations go between now and the summer.

In his much-awaited “Liberation Day” announcement, Trump slapped 10% duties on all U.S. imports and said he intended to put additional reciprocal tariffs on trading partners. Recently, though, Trump has backed off his position, with the most dramatic development a 90-day stay on aggressive tariffs against China while the two sides enter further negotiations.

Markets expect the president’s softening position to lead to less of a chance of interest rate cuts this year. Traders had been expecting the Federal Reserve to start easing in June, with at least three total reductions likely this year.

Since the China developments, the market has pushed out the first cut to September, with just two likely this year as the central bank feels less pressure to support the economy and as inflation has held above the Fed’s 2% target now for more than four years.

The Fed relies more on the Commerce Department’s inflation gauge for policymaking, though CPI figures into that index. The BLS on Thursday will release its April reading on producer prices, which are seen as more of a leading indicator on inflation.

This is breaking news. Please refresh for updates.

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Economics

German business leaders tell new government: It’s time to deliver

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TEGERNSEE, GERMANY — Top German business leaders, economists and politicians descended onto a small, picturesque Bavarian town situated next to the iconic Tegernsee lake last week to share their hopes and discuss what’s at stake for the new government.

Buoyed by recent positive market sentiment for Europe’s largest economy, attendees at the summit were united in their call for the new administration to step up and honour campaign promises. Any missteps would likely not be tolerated, with some business leaders warning the government cannot allow itself a “lazy summer.”

Despite rain and low hanging clouds providing a somewhat dreary backdrop to the event, which has been dubbed the “Davos of Germany,” the promise of new beginnings enveloped the summit and the atmosphere was buzzing with excitement for potential changes the newly-appointed Chancellor Friedrich Merz could initiate.

The view across the Tegernsee from the Ludwig Erhard Summit

Sophie Kiderlin, CNBC

Big expectations for the government were commonplace, with concerns about Germany’s struggling economy and recent political turmoil seemingly having faded into the background.

The German DAX index is currently up over 18% since the beginning of this year, frequently hitting record highs in recent months. The German economy has however been in stagnation territory for over two years now, with tensions over economic, fiscal and budget policy in the previous ruling coalition and its eventual breakup continuing to weigh on expectations.

“There are very high hopes now on the new government,” Patrick Trutwein, chief risk officer and chief operating officer at the IKB Deutsche Industriebank AG, said during a panel moderated by CNBC’s Annette Weisbach.

He said he was feeling positive about Germany’s future considering the announcement of the major fiscal package enshrined in Germany’s constitution, as well as further potential reforms ahead and “an economy that’s pretty robust and can build on its own … productivity and competencies.”

Matthias Voelkel, CEO of Boerse Stuttgart Group, was among those feeling hopeful.

“If we look ahead and if they [the new government] do the right thing, I’m optimistic,” he told CNBC.

Audi CEO Gernot Döllner meanwhile said in a fireside chat that he was hopeful that the new government would “send an impulse into the German economy.”

The mood was also upbeat in Germany’s auto sector, which has long been struggling with competition from China, pressures from the transition to electric vehicles and has recently been hit by U.S. tariffs.

“The Germans are back,” Hildegard Müller, president of the German Association of the Automotive Industry, told CNBC’s Weisbach Friday. “We are competitive,” she added.

A talk at the Ludwig Erhard Summit.

Sophie Kiderlin, CNBC

But amid the positive buzz, it was clear that observers are keeping a close eye on the governments every move.

“This new government in Germany cannot allow itself a political lazy summer, I’m sorry, they’ve got to work and they’ve got to work hard,” said Karl-Theodor zu Guttenberg, chairman of Spitzberg Partners and former German politician.

Or as Veronika Grimm, member of the German Council of Economic Experts, told CNBC: “A lot lies ahead for the government.”

09 May 2025, Bavaria, Gmund Am Tegernsee: Katherina Reiche (CDU), Federal Minister for Economic Affairs and Energy, takes part in the Ludwig Erhard Summit. Representatives from business, politics, science and the media are taking part in the three-day summit. Photo: Sven Hoppe/dpa (Photo by Sven Hoppe/picture alliance via Getty Images)

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Overal the message was clear: Germany needs to get its act together.

Alexander Horn, general manager of Eli Lilly‘s Germany arm — Lilly Germany — said the business strongly welcomes the new government’s goals, but won’t tolerate any caveats.

“Specifically we expect that the declarations of intent that are in the coalition agreement will be implemented quickly, speed plays an enormously big role,” he said during a panel, according to a CNBC translation.

Boerse Stuttgart Group’s Voelkel indicated his optimism relied on action from the government, saying he was looking for moves towards “less bureaucracy, less anti-growth regulation, more innovation and particularly strengthening investment.”

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The newly minted German government has set itself many of these points as policy goals, making promises to boost the country’s economy, reduce bureaucracy and boost innovation and investment during the election campaign and in its coalition agreement.

“This country needs an economic turnaround. After two years of recessions the previous government had to announce again [a] zero growth year for 2025 and we really have to work on this,” German economy minister Katherina Reiche told CNBC on the sidelines of the summit.

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