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How a trade war could impact the price of clothing

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Women shop for clothing from a Gap outlet store in Los Angeles, California on April 10, 2025. 

Frederic J. Brown | Afp | Getty Images

Few consumer products are immune from the impact of new tariffs on goods imported into the United States, but apparel may be among the hardest hit.

A trade war could significantly raise the price of clothing for consumers. Since a large portion of U.S. clothing and shoes are imported, tariffs on those goods would increase the cost for both the importers and, ultimately, the consumer, experts say.

“The 2025 tariffs disproportionately affect clothing and textiles, with consumers facing 64% higher apparel prices in the short-run,” according to forecasts by the Yale University Budget Lab. “Apparel prices will stay 27% higher in the long-run.”

For now, the Trump Administration has opted for a universal tariff rate of 10%. Earlier this month, the White House imposed 145% tariffs on products from China. President Donald Trump recently granted exclusions from steep tariffs on smartphones, computers and some other electronics imported largely from China.

“We are concerned about the escalating trade war with China. Ultimately no one wins,” said Julia Hughes president of the United States Fashion Industry Association.

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“This policy continues to subject U.S. imports of our industry’s largest trading partner to an unsustainable tax,” Steve Lamar, the American Apparel & Footwear Association’s president and CEO, said in a prepared statement. 

Tariffs, particularly on clothing and materials, which are not made at scale in the U.S., will lead to higher prices for consumers and will only fuel inflation, according to the American Apparel & Footwear Association.

The U.S. receives 97% percent of clothing and shoes from other countries, but primarily China and Vietnam, a 2024 report by the American Apparel & Footwear Association found.

Tariffs ‘will be passed along to the consumer’

“Tariffs are a tax paid by the U.S. importer that will be passed along to the end consumer. Tariffs will not be paid by foreign countries or suppliers,” the National Retail Federation’s executive vice president of government relations David French said in a statement.

As part of the new high tariffs on China, Trump also revoked a popular tax loophole known as de minimis. The exemption allowed many e-commerce companies to send goods worth less than $800 into the U.S. duty-free. The loophole also allowed American shoppers to buy low-cost goods directly from retailers in China and Hong Kong.

Some popular clothing brands, like Shein and Temu imported from China, could face an immediate impact and will likely funnel those extra costs to customers in the way of higher prices, which would hit low- and middle-class Americans particularly hard.

How consumers plan to cushion the blow

Three-quarters of consumers said they’re already engaging in “trade-down” behavior when purchasing clothing and footwear, according to recent research by Empower.

In the years since high inflation made clothing more expensive, a shift was already starting.

Shoppers downgraded to more affordable second-hand merchandise and embraced buying “dupes” — short for duplicates.

“If you can’t afford Louis Vuitton, you are going to buy Coach. If you can’t afford Coach, you are going to buy the knock off,” said Shawn Grain Carter, an associate professor at the Fashion Institute of Technology, part of the State University of New York.

Historically, trade restrictions drive up the cost of authentic goods, creating the perfect conditions for counterfeiters to flood the market with cheaper, harder-to-detect fakes, according to Vidyuth Srinivasan, co-founder and CEO of Entrupy, an authentication service.

With Trump’s recent executive order eliminating duty-free de minimis treatment for low-value imports, the flow of counterfeit goods will also be more expensive and logistically challenging, Srinivasan explained.

However, “counterfeiters are incredibly agile,” he said. “When one route is blocked, they’ll adapt, seeking alternative distribution channels to continue flooding the market with fakes.”

Alternatively, “there might be a little more of a lean into the second-hand market because it just seems more affordable,” Srinivasan said. 

Value, quality and style and not obsolesce of clothing wins, says Mickey Drexler

Faced with higher costs, 67% of consumers plan to change their shopping habits, according to another recent report by Bid-on-Equipment. Among the top strategies, 46% say they will shop at thrift or second-hand stores. Other ways to save include comparison shopping or buying fewer imported goods. The survey polled more than 1,000 adults in January.

In another survey by shopping app Smarty, 50% of respondents said they’re more likely to consider secondhand goods or local alternatives because of tariff-induced price hikes.

“Tariffs are already prompting my customers to even more actively seek alternatives when it comes to luxury designer goods,” said Christos Garkinos, the CEO and founder of online reseller Covet By Christos.

“On the one hand, customers who are looking to make some extra money in this volatile economy are considering selling off parts of their designer collections,” Garkinos said.

“On the flip side, so many of my existing customers are doubling down on resale,” he said, “because they know that there is no tariff to pay and they can still get their hands on luxury goods without paying that extra premium right now.”

The U.S. resale market is experiencing significant growth, with projections indicating it will continue to expand rapidly over the next few years. This growth is being driven by factors like rising consumer preference for second-hand options, especially among younger generations, and the increasing adoption of online resale platforms, experts say.

Re-commerce — which encompasses the buying and selling of pre-owned, refurbished or secondhand goods  — is projected to increase 55%, reaching $291.6 billion by 2029. That would outpace the overall retail market, with resale potentially accounting for 8% of total retail by 2029, according to a 2024 report by OfferUp, an online marketplace for buying and selling new and used items.

Still, there aren’t enough second-hand products to satisfy consumer demand, Hughes said. “The quantities aren’t there.”

For now, the apparel industry must wait and see what will happen with potential trade agreements going forward, just as back-to-school inventory — one of the most important shopping seasons of the year — is set to start shipping, Hughes said.

“The chaos is still rippling through,” she added. “This is a real time of uncertainty.”

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How to review your insurance policy

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PUNTA GORDA – OCTOBER 10: In this aerial view, a person walks through flood waters that inundated a neighborhood after Hurricane Milton came ashore on October 10, 2024, in Punta Gorda, Florida. The storm made landfall as a Category 3 hurricane in the Siesta Key area of Florida, causing damage and flooding throughout Central Florida. (Photo by Joe Raedle/Getty Images)

Joe Raedle | Getty Images News | Getty Images

It’s officially hurricane season, and early forecasts indicate it’s poised to be an active one.

Now is the time to take a look at your homeowners insurance policy to ensure you have enough and the right kinds of coverage, experts say — and make any necessary changes if you don’t.

The National Oceanic and Atmospheric Administration predicts a 60% chance of “above-normal” Atlantic hurricane activity during this year’s season, which spans from June 1 to November 30.

The agency forecasts 13 to 19 named storms with winds of 39 mph or higher. Six to 10 of those could become hurricanes, including three to five major hurricanes of Category 3, 4, or 5.

You should pay close attention to your insurance policies.

Charles Nyce

risk management and insurance professor at Florida State University

Hurricanes can cost billions of dollars worth of damages. Experts at AccuWeather estimate that last year’s hurricane season cost $500 billion in total property damage and economic loss, making the season “one of the most devastating and expensive ever recorded.”

“Take proactive steps now to make a plan and gather supplies to ensure you’re ready before a storm threatens,” Ken Graham, NOAA’s national weather service director, said in the agency’s report.

Part of your checklist should include reviewing your insurance policies and what coverage you have, according to Charles Nyce, a risk management and insurance professor at Florida State University. 

“Besides being ready physically by having your radio, your batteries, your water … you should pay close attention to your insurance policies,” said Nyce.

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You want to know four key things: the value of property at risk, how much a loss could cost you, whether you’re protected in the event of flooding and if you have enough money set aside in case of emergencies, he said.

Bob Passmore, the department vice president of personal lines at the American Property Casualty Insurance Association, agreed: “It’s really important to review your policy at least annually, and this is a good time to do it.”

Insurers often suspend policy changes and pause issuing new policies when there’s a storm bearing down. So acting now helps ensure you have the right coverage before there’s an urgent need.

Here are three things to consider about your home insurance policy going into hurricane season, according to experts.

1. Review your policy limits

2. Check your deductibles

Take a look at your deductibles, or the amount you have to pay out of pocket upfront if you file a claim, experts say.

For instance, if you have a $1,000 deductible on your policy and submit a claim for $8,000 of storm coverage, your insurer will pay $7,000 toward the cost of repairs, according to a report by NerdWallet. You’re responsible for the remaining $1,000.

A common way to lower your policy premium is by increasing your deductibles, Passmore said. 

Raising your deductible from $1,000 to $2,500 can save you an average 12% on your premium, per NerdWallet’s research.

But if you do that, make sure you have the cash on hand to absorb the cost after a loss, Passmore said.

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Don’t stop at your standard policy deductible. Look over hazard-specific provisions such as a wind deductible, which is likely to kick in for hurricane damage.

Wind deductibles are an out-of-pocket cost that is usually a percentage of the value of your policy, said Nyce. As a result, they can be more expensive than your standard deductible, he said. 

If a homeowner opted for a 2% deductible on a $500,000 house, their out-of-pocket costs for wind damages can go up to $10,000, he said.

“I would be very cautious about picking larger deductibles for wind,” he said.

3. Assess if you need flood insurance

Floods are usually not covered by a homeowners insurance policy. If you haven’t yet, consider buying a separate flood insurance policy through the National Flood Insurance Program by the Federal Emergency Management Agency or through the private market, experts say. 

It can be worth it whether you live in a flood-prone area or not: Flooding causes 90% of disaster damage every year in the U.S., according to FEMA.

In 2024, Hurricane Helene caused massive flooding in mountainous areas like Asheville in Buncombe County, North Carolina. Less than 1% of households there were covered by the NFIP, according to a recent report by the Swiss Re Institute. 

If you decide to get flood insurance with the NFIP, don’t buy it at the last minute, Nyce said. There’s usually a 30-day waiting period before the new policy goes into effect. 

“You can’t just buy it when you think you’re going to need it like 24, 48 or 72 hours before the storm makes landfall,” Nyce said. “Buy it now before the storms start to form.” 

Make sure you understand what’s protected under the policy. The NFIP typically covers up to $250,000 in damages to a residential property and up to $100,000 on the contents, said Loretta Worters, a spokeswoman for the Insurance Information Institute.

If you expect more severe damage to your house, ask an insurance agent about excess flood insurance, Nyce said.

Such flood insurance policies are written by private insurers that cover losses over and above what’s covered by the NFIP, he said.

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Average 401(k) savings rate hits a record high. See if you’re on track

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Seksan Mongkhonkhamsao | Moment | Getty Images

The average 401(k) plan savings rate recently notched a new record high — and the percentage is nearing a widely-used rule of thumb.

During the first quarter of 2025, the 401(k) savings rate, including employee and company contributions, jumped to 14.3%, according to Fidelity’s quarterly analysis of 25,300 corporate plans with 24.4 million participants.

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Despite economic uncertainty, “we definitely saw a lot of positive behaviors continue into Q1,” said Mike Shamrell, vice president of thought leadership for Fidelity’s Workplace Investing. 

The report found that employees deferred a milestone 9.5% into 401(k) plans during the first quarter, and companies contributed 4.8%. The combined 14.3% rate is the closest it’s ever been to Fidelity’s recommended 15% savings target.    

Two-thirds of increased employee deferrals during the first quarter came from “auto-escalations,” which automatically boost savings rates over time, usually in tandem with salary increases, Shamrell said.

You should aim to save at least 15% of pre-tax income each year, including company deposits, to maintain your current lifestyle in retirement, according to Fidelity. This assumes you save continuously from ages 25 to 67.

But the exact right percentage for each individual hinges on several things, such as your existing nest egg, planned retirement date, pensions and other factors, experts say.

“There’s no magic rate of savings,” because everyone spends and saves differently, said certified financial planner Larry Luxenberg, founder of Lexington Avenue Capital Management in New City, New York. “That’s the case before and after retirement.”

There’s no magic rate of savings.

Larry Luxenberg

Founder of Lexington Avenue Capital Management

Don’t miss ‘free money’ from your employer

If you can’t reach the 15% retirement savings benchmark, Shamrell suggests deferring at least enough to get your employer’s full 401(k) matching contribution.

Most companies will match a percentage of your 401(k) deferrals up to a certain limit. These deposits could also be subject to a “vesting schedule,” which determines your ownership based on the length of time you’ve been with your employer.

Still, “this probably [is] the closest thing a lot of people are going to get to free money in their life,” he said.

The most popular 401(k) match formula — used by 48% of companies on Fidelity’s platform — is 100% for the first 3% an employee contributes, and 50% for the next 2%.

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Average 401(k) balances fall due to market volatility, Fidelity says

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A few months of market swings have taken a toll on retirement savers.

The average 401(k) balance fell 3% in the first quarter of 2025 to $127,100, according to a new report by Fidelity Investments, the nation’s largest provider of 401(k) plans.

The average individual retirement account balance also sank 4% from the previous quarter to $121,983, the financial services firm found. Still, both 401(k) and IRA balances were up year over year.

The majority of retirement savers continue to contribute, Fidelity said. The average 401(k) contribution rate, including employer and employee contributions, increased to 14.3%, just shy of Fidelity’s suggested savings rate of 15%.

“Although the first quarter of 2025 posed challenges for retirement savers, it’s encouraging to see people take a continuous savings approach which focuses on their long-term retirement goals,” Sharon Brovelli, president of workplace investing at Fidelity Investments, said in a statement. “This approach will help individuals weather any type of market turmoil and stay on track.”

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U.S. markets have been under pressure ever since the White House first announced country-specific tariffs on April 2.

Since then, ongoing trade tensions between the U.S. and European Union as well as China, largely due to President Donald Trump‘s on-again, off-again negotiations, caused some of the worst trading days for the S&P 500 since the early days of the Covid-19 pandemic.

However, more recently, markets largely rebounded from earlier losses. As of Wednesday morning, the Dow Jones Industrial Average was roughly flat year-to-date, while the Nasdaq Composite and S&P 500 were up around 1% in 2025.

‘Have a long-term strategy’

“It’s important to not get too unnerved by market swings,” said Mike Shamrell, Fidelity’s vice president of thought leadership.

Even for those nearing retirement age, those savings should have a time horizon of at least 10 to 20 years, he said, which means it’s better to “have a long-term strategy and not a short-term reaction.”

Intervening, or trying to time the market, is almost always a bad idea, said Gil Baumgarten, CEO and founder of Segment Wealth Management in Houston.

“People lose sight of the long-term benefits of investing in volatile assets, they stay focused on short-term market movements, and had they stayed put, the market would have corrected itself,” he said. “The math is so compelling to look past all that and let the stock market work itself out.”

For example, the 10 best trading days by percentage gain for the S&P 500 over the past three decades all occurred during recessions, often in close proximity to the worst days, according to a Wells Fargo analysis published last year.

And, although stocks go up and down, the S&P 500 index has an average annualized return of more than 10% over the past few decades. In fact, since 1950, the S&P has delivered positive returns 77% of the time, according to CNBC’s analysis.

“Really, you should just be betting on equities rising over time,” Baumgarten said.

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