Today’s young CPAs aren’t just looking for a job or paycheck. They’re looking for purpose, impact and flexibility in their careers, preferably at firms that share their values and mission.
Unlike previous generations, this new wave of CPAs isn’t satisfied with clocking in, doing the work, and waiting a decade to be recognized. They want growth, mentorship, transparency and a seat at the table from Day One. In the past, our profession encouraged us to stay in our lane and climb the ladder gradually. Now it’s about custom-building the ladder to fit our purpose and lifestyle.
Unfortunately, too many firms are still trying to attract and retain talent with old-school tactics despite the intense competition for talent. Pizza parties, casual Fridays and sign-on bonuses are nice, but they aren’t enough when the job still feels transactional. They don’t want to feel like replaceable cogs in a time-tracking machine. They want to feel that their voice matters at their firm and that they’re building something meaningful in their career.
When firms aren’t willing to update their tech stack, internal culture or hiring tactics, they’ll be perceived as dinosaurs by potential candidates and the pipeline shortage will continue. That’s where using game-based tactics can help.
Gamification
Forward-leaning firms are increasingly turning to gamification to make accounting more attractive to young professionals. Gamification transforms recruiting and training into an interactive, rewarding experience.
This has been on my mind lately, as a first-time father. Growing up, I learned so much more about math and finance by playing board games like Monopoly and Cash Flow that I did by reading textbooks. In elementary school, my favorite days were when we got to use the PlayStation to learn our shapes and how to count. That was so much better than sitting at my desk and watching the teacher scribble on the blackboard. Why can’t learning be fun in adulthood?
For instance, when I was at a Big Four firm, my associate “class” was divided into teams and each team was given a case study. We had to do in-depth research on the fly and then present the case to our peers and superiors. Throughout the process we were asked questions by the “judges,” and we earned points for answering correctly under time pressure. It was a lot of fun and so much better than sitting through a training lecture in a windowless conference room. But the case study competition was only a small part of the overall Big Four training we received.
In college, we played Jeopardy with accounting-specific questions and had to answer the questions in Jeopardy-esque “What is …?” fashion. It was fun and challenging. And since every player got a turn in the “hot seat,” these games gave our quieter classmates a chance to be heard and to contribute to the discussion. It was a great way to level the playing field.
Using game-based tactics to attract and retain talent
Gamification isn’t just for the younger members of your team. Here are five ways that firms can incorporate gamification for everyone throughout the employee lifecycle at your firm:
1. Recruitment engagement: Firms can reimagine the candidate experience with interactive portals, simulation-based interviews, “loyalty” reward points or “game nights” that reveal both skill sets and cultural fit. This approach helps firms stand out while giving candidates a real taste of the firm’s vibe. At CPAcon, the conference I founded, we don’t hold stale job fairs. Instead, firms engage with talent through firm-vs-firm competitions, sponsor-led activations, and arcade-style challenges in which personality and team dynamics shine.
2. Learning and development: Gamification transforms traditional training and continuing education into dynamic experiences. From live CPE game shows to interactive competitions like The Balance Sheet or Post It! that we do at CPAcon, these methods increase retention and turn learning into something professionals look forward to.
3. Career growth and performance: Level-based progression systems, skill-based tournaments and internal leaderboards help employees track their development in a visual, motivating way. Recognizing achievements with XP points, badges or creative perks fosters upward momentum and a sense of ownership. With CPAcon, professionals get recognized for more than just years of experience — they shine through creativity, teamwork, and strategy in real-time.
4. Mentorship and community: Gamifying mentorship and onboarding encourages connection and accountability. By turning relationship-building into a shared quest — complete with milestones, feedback loops and recognition — firms foster a stronger sense of belonging and support. Community-building is baked into the games and programming at CPAcon and so can your firm. In this setting, mentorship occurs organically without the awkwardness of a forced pairing.
5. Culture and retention: Daily micro-games, team challenges and firm-wide competitions culminate at CPAcon, which can energize culture and reinforce company values. These small touchpoints help employees feel seen, celebrated and connected — the keys to building long-term employee loyalty. Gamifying the experience of being a CPA reminds participants why they chose their career path — and it makes them proud to stay on it.
If you want to start utilizing game-based tactics to attract and retain talent at your firm, make sure the games are relevant, inclusive and accessible. Make sure the challenge level matches the audience’s knowledge, and that there’s a clear connection between the game and real-world skills and goals. Also, make sure to tie in recognition — people love being publicly recognized for their efforts.
At CPAcon, I’ve seen attendees who barely know each other bond over accounting games and walk away feeling like they were part of something bigger. That’s the magic — turning compliance into community. For example, in the Post It! challenge I mentioned earlier, players must correct accounting entries against the clock to ensure accuracy and integrity of the books. If there are errors in a company’s ledger or misclassified expenses, players must keep their cool and Post It right when it truly counts. Here’s a short video of CPA gamification in action.
Gamification ROI
Since you’re likely to encounter skeptics, here are some good metrics and KPIs to show the benefits of using gamification for your recruiting and retention efforts:
- Retention rate post-engagement: Show how people who participated in gamified onboarding or learning stay longer.
- Time to competency: Show how new hires learned faster through game-based modules than through traditional methods.
- Participation rate: Show how many people opted in to the games or challenges.
- Engagement scores: Use surveys to measure whether people feel more connected, motivated, or excited after participating.
- Referral rate: Show how participants are recommending gamification experiences to peers after taking part.
You can also compare the number of internal promotions and skills progress between employees who engage in game-based learning versus those who don’t. Gamification transforms accounting — which can feel rigid and isolated into something social, energizing and even fun. Think of team competitions, live events, accounting trivia nights or creative budgeting challenges. You’re not just teaching skills — you’re building camaraderie, improving morale and showcasing people’s strengths in new ways.
When done right, gamification doesn’t replace professionalism — it enhances it. It creates community, inspires growth and proves that accounting can be both rigorous and rewarding. What’s not to like? I’ll be speaking more about gamification for accounting firms at the Firm Growth Forum in San Diego in May. I hope to see you there.