Brandon Copeland is a former NFL linebacker turned coach. But the type of coaching he gravitates to isn’t in the realm of sports — it’s in personal finance.
The 33-year-old — who played for six teams across 10 seasons in the National Football League before retiring last year — started co-teaching a financial literacy course to undergraduates at the University of Pennsylvania’s Wharton School, his alma mater, in 2019 while playing for the New York Jets.
The course, nicknamed “Life 101,” was inspired by his own experiences with money, according to “Professor Cope,” who is also a member of the CNBC Global Financial Wellness Advisory Board and co-founder of Athletes.org, the players’ association for college athletes.
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Now, the Orlando resident has written a new book, “Your Money Playbook,” that reads as a football coach’s blueprint to winning the financial “game.” It touches on topics like budgeting, paying down debt, saving, estate planning and starting a side hustle. (Just don’t call it a “side hustle,” as he explains in the book.)
CNBC reached Copeland by phone to discuss his journey into financial education, why becoming a millionaire “is not a sexy thing” and how it helps to think in terms of Chipotle burritos.
This interview has been edited and condensed for clarity.
‘Put the money to work for you’
Greg Iacurci: What got you interested in teaching personal finance and financial literacy?
Brandon Copeland: Feeling unprepared for some of the major financial decisions in life. We go to school for all these years and we [learn] about the tangent of a 45-degree angle, but we don’t talk about appliances and how to buy them, or how to make sure you protect yourself when you’re renting your first apartment and what renters insurance is.
I always thought it was crazy that I had to make it to the Baltimore Ravens to learn what a 401(k) was. That was 2013, my rookie year. I learned what a 401(k) was when the NFL Players Association came and told us about the benefits you get for contributing.
Fast forward to December 2016: My wife and I, we bought our first house, in New Jersey. When we bought that house I was in Detroit playing for the Lions. My wife was at the closing table and she called me and [asked], “Hey, does everything look right on this?” They e-mailed me the closing documents; it was 100 pages and I had no idea what I was looking at. I could see the purchase price was the price that we agreed to, but then I saw all these other titles and warranty deeds and this and that. And I’m like, “I have no idea if I’m getting screwed right now.” One of my biggest fears being an NFL player has always been, somebody’s taking advantage of me.
GI: What do you think is the most important takeaway from your book?
BC: The power of growth. That was the big discovery for me as I started to make money. I had no idea that existed as a kid. I always tell people, you either put the money to work for you or you go to work the rest of your life for money.
There’s a lot of folks who are afraid of the [stock] market. And I’m like, well, everyone’s an investor. If you have a dollar to your name, you’re an investor. If you take your money, you put it under your mattress, you do nothing with it, you put it in a safe in the house: That’s an investment decision. That’s a 0% return. If you take your money, you put it in a regular checking account, that’s a 0.01% return. You put it into a high-yield savings account, it’s a 4% to 5% return. The stock market, you put it in an index fund, the S&P 500, that may be an average 9% to 10% return.
All of those are investment decisions, you just have to choose wisely. [People] can put their money to work for them and get out of the “rat race” at some point.
‘That’s a lot of Chipotle burritos’
GI: For someone who is just starting out — let’s say they have been hesitant to invest their money in the market — how would you suggest they get started?
BC: I think the first thing you’ve got to do is download the [financial news] apps — the CNBCs of the world, the MarketWatch, Yahoo Finance, Wall Street Journal, Bloomberg — and turn on the notifications. Those notifications are starting to explain to you what is moving the market and why, and you’re starting to learn the language of money. Whether you choose to invest money or not, you’re at least starting to get comfortable with, “Oh, the market’s down today. Well, why?” I think that’s important to start to develop your stomach.
The other thing is, start to look at where [your] money is: What account your money is sitting in and how much is in those accounts. By doing that, you’re starting to look at your money from a 30,000-foot view. You can start to determine, “I have X amount of dollars over here in my traditional checking account. Maybe I can take some of that money and put it over into a high-yield savings account that is now giving me 4% interest on it annually. And by getting 4% interest on it annually, maybe that’s generating me $500 a year that I otherwise wouldn’t have had.” Now you’re starting to put yourself in the game of money. What is the limited amount of effort I can do and still be generating money on my behalf?
As a kid, if somebody said, “Hey, man, I’ll give you $500 to do nothing, to press two buttons,” you’d be like, “Sign me up!” I always break that down as, that’s a lot of Chipotle burritos, that’s a lot of dinners, that’s a lot of time with my family at the water park. By doing that, it makes it more of a priority for me to hurry up and make that investment decision.
Brandon Copeland
Copeland Media
GI: One of the first things that you encourage people to do in the book is say aloud to themselves, “I can be wealthy.” Why?
BC: In football, your money or your job can be taken away from you overnight or through an injury. A lot of times, as I was making money, I was always just kind of looking around the corner. Even to this day, I still think about it as if somebody can rip the rug out from under my feet. So I’m still sometimes in survival mode. I think that although you can be making money, there are still ways where you can have anxiety around money, your lifestyle and when you spend money — all those things.
Starting to have positive affirmations — “I deserve to be rich. I deserve to have money. I deserve to not be stressed about keeping the lights on. I can be wealthy. I can do this” — sometimes you’ve got to coach yourself on that. Because where else do you go get that positive affirmation that you can do it?
Doing those things over time not only reinforce positive connotations about yourself, but they also genuinely have a real effect on your mental wellness. It is really, really hard to walk out of the house and be a super productive human being in society when you don’t know if the doors will be locked or changed the next time you get there.
Why being a millionaire ‘is not a sexy thing’
GI: You write in the book that the journey of financial empowerment will require people to confront their “inner money myths.” What’s the most common myth around money that you hear?
BC: For lot of communities that I serve it’s, put your money in the bank.
GI: You mean keeping it in cash and not investing it?
BC: Exactly. I think it’s a myth because you put your money in the bank, and the bank goes out and invests your money: They invest it in other people’s projects, other people’s homes, and then get a rate of return on your money. Not to say banks are bad and saving is bad, [but] you’ve got to figure out at some point when can I get to the point where I can put my money to work for me?
I think that some of the myths are about whether wealth is for you or not. A lot of millionaires, it’s not a sexy thing. A lot of times you feel like you’ve got to go and create the next Instagram or Snapchat or TikTok in order to ever be wealthy, when really you’ve just got to make simple, consistent, disciplined decisions. That is the toughest thing in the world, to have delayed gratification or to subject yourself to delayed gratification.
I think a lot of times, we don’t prepare for the situation we will be in one day or could be in one day.
GI: How do you balance today versus tomorrow?
BC: I went to a school a couple weeks ago and [asked] the athletes there write out what they want their life to look like five years after graduation. By doing that and saying, “Hey, I want this with my life. I want it to look like this, and I want vacations to be like this,” now you can always look at what you’re actually doing and determine whether your current actions [are working toward] your future, the future things that you want for yourself.
I think a lot of us never spend the time write out what we actually want or to visualize what we actually want with life. And so you end up going to school, you go to college, and you’re there just to get a good job and make money, but you don’t really map out what that job is and what you like to do versus what you don’t like to do. You end up being just a pinball in life.
I literally put people in my life to help hold me accountable. The best way I’d say to balance between delayed gratification and enjoying where you are today is having those accountability buddies who can tell you straight up, “Hey, you’re slacking,” or “Hey, you’re doing a good job.” But you can also map out against your own goals and wants for yourself, and [ask], are my actions actually adding up to this?
GI: You write in the book that carrying high-interest debt, like credit card debt, and simultaneously investing is like putting the heat on high during the winter in Green Bay, Wisconsin, while also keeping the windows wide open. Can you explain?
BC: Sometimes folks are putting money in the market to try to get 6%, 9%, 10%, 12%, whatever, when they may be making the minimum payment on their credit card or no payment at all, which would be even worse, and they’re paying 18% [as an interest rate].
You are automatically locking in a losing scenario for yourself that you’re not going to be able to outpace.
And yet, the Trump administration’s budget proposal for fiscal year 2026 calls for significant cuts to higher education funding, including reducing the maximum federal Pell Grant award to $5,710 a year from $7,395, as well as scaling back the federal work-study program. The proposed cuts would help pay for the landmark tax and spending bill Republicans in the U.S. Congress hope to enact.
President Donald Trump‘s “skinny” budget request said changes to the Pell Grant program were necessary due to a looming shortfall, but top-ranking Democrats and college advocates say cuts could have been made elsewhere and students will pay the price.
“The money we invest in post-high school education isn’t charity — it helps Americans get good jobs, start businesses, and contribute to our economy,” Sen. Elizabeth Warren, D-Mass., told CNBC. “No kid’s education should be defunded to pay for giant tax giveaways for billionaires.”
Pell Grants are ‘the foundation for financial support’
“Historically the Pell Grant was viewed as the foundation for financial support for low-income students,” said Lesley Turner, an associate professor at the University of Chicago Harris School of Public Policy and a research fellow of the National Bureau of Economic Research. “It’s the first dollar, regardless of other types of aid you have access to.”
Under Trump’s proposal, the maximum Pell Grant for the 2026-2027 academic year would be at its lowest level in more than a decade.
More than 92% of Pell Grant recipients in 2019-2020 came from families with household incomes below $60,000, according to higher education expert Mark Kantrowitz.
How Pell Grant cuts could affect college students
If the president’s cuts were enacted and then persisted for four years, the average student debt at graduation will be about $6,500 higher among those with a bachelor’s degree who received Pell Grants, according to Kantrowitz’s own calculations.
“If adopted, [the proposed cuts] would require millions of enrolled students to drop out or take on more debt to complete their degrees — likely denying countless prospective low- and moderate-income students the opportunity to go to college altogether,” Sameer Gadkaree, president and CEO of The Institute for College Access & Success, said in a statement.
Already, those grants have not kept up with the rising cost of a four-year degree. Tuition and fees plus room and board for a four-year private college averaged $58,600 in the 2024-25 school year, up from $56,390 a year earlier. At four-year, in-state public colleges, the average was $24,920, up from $24,080, according to the College Board.
The Pell program functions like other entitlement programs, such as Social Security or Medicare, where every eligible student is entitled to receive a Pell award.
However, unlike those other programs, the Pell program does not rely solely on mandatory funding that is set in the federal budget. Rather, it is also dependent on some discretionary funding, which is appropriated by Congress.
The Congressional Budget Office projected a shortfall this year in part because more students now qualify for a Pell Grant due to changes to the financial aid application, and, as a result, more students are enrolling in college.
Cutting the Pell Grant is ‘extreme’
Although there have been other times when the Pell program operated with a deficit, slashing the award amount is an “extreme” measure, according to Kantrowitz.
“Every past shortfall has been followed by Congress providing additional funding,” he said. “Even the current House budget reconciliation bill proposes additional funding to eliminate the shortfall.”
However, the bill also reduces eligibility for the grants by raising the number of credits students need to take per semester to qualify for the aid. There’s a concern those more stringent requirements will harm students who need to work while they’re in school and those who are parents balancing classes and child care.
“These are students that could use it the most,” said the University of Chicago’s Turner.
“Single parents, for example, that have to work to cover the bills won’t be able to take on additional credits,” Mayotte said.
“If their Pell is also reduced, they may have to withdraw from school rather than complete their degree,” Mayotte said.
WASHINGTON DC, UNITED STATES – MAY 30: United States President Donald Trump departs at the White House to U.S. Steel’s Irvin Works in West Mifflin, Pennsylvania in Washington D.C May 30, 2025.
The House measure, known as Section 899, would allow the U.S. to add a new tax of up to 20% on foreigners with U.S. investments, including multinational companies operating in the U.S.
Some analysts call the provision a “revenge tax” due to its wording. It would apply to foreign entities if their home country imposes “unfair foreign taxes” against U.S. companies, according to the bill.
“Wall Street investors are shocked by [Section] 899 and apparently did not see it coming,” James Lucier, Capital Alpha Partners managing director, wrote in a June 5 analysis.
If enacted as written, the provision could have “significant implications for the asset management industry,” including cross-border income earned by hedge funds, private equity funds and other entities, Ernst & Young wrote on June 2.
Passive investment income could be subject to a higher U.S. withholding tax, as high as 50% in some cases, the company noted. Some analysts worry that could impact future investment.
The Investment Company Institute, which represents the asset management industry serving individual investors, warned in a May 30 statement that the provision is “written in a manner that could limit foreign investment to the U.S.”
But with details pending as the Senate assesses the bill, many experts are still weighing the potential impact — including who could be affected.
Here’s what investors need to know about Section 899.
How the ‘revenge tax’ could work
As drafted, Section 899 would allow the U.S. to hike existing levies for countries with “unfair foreign taxes” by 5% per year, capped at 20%.
Several kinds of tax fall under “unfair foreign taxes,” according to the provision. Those include the undertaxed profits rule, which is associated with part of the global minimum tax negotiated by the Biden administration. The term would also apply to digital services taxes and diverted profits taxes, along with new levies that could arise, according to the bill.
The second part of the measure would expand the so-called base erosion and anti-abuse tax, or BEAT, which aims to prevent corporations from shifting profits abroad to avoid taxes.
“Basically, all businesses that are operating in the U.S. from a foreign headquarters will face that,” said Daniel Bunn, president and CEO of the Tax Foundation. “It’s pretty expansive.”
The retaliatory measures would apply to most wealthy countries from which the U.S. receives direct foreign investment, which could threaten or harm the U.S. economy, according to Bunn’s analysis.
Notably, the proposed taxes don’t apply to U.S. Treasuries or portfolio interest, according to the bill.
‘Strong priority’ for House Republicans
Section 899 still needs Senate approval, and it’s unclear how the provision could change amid alarm from Wall Street.
But the measure has “strong support” from others in the business community, and it’s a “strong priority” for Republican House Ways and Means Committee members, Capital Alpha Partners’ Lucier wrote.
House Ways and Means Committee Chairman Jason Smith, R-Mo., first floated the idea in a May 2023 bill, and has been outspoken, along with other Republicans, against the global minimum tax.
If enacted as drafted, Section 899 could raise an estimated $116 billion over 10 years, according to the Joint Committee on Taxation.
That could help fund other priorities in Trump’s mega-bill, and if removed, lawmakers may need to find the revenue elsewhere, Bunn said.
However, House Ways and Means Republicans may ultimately want foreign countries to adjust their tax policies before the new tax is imposed.
“If these countries withdraw these taxes and decide to behave, we will have achieved our goal,” Smith said in a June 4 statement.
With more Americans job hopping in the wake of the Great Resignation, the risk of “forgetting” a 401(k) plan with a previous employer has jumped, recent studies show.
As of 2023, there were 29.2 million left-behind 401(k) accounts holding roughly $1.65 trillion in assets, up 20% from two years earlier, according to the latest data by Capitalize, a fintech firm.
Nearly half of employees leave money in their old plans during work transitions, according to a 2024 report from Vanguard.
For starters, 41% of workers are unaware that they are paying 401(k) fees at all, a 2021 survey by the U.S. Government Accountability Office found.
In most cases, 401(k) fees, which can include administrative service costs and fees for investment management, are relatively low, depending on the plan provider.
But there could be additional fees on 401(k) accounts left behind from previous jobs that come with an extra bite.
Fees on forgotten 401(k)s
Jelena Danilovic | Getty Images
Former employees who don’t take their 401(k) with them could be charged an additional fee to maintain those accounts, according to Romi Savova, CEO of PensionBee, an online retirement provider. “If you leave it with the employer, the employer could force the record keeping costs on to you,” she said.
According to PensionBee’s analysis, a $4.55 monthly nonemployee maintenance fee on top of other costs can add up to nearly $18,000 in lost retirement funds over time. Not only does the monthly fee eat into the principal, but workers also lose the compound growth that would have accumulated on the balance, the study found.
Fees on those forgotten 401(k)s can be particularly devastating for long-term savers, said Gil Baumgarten, founder and CEO of Segment Wealth Management in Houston.
That doesn’t necessarily mean it pays to move your balance, he said.
“There are two sides to every story,” he said. “Lost 401(k)s can be problematic, but rolling into a IRA could come with other costs.”
What to do with your old 401(k)
When workers switch jobs, they may be able to move the funds to a new employer-sponsored plan or roll their old 401(k) funds into an individual retirement account, which many people do.
But IRAs typically have higher investment fees than 401(k)s and those rollovers can also cost workers thousands of dollars over decades, according to another study, by The Pew Charitable Trusts, a nonprofit research organization.
Collectively, workers who roll money into IRAs could pay $45.5 billion in extra fees over a hypothetical retirement period of 25 years, Pew estimated.
Another option is to cash out an old 401(k), which is generally considered the least desirable option because of the hefty tax penalty. Even so, Vanguard found 33% of workers do that.
How to find a forgotten 401(k)
While leaving your retirement savings in your former employer’s plan is often the simplest option, the risk of losing track of an old plan has been growing.
Now, 25% of all 401(k) plan assets are left behind or forgotten, according to the most recent data from Capitalize, up from 20% two years prior.
“Ultimately, it can’t really be lost,” Baumgarten said. “Every one of these companies has a responsibility to provide statements.” Often simply updating your contact information can help reconnect you with these records, he advised.
That consortium works with defined contributor plan rollover specialist Retirement Clearinghouse on auto portability, or the automatic transfer of small-balance 401(k)s. Depending on the plan, employees with up to $7,000 could have their savings automatically transferred into a workplace retirement account with their new employer when they change jobs.
The goal is to consolidate and maintain those retirement savings accounts, rather than cashing them out or risk losing track of them, during employment transitions, according to Mike Shamrell, vice president of thought leadership at Fidelity Investments, the nation’s largest provider of 401(k) plans and a member of the Portability Services Network.