TV screens show global hit video game “Black Myth: Wukong” at Hisense booth during the IFA Berlin 2024 on September 6, 2024 in Berlin, Germany.
China News Service | China News Service | Getty Images
BEIJING — Chinese home appliance company Hisense aims to become the No. 1 seller of television sets in the U.S. in about two years, Catherine Fang, president of Hisense International, told CNBC in an exclusive interview Monday.
In its bid to boost its brand in the U.S., the company last week became the first official partner of the FIFA Club World Cup that’ll kick off in Miami in June 2025. FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, and Hisense Group Chairman Jia Shaoqian attended an event in Shanghai on Oct. 30 to mark the partnership.
“We hope through this sponsorship we can increase our market share,” Fang said in Mandarin, translated by CNBC. Sports events can burnish Hisense’s image as a premium brand, she added.
The company’s newest TVs use an in-house artificial intelligence chip to improve image rendering, Fang said, noting plans to increase the use of AI for improving audio quality, or providing athlete stats via voice command. The company was not immediately able to share to what extent those features were available on TV sets in the U.S.
Hisense’s 55-inch U8 TV series starts at around $700 in the U.S., while the 100-inch version costs around $3,000 or more.
In the second quarter, the company shipped the second highest number of TV sets in North America, behind Samsung, according to research firm Counterpoint.
“Hisense and TCL, which have been focusing on normal LCD TVs, are trying to increase their market share by strengthening their advanced TV portfolios such as QD-LCD and Mini LED LCD,” Counterpoint said.
Hisense also sells home appliances such as refrigerators and washing machines, often called white goods.
Fang said the company aims to become the top Chinese brand of such white goods in North America, also in roughly the next two years.
While China-based companies have been eyeing overseas markets relatively recently as growth at home slows, Hisense has built up its global business over several decades.
Hisense generates half of its revenue outside China, with North America accounting for about 30% of its overseas sales, Fang said.
Check out the companies making headlines in premarket trading. Intuit — Stock in the financial software firm pulled back about 3% after its earnings guidance for the current quarter missed analyst estimates. Intuit forecast second-quarter earnings of $2.55 to $2.61 per share, while analysts polled by FactSet were looking for a profit of $3.25 per share. Flutter Entertainment – Shares rose more than 1% after Goldman Sachs initiated coverage of the stock with a buy rating and a price target that reflects almost 20% upside from Thursday’s close. The bank cited stronger U.S. margins and share buybacks as catalysts for growth ahead. Gap — Shares of the clothing retailer surged more than 20% after the company upped its full-year outlook for the third time in 2024. Gap now expects sales to advance by 1.5% to 2%, compared with a previous outlook that said sales would be “up slightly” on the year. Ross Stores — Stock in the department store chain gained 7%. Ross’ third-quarter earnings of $1.48 per share surpassed the $1.40 forecast from analysts polled by LSEG. Revenue of $5.07 billion missed the $5.15 billion Wall Street estimate. NetApp — Shares of the data technology firm rose 7% on the heels of better-than-expected second-quarter results. NetApp earned $1.87 per share, after adjustements, on revenue of $1.66 billion, while analysts polled by LSEG were looking for a profit of $1.78 per share and revenue of $1.65 billion. Elastic — The software stock jumped 24% after the company posted an earnings beat. Adjusted earnings were 59 cents per share on $365 million of revenue. Analysts surveyed by LSEG were expecting 38 cents per share and revenue of $357 million. — CNBC’s Michelle Fox and Sean Conlon contributed reporting
The founder of the first gold-tracking ETF is still bullish on the commodity two decades later.
“Things are looking good for the rest of this year and for next year,” George Milling-Stanley told CNBC’s “ETF Edge” this week.
The State Street chief gold strategist highlighted demand from both central banks and individual investors in emerging markets, such as India and China, as major tailwinds for the precious metal.
Since the Nov. 5 election, “investors have gone gung-ho on risk-on assets,” Milling-Stanley said. “This is why we’ve seen the stock market go up dramatically, why we’ve seen the cryptocurrencies go up dramatically.”
But the precious metal, and in turn, the GLD ETF, are “starting to claw back some of the lost ground,” Milling-Stanley said.
Since then, investment in gold has shifted away from jewelry and into bullion and ETFs as demand for the precious metal has jumped. Milling-Stanley describes the increased investor demand as a “huge change” to the commodity investment landscape — and to portfolio management as a whole.
Todd Sohn, ETF and technical strategist at Strategas, says GLD brought more investors into gold because of the broader access ETFs can offer.
“No matter what your end game is, GLD allowed you to add something to your portfolio besides an equity and a fixed income instrument, so you can get diversification,” said Sohn.
Since its inception, GLD is up 451%. It is up 29% in 2024.
Ken Griffin, chief executive officer and founder of Citadel Advisors LLC, speaks during an Economic Club of New York event in New York, US, on Thursday, Nov. 21, 2024.
Yuki Iwamura | Bloomberg | Getty Images
Citadel CEO Ken Griffin issued a warning against the steep tariffs President-elect Donald Trump vowed to implement, saying crony capitalism could be a consequence.
“I am gravely concerned that the rise of tariffs puts us on a slippery slope towards crony capitalism,” the billionaire investor said Thursday at the Economic Club of New York.
The Citadel founder thinks domestic companies could enjoy a short-term benefit of having their competitors taken away. Longer term, however, it does more harm to corporate America and the economy as companies lose competitiveness and productivity.
Crony capitalism is an economic system marked by close, mutually advantageous relationships between business leaders and government officials.
“Those same companies that enjoy that momentary sugar rush of having their competitors removed from the battlefield, soon become complacent, soon take for granted their newfound economic superiority, and frankly, they become less competitive on both the world stage and less competitive at meeting the needs of the American consumer,” Griffin said at the event.
Trump made universal tariffs a core tenet of his economic campaign pitch, floating a 20% levy on all imports from all countries with a specifically harsh 60% rate for Chinese goods.
The protectionist trade policy could make production of goods more expensive and raise consumer prices, just as the world recovers from pandemic-era inflation spikes.
“Now you’re going to find the halls of Washington really filled with the special interest groups and the lobbyists as people look for continued higher and higher tariffs to keep away foreign competition, and to protect inefficient American businesses have failed to meet the needs of the American consumer,” Griffin said.
At the same event, Griffin also said that he’s not focused on taking Citadel Securities public in the foreseeable future. Citadel is a market maker founded by Griffin in 2002.
“We’re focused on building the business, on investing in our future. And we do believe that there are benefits to being private during this period of very, very rapid growth,” he said.