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Affirm expands buy now, pay later service to the UK

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PayPal Inc. co-founder and Affirm’s CEO Max Levchin on center stage during day one of Collision 2019 at Enercare Center in Toronto, Canada.

Vaughn Ridley | Sportsfile | Getty Images

LONDON — Buy now, pay later firm Affirm launched Monday its installment loans in the U.K., in the company’s first expansion overseas.

Founded in 2012, Affirm is an American fintech firm that offers flexible pay-over-time payment options. The company says it underwrites every individual transaction before making a lending decision, and doesn’t charge any late fees.

Affirm, which is authorised by the Financial Conduct Authority, said its U.K. offering will include interest-free and interest-bearing monthly payment options. Interest on its plans will be fixed and calculated on the original principal amount, meaning it won’t increase or compound.

The company’s expansion to the U.K. marks the first time it is launching in a market outside the U.S. and Canada. Globally, Affirm counts over 50 million users and more than 300,000 active merchants, including Amazon, Shopify and Walmart.

Among the first merchants offering Affirm as a payment method in the U.K. are Alternative Airlines, the flight booking website, and payments processing firm Fexco. Affirm said it expects to onboard more brands over the coming months.

Max Levchin, CEO of Affirm, told CNBC that the company had been working on its launch in the U.K. for over a year. The reason Affirm chose Britain as its first overseas expansion target was because it saw a lot of demand from merchants in the country, according to Levchin.

“It is a huge market, it’s English-speaking,” making it a great fit for the business, Levchin said in an interview last week ahead of Affirm’s U.K. launch. Affirm will eventually expand into other markets that aren’t English-speaking but this will take more work, he added.

“There are lots of competitors here who are doing a sensible job serving the market. But when we started doing merchant outreach, just to find out locally, is the market saturated? Does everybody feel well served?” Levchin said. “We got such an enormous amount of market pull. It kind of sealed the deal for us.”

Fierce competition

Competition is fierce in the U.K. financial technology space. In the buy now, pay later segment Affirm focuses on, the company will find no shortage of competition in the form of sizable players like Klarna, Block’s Clearpay, Zilch, and PayPal, which entered the BNPL market in 2020.

Where Affirm differs to some of those players, according to Levchin, is that its range of financing products offer customers the ability to pay purchases off over much lengthier periods. For example, Affirm offers payment programs that last as long as 36 months.

Affirm’s launch in the U.K. comes as the government is consulting on plans to regulate the buy now, pay later industry.

Among the key measures the government is considering, is plans to require BNPL providers to provide clear information to consumers, ensure people aren’t paying more than they can afford, and give customers rights for when issues arise.

“Generally speaking, we welcome regulation that is thoughtful, that pushes the work onto the market to do the right thing, but also knows how not to be too cumbersome on the end-customer,” Levchin said.

“Telling us do lots of work in the background before you lend money is great. We’re very good at automating. We’re very good at writing software. We’ll go do the work,” he added. “Pushing the onus on the consumer is dangerous.”

Affirm secured authorization from the Financial Conduct Authority, the country’s financial services watchdog, after months of discussions with the regulator, Levchin said. He added that the firm’s “pristine reputation” helped.

“We’ve never charged a penny of late fees. We don’t do deferred interest. We don’t do any sort of the anti-consumer stuff people struggle with,” Levchin told CNBC. “So we have this good, untarnished reputation of being just very thoughtfully pro-consumer. And merchants love that.”

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Hertz surges after Bill Ackman takes big stake in the rental car firm

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Bill Ackman, Pershing Square Capital Management CEO, speaking at the Delivering Alpha conference in NYC on Sept. 28th, 2023.

Adam Jeffery | CNBC

Bill Ackman’s Pershing Square took a sizable stake in Hertz, the rental-car company that exited from bankruptcy four years ago, sparking a big rally.

Shares of Hertz surged 56% on Wednesday after a regulatory filing revealed Pershing Square had built a 4.1% position as of the end of 2024. Pershing has significantly increased the position — to 19.8% — through shares and swaps, becoming Hertz’ second largest shareholder, a person familiar with the matter told CNBC’s Scott Wapner.

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Hertz

The person said Ackman’s investment firm received an exemption from the SEC to delay the filing of the position until Wednesday, which allowed it to accumulate substantially more shares.

Hertz has been a troubled company for much of the past decade, including bankruptcy during the coronavirus pandemic in 2020.

Following its emergence from Chapter 11 bankruptcy in 2021, the company bet heavy on all-electric vehicles, specifically Teslas, which cost the company billions following a significant decline in their residual values.

When reporting its 2024 fourth-quarter earnings in February, it revealed a $2.9 billion loss for the year, which included a $245 million loss on the sale of EVs during the fourth quarter.

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‘Fast Money’ trader Tim Seymour

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Fast Money” trader Tim Seymour wants to help investors avoid common money traps that could leave them exposed to losses, particularly in a volatile market.

So, he’s out with a shortlist of four tips to deliver some peace of mind when things are going south.

Tip No. 1: Don’t have more money in the market than you can stomach.

Whether it is margin calls or anxiety about losing money you can’t afford to lose, bad decisions are often made during desperation.

Tip No. 2: Don’t hope that you get back to breakeven.

If you’re only holding a long position because you don’t want to lose money on the trade, you risk losing more.

Bottom line: Own a stock based on merit, not hope.

Tip No. 3: Don’t assume yesterday’s investment rational will work tomorrow.

Ask yourself, “Has something changed in the fundamental case or is it a case of market volatility?” If something changed, make adjustments.

Tip No. 4: Don’t cut your flowers and keep your weeds.

Often, the highest quality companies will outperform in a down market. Bad position? Circle back to No. 2.

To get more personalized investment strategies, join us for our next “Fast Money” Live event on Thursday, June 5 at the Nasdaq in Times Square.

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Powell indicates tariffs could pose a two-pronged policy challenge for the Fed

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Federal Reserve Chair Jerome Powell expressed concern in a speech Wednesday that the central bank could find itself in a dilemma between controlling inflation and supporting economic growth.

With uncertainty elevated over what impact President Donald Trump’s tariffs will have, the central bank leader said that while he expects higher inflation and lower growth, it’s unclear where the Fed will need to devote greater focus.

“We may find ourselves in the challenging scenario in which our dual-mandate goals are in tension,” Powell said in prepared remarks before the Economic Club of Chicago. “If that were to occur, we would consider how far the economy is from each goal, and the potentially different time horizons over which those respective gaps would be anticipated to close.”

The Fed is tasked with ensuring stable prices and full employment, and economists including those at the Fed see threats to both from the levies. Tariffs essentially act as a tax on imports, though their direct link to inflation historically has been spotty.

In a question-and-answer session after his speech, Powell said tariffs are “likely to move us further away from our goals … probably for the balance of this year.”

Powell gave no indication on where he sees interest rates headed, but noted that, “For the time being, we are well positioned to wait for greater clarity before considering any adjustments to our policy stance.”

Stocks hit session lows as Powell spoke while Treasury yields turned lower.

In the case of higher inflation, the Fed would keep interest rates steady or even increase them to dampen demand. In the case of slower growth, the Fed might be persuaded to lower interest rates. Powell emphasized the importance to keeping inflation expectations in check.

Markets expect the Fed to start reducing rates again in June and to enact three or four quarter-percentage-point cuts by the end of 2025, according to the CME Group’s FedWatch gauge.

Fed officials generally consider tariffs to be a one-time hit to prices, but the expansive nature of the Trump duties could alter that trend.

Powell noted that survey- and market-based measures of near-term inflation are on the rise, though the longer-term outlook remains close to the Fed’s 2% goal. The Fed’s key inflation measure is expected to show a rate of 2.6% for March, he said.

“Tariffs are highly likely to generate at least a temporary rise in inflation,” said Powell. “The inflationary effects could also be more persistent. Avoiding that outcome will depend on the size of the effects, on how long it takes for them to pass through fully to prices, and, ultimately, on keeping longer-term inflation expectations well anchored.”

The speech was largely similar to one he delivered earlier this month in Virginia, and in some passages verbatim.

Powell noted the threats to growth as well as inflation.

Gross domestic product for the first quarter, which will be reported later this month, is expected to show little growth in the U.S. economy for the January-through-March period.

Indeed, Powell noted “The data in hand so far suggest that growth has slowed in the first quarter from last year’s solid pace. Despite strong motor vehicle sales, overall consumer spending appears to have grown modestly. In addition, strong imports during the first quarter, reflecting attempts by businesses to get ahead of potential tariffs, are expected to weigh on GDP growth.”

Earlier in the day, the Commerce Department reported that retail sales increased a better-than-expected 1.4% in March. The report showed that a large portion of the growth came from car buyers looking to make purchases ahead of the tariffs, though multiple other sectors showed solid gains as well.

Following the report, the Atlanta Fed said it sees GDP growing at a -0.1% pace in Q1 when adjusting for an unusual rise in gold imports and exports. Powell described the economy as being in a “solid position” even with the expected slowdown in growth.

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