Over the last several months, I’ve been partnering with Intuit QuickBooks, Brittany Brown with Ledger Gurus and Utah Valley University professor David Waite to deliver a hands-on accounting curriculum that teaches students the skills they need to succeed in the accounting profession.
We developed this pilot program to counter the growing accountant talent shortage by creating a course that redefines what it means to be an accountant and ensures the next generation sees the profession for what it truly is — dynamic, impactful and full of opportunity.
Now that the course has come to a close, I’m inspired by the students and the potential this course can bring to universities and students more broadly. You can read more about the program in my first article: Addressing the accounting talent shortage through hands-on education.
What we learned from the students about CAS accounting
Throughout the UVU pilot program, one of the most striking takeaways was how excited students were to connect their education directly to real-world applications. More than anything, they are eager to see how everything they’ve learned in other courses — finance, business strategy or technology — applies in a business setting. This direct connection to real-world scenarios helps them bridge the gap between theory and practice, making accounting feel relevant and dynamic rather than just another academic subject.
Of the roughly 100 students in our program, 15–20% are already working in accounting-related roles — bookkeepers, clerks or accounting assistants. These students quickly realized how to apply what they were learning in class to their daily work. Seeing the tangible impact of their education in real-time has reinforced their enthusiasm for accounting and helped them grasp how crucial their role can be in business success. Additionally, this has given them a deeper understanding of how they can evolve beyond bookkeeping roles and take on advisory positions that add strategic value to the businesses they will work with. They’re beginning to see how they can help businesses make informed decisions, optimize financial processes and improve operations — moving beyond just tracking numbers to actively shaping financial strategy.
Whether through the Mastery Minute exercises, where students work through actual problems accountants face, or through refining their communication skills to clearly communicate financial concepts in a way that makes sense to nonaccountants, this program broadens the students’ horizons. The students were engaged and learned concepts beyond accounting principles, using research and technical knowledge to analyze and develop effective solutions to real-world challenges.
Personal reflections and lessons learned
When I was a student, my goal was often to get out of class as quickly as possible. Yet, in our sessions, students stay after class to ask follow-up questions about their careers, their paths forward, and how they can deepen their understanding of CAS roles. They’re engaged and want to know how to become more involved in technology-driven accounting and advisory work. This shows an incredible shift in how this next generation is approaching the profession.
Another takeaway is how crucial hands-on learning is. The case-study approach has been a game-changer in helping students bridge the gap between theory and application. While traditional coursework often focuses on principles, students want and need opportunities to apply those principles in real-world scenarios. Walking through the actual processes of how a business operates — how invoices and bills are created, how the AP and AR cycle functions — has been one of the most impactful components of the program. This is missing from most accounting education, and it’s clear that incorporating more applied learning is key to engaging future students.
We’ve also noticed a shift in the students’ approach to communication. Accounting has long been seen as a field for introverts, but these students are eager to become consultants. They want to discuss challenges, explain financial concepts and work closely with business owners. We need to continue nurturing this aspect of accounting, helping students gain confidence in articulating financial insights so they can provide greater value to clients.
How we can continue to spark interest in accounting
One of our best decisions in this program was to name it Business Accounting rather than use CAS or another industry-specific term. CAS isn’t widely recognized outside of industry professionals. However, by positioning the course as a business-focused accounting program, we attracted students from diverse academic backgrounds, including those studying entrepreneurship and finance. This helped them see the role accounting plays in broader business success, making the field more appealing and accessible.
Moving forward, we need to expand opportunities for students to engage with real-world applications. This means:
- Incorporating more hands-on projects that allow students to experience the movement of money in a business setting.
- Introducing more technology-focused coursework that exposes students to the latest tools and efficiencies in accounting.
- Providing greater exposure to advisory concepts so students can see how accounting goes beyond compliance work and into strategic business decision-making.
Additionally, spreading awareness about this approach to accounting education is key. We must encourage universities, educators and industry leaders to bring this learning model to more students. Partnerships with organizations like Intuit, the AICPA, the AAA and other academic institutions will be critical in ensuring that accounting education evolves to meet the needs of the next generation.
The future of CAS and accounting education
The biggest lesson from this program is that students are ready for change. They’re looking for more than traditional accounting roles — they want to be problem-solvers, advisors and tech-savvy professionals. As we continue to develop coursework that reflects the dynamic nature of the profession, we can attract more talent from diverse backgrounds and create a future generation of accountants who are deeply engaged in their work and excited about the impact they can make.
This UVU pilot program, in collaboration with QuickBooks and Ledger Gurus, has provided a glimpse into what’s possible when we modernize accounting education. By continuing to build on these lessons and expanding access to applied learning, we can reshape how students see the profession and ensure that the future of accounting is strong, innovative and full of opportunity.