Nio Founder and CEO William Li poses outside of the New York Stock Exchange to celebrate his company’s IPO.
Photo: NYSE
BEIJING — Chinese electric car start-ups Nio and Xpeng are turning to a lower-priced segment of the market with plans to release newly branded cars this year.
Nio’s first such mass market car will be an SUV cheaper than Tesla‘s Model Y, CEO William Li told CNBC’s Eunice Yoon on Thursday. The Tesla SUV starts at 249,900 yuan ($35,197) in China.
Like many early entrants to China’s electric car market, U.S.-listed Nio targeted the premium market when it launched about a decade ago. Its vehicles can cost around $50,000 or more, offering buyers additional services such as Nio clubhouses and a network of battery charging and swapping stations.
Nio and Xpeng’s plans to launch mass market brands put the companies in more direct competition with local rival BYD and German carmaker Volkswagen.
The new cars come amid an intense price war in China’s new energy car market, which includes battery-only and hybrid-powered vehicles. Such cars now account for well over 40% of new passenger cars sold in the country.
Li said he doesn’t expect the main brand to significantly adjust prices, although he expects price volatility in the market to persist for a while.
Nio is planning a mid-May launch for its new brand, called Onvo or “Le Dao” in Chinese, a name the company says is meant to reflect families — the target consumer segment — having a happy time together.
Xpeng, which sells its cars in a slightly lower price range than Nio, plans to launch its new sub-brand Mona in the next two or three months, Vice Chairman and Co-President Brian Gu told CNBC on Thursday.
Gu said the new cars would sell for less than 150,000 yuan ($20,700), which is lower than the price range Nio is targeting. Last summer, Xpeng said it would develop a new mass market brand for that price range through a strategic partnership with ride-hailing app operator Didi.
“The reason we are ready to tackle that segment is we believe that with scale, with technology and with cost control, we are able to bring the differentiate[d] technology to the mass market,” Gu said, noting that in the past, only the premium market could enjoy higher-end tech.
Xpeng has made its driver-assist software one of its selling points in China. Tesla’s comparable full self drive software isn’t yet available in the country.
Gu said in a briefing with reporters that Xpeng would differentiate the tech that’s available for the mass market brand, versus the existing one.
He also pointed out that there are at least a dozen brands competing in the premium segment, while only two or three brands currently account for about 80% of the mass market in China.
Tesla’s Model Y is the best-selling purely battery-powered electric SUV in China priced below 250,000 yuan, according to Autohome data for the first quarter of the year.
Despite undercutting the Model Y, Li said the new brand’s first car will cost around $30,000 (213,000 yuan) — not as low as BYD.
Chinese battery and electric car giant BYD has found most of its success in the lower end of the mass market. In the last year, it has launched premium and luxury cars under new brands, giving the company product offerings from below 100,000 yuan to more than 1 million yuan.
Among several new cars planned for this year, BYD said Thursday it is launching a new hybrid-powered car in the second quarter with a 120,000 yuan to 150,000 yuan price range.
Former Walmart U.S. CEO Bill Simon contends the retailer’s stock sell-off tied to a slowing profit growth forecast and tariff fears is creating a major opportunity for investors.
“I absolutely thought their guidance was pretty strong given the fact that… nobody knows what’s going to happen with tariffs,” he told CNBC’s “Fast Money” on Thursday, the day Walmart reported fiscal fourth-quarter results.
But even if U.S. tariffs against Canada and Mexico move forward, Simon predicts “nothing” should happen to Walmart.
“Ultimately, the consumer decides whether there’s a tariff or not,” said Simon. “There’s a tariff on avocados from Mexico. Do you have guacamole with your chips or do you have salsa and queso where there is no tariff?”
Plus, Simon, who’s now on the Darden Restaurants board and is the chairman at Hanesbrands, sees Walmart as a nimble retailer.
“The big guys, Walmart,Costco,Target, Amazon… have the supply and the sourcing capability to mitigate tariffs by redirecting the product – bringing it in from different places [and] developing their own private labels,” said Simon. “Those guys will figure out tariffs.”
Walmart shares just saw their worst weekly performance since May 2022 — tumbling almost 9%. The stock price fell more than 6% on its earnings day alone. It was the stock’s worst daily performance since November 2023.
Simon thinks the sell-off is bizarre.
“I thought if you hit your numbers and did well and beat your earnings, things would usually go well for you in the market. But little do we know. You got to have some magic dust,” he said. “I don’t know how you could have done much better for the quarter.”
It’s a departure from his stance last May on “Fast Money” when he warned affluent consumers were creating a “bubble” at Walmart. It came with Walmart shares hitting record highs. He noted historical trends pointed to an eventual shift back to service from convenience and price.
But now Simon thinks the economic and geopolitical backdrop is so unprecedented, higher-income consumers may shop at Walmart permanently.
“If you liked that story yesterday before the earnings release, you should love it today because it’s… cheaper,” said Simon.
Walmart stock is now down 10% from its all-time high hit on Feb. 14. However, it’s still up about 64% over the past 52 weeks.
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Investors may want to reducetheir exposure to the world’s largest emerging market.
Perth Tolle, who’s the founder of Life + Liberty Indexes, warns China’s capitalism model is unsustainable.
“I think the thinking used to be that their capitalism would lead to democracy,” she told CNBC’s “ETF Edge” this week. “Economic freedom is a necessary, but not sufficient precondition for personal freedom.”
She runs the Freedom 100 Emerging Markets ETF — which is up more than 43% since its first day of trading on May 23, 2019. So far this year, Tolle’s ETF is up 9%, while the iShares China Large-Cap ETF, which tracks the country’s biggest stocks, is up 19%.
The fund has never invested in China, according to Tolle.
Tolle spent part of her childhood in Beijing. When she started at Fidelity Investments as a private wealth advisor in 2004, Tolle noted all of her clients wanted exposure to China’s market.
“I didn’t want to personally be investing in China at that point, but everyone else did,” she said. “Then, I had clients from Russia who said, ‘I don’t want to invest in Russia because it’s like funding terrorism.’ And, look how prescient that is today. So, my own experience and those of some of my clients led me to this idea in the end.”
She prefers emerging economies that prioritize freedom.
“Without that, the economy is going to be constrained,” she added.
ETF investor Tom Lydon, who is the former VettaFi head, also sees China as a risky investment.
“If you look at emerging markets… by not being in China from a performance standpoint, it’s provided less volatility and better performance,” Lydon said.
Warren Buffett’s Berkshire Hathaway raised its stakes in Mitsubishi Corp., Mitsui & Co., Itochu, Marubeni and Sumitomo — all to 7.4%.
Bloomberg | Bloomberg | Getty Images
Warren Buffett released Saturday his annual letter to shareholders.
In it, the CEO of Berkshire Hathaway discussed how he still preferred stocks over cash, despite the conglomerate’s massive cash hoard. He also lauded successor Greg Able for his ability to pick opportunities — and compared him to the late Charlie Munger.