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CohnReznick makes plans after scoring private equity funding

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CohnReznick is planning to expand after becoming the latest major firm to receive a private equity investment, through funds advised by Apax Partners.

The deal with Apax was announced late last month and will cause the New York-based Top 25 Firm to set up an alternative practice structure, splitting the attest and non-attest sides, as has become common with PE-related deals. Once the transaction closes, CohnReznick CEO David Kessler will be CEO of CohnReznick Advisory LLC, on the non-attest side, while assurance partner Kelly O’Callaghan will become CEO of CohnReznick LLP, the attest business. 

The amount of the investment was undisclosed. The funds advised by Apax, alongside with an independent co-investor, will collectively own a 51% stake in the non-attest business. 

“We’ve had discussions in the private equity arena for a couple of years now, and we made the decision over this past summer that this was the right path for us, and we ventured down the process,” Kessler told Accounting Today. “Apax was very aligned with our management strategy, and we feel it’s going to have an impact on our growth in the future, and we’re looking forward to partnering with them.”

He believes the deal will add more capabilities for the firm to expand geographically in its existing areas as well as new territory. “We’re very heavy in the Northeast and the Mid-Atlantic, and we want to expand in the Southeast, Midwest and West Coast,” said Kessler. “We have a good presence right now in the Southeast, in the Midwest and on the West Coast, but we think this is an opportunity to expand our footprint and then also to really bring in advisory firms that we feel are compatible to the industries and clients that we serve, so we’re looking at this as an opportunity to really accelerate our growth.”

Both Apax and CohnReznick representatives will be on the board of the advisory entity, but only CohnReznick partners will be on the board of the attest business. “All of our partners will be partners in the advisory entity, along with Apax funds, and only our attest partners will be partners in the attest entity,” said Kessler.

The firm had been approached by a number of PE suitors in recent years. “We’ve probably spoken with a dozen to two dozen private equity funds over the past three years,” said Kessler. “We’ve been trying to educate ourselves on the benefits in the alternative practice structure and the model and what it would be for our staff and our clients and our partners. We spent a lot of time with a lot of different private equity funds looking into what a potential partnership could look like.”

While he and other partners liked many of the PE firms they spoke with, he said one of the things that stood out about Apax was its culture. “We really liked how they took the time to understand us and our history and how we got to this point in our vision and our strategy growing in the future, and we felt like we were aligned on the growth strategy,” said Kessler. “And we liked the fact that they did their homework on us. I think we gained a mutual respect for each other.”

O’Callghan agrees. “Partnering with Apax, they really did believe in our growth strategy, our culture, which we think is very special and important, as well as our talent and the people that we have now,” she said.

The firm has approximately 350 partners and 5,000 global employees, including 4,000 people in the U.S., and approximately 1,000 in India and the Philippines. CohnReznick has been able to double in size in the last five years, largely organically, while also doing some strategic acquisitions in key locations, Kessler noted. He would like to enhance the pace of acquisitions and the technology used by the firm internally and for clients. Partnering with a PE fund will help accelerate the firm’s ability to advance the tech projects that are already in the works over the finish line. 

O’Callaghan predicts the deal will create greater opportunities for the firm’s people as well as create opportunities with a larger platform for their career advancement. She has been the service line leader for assurance of the firm’s largest region, the Northeast, and also the partner in charge of its relationship with the AICPA for years. She has worked at the firm for 25 years, and Kessler for 39 years.

“When I started, we had two offices, so we were able to grow from two offices to 29 and $1.1 billion in revenue, and we think this will be the next acceleration,” said Kessler.

The deal was valued at $2 billion, according to The Wall Street Journal, but Kessler would neither confirm nor deny that figure.

CohnReznick plans to use the extra funds to expand its audit and tax practice as well as HIPAA advisory, client accounting services, performance improvement and transaction advisory services, and more. 

“We’re looking to enhance all the existing areas that we’re in and always identifying new areas to grow into, but we’ll continue to evolve as we always have,” said Kessler. “But the advisory practices that we currently are involved with are seeing a lot of traction, and we plan to enhance those services.” 

One area where CohnReznick has been seeing growth is public and private partnerships to help build infrastructure like airports, train stations and highways. In 2022, the firm helped monitor redevelopment of New York’s JFK Airport.

“We’ve done some work with the airports,” said Kessler. “We’ve done some work with Union Station in Washington, D.C. train and California highways, so we have a good project finance group. We do a lot of work with financial modeling, and infrastructure is one of the areas that they focus on, as well as all real estate credit incentives.”

Emergency management may be another area with the rise in natural disasters. “I think there’s a lot of opportunity across every single state, and one of the areas we focus on is emergency management and doing project management of large financial distributions that states are responsible for,” said Kessler,

Audit and attest service expansion will probably depend on the uncertain regulatory environment. 

“Right now, I see us focused on our core assurance practice,” said O’Callaghan. “If there’s new opportunities that present themselves through the regulatory environment, then we would absolutely entertain those potential opportunities, but that’s really driven by regulators.”

The new Trump administration is likely to pursue fewer regulations on auditors and accountants, but the changes are hard to predict. 

“I think we’re still vetting out what those changes are going to be,” said O’Callaghan. “It’s been almost two months now with the new administration, so we’ll have to see. Things are moving quickly, but we’ll have to see where everything falls out at the end.”

They’re both hopeful about the prospects for the firm and the overall accounting profession. “We think this is an exciting time for our profession,” said Kessler. “We’ve been in this business for a long time, and our partners have been in this business for a long time. It’s just an exciting time for our profession when you have institutional capital, and particularly private equity funds that are smart and are investing in the profession. They’re investing in the growth and the quality of the profession, and it’s just exciting to be a part of it. It really feels like we’re at a precipice to advance how we serve our clients, and it’s just an exciting time to be a CPA.”

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Accounting

BPM to merge in WBM Partners in Canada

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BPM LLP, a Top 50 Firm based in San Francisco, is expanding further in Canada by adding WBM Partners LLP, a firm with offices in the greater Toronto area and Calgary, with the deal expected to be completed by June 1.

WBM provides accounting, auditing, and business advisory services to individuals and organizations across industries such as real estate and land development, hospitality, transportation, and professional services. In addition, WBM’s family office offers a variety of services including tax planning, estate planning, tax services and family governance. 

Financial terms of the deal were not disclosed. BPM (formerly known as Burr Pilger and Mayer) ranked No. 33 on Accounting Today’s 2025 list of the Top 100 Firms, with $260 million in annual revenue, 79 partners and 1,462 employees. BPM will add 37 professionals, bringing the firm’s total Canadian locations to three and total colleagues to 125.

“WBM’s dedication to excellence, integrity, and value-added service aligns perfectly with BPM’s mission and values,” said BPM CEO Jim Wallace in a statement Monday. “We are thrilled to welcome WBM to the BPM community. Together, we’re well-positioned to help clients achieve their goals and bring a full suite of services to the Canadian market.”

The deal comes at a fraught time for U.S.-Canada relations as tariff threats accelerate across both sides of the border. At least in the accounting profession, deals can still be made.

“Joining forces with BPM marks an exciting chapter for our clients, partners, and employees,” said WBM managing partner Al Karim Moloo in a statement. “BPM’s emphasis on professional development and innovation provides unparalleled opportunities for our team and ensures we can deliver even greater value to our clients. We are excited about the possibilities this combination brings.”

Last month, BPM announced it would be creating a global network dubbed BPM Global Ltd., with its first network member firm, Enspira Financial, with offices in Sydney and Melbourne, Australia. In 2023, BPM added two Las Vegas-based firms, Fair, Anderson & Langerman and RiMo Consulting, as well as O&S CPAs and Business Advisors in Long Beach, California. 

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Accounting

AICPA proposes independence rule changes for PE funding

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The American Institute of CPAs has issued a set of recommendations from a special task force on changing some of the independence rules related to alternative practice structures at accounting firms, given the large number of deals involving private equity investments.

The recommendations come from an Alternative Practice Structures Task Force that was set up two years ago by the AICPA’s Professional Ethics Executive Committee. They’re in a discussion memo and the AICPA is asking for comments on the preliminary conclusions and two possible interpretation options. Feedback should be emailed to [email protected] by June 15. The AICPA said last month it planned to revise the rules.

One of the revision options includes a specific private equity-related example, while the other is more general. Under both options, the draft interpretations would provide a three-step process:

  1. Determine which entities associated with the alternative practice structure are network firms (a term which is defined in the ethics code). Network firms are subject to independence requirements for financial statement audit and review clients.
  2. Determine which individuals associated with the alternative practice structure are covered members subject to independence requirements.
  3. Determine which additional relationships and circumstances associated with the alternative practice structure create threats to independence, and then identify relationships and circumstances where independence would be impaired, and apply the “Conceptual Framework for Independence” (ET sec.1.210.010) to any other relationships and circumstances that the member knows or has reason to believe may exist.

When evaluating the first step, the non-attest entity would be considered a network firm of the attest firm. Alternatively, a private equity investor, its funds and other portfolio companies would generally not be considered network firms, so portfolio companies could conceivably provide non-attest services to any attest clients. However, there may be circumstances where a portfolio company could be defined as a network firm for other reasons that will be spelled out in the task force’s discussion memorandum.

After the comment period closes, the committee intends to use the feedback to supplement its research and develop a formal exposure draft.

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Accounting

Financial empathy for CPAs isn’t an oxymoron

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Deep in the heart of busy season, probably the last thing on your mind is feeling empathy for your clients when they’ve been procrastinating and are so disorganized. But in an increasingly competitive business climate, if you’re not able to make a true connection with your clients, they could easily move to a more empathetic firm, even one lacking your experience and technical acumen.

The word “empathy” gets thrown around a lot these days, but quite simply empathy is the ability to see the world through someone else’s eyes, to walk in their shoes and to understand their emotions and connect with them on a deeper level — without judgement. When you do that, clients will feel like they are the most important person in your life. Don’t underestimate the power of empathy.

Taking it a step further, “financial empathy” is about understanding and recognizing the emotional impact that money issues have on someone’s life. It’s about understanding the story beneath the numbers. It’s about acknowledging that money problems can be incredibly stressful and anxiety-provoking for clients, which affects their overall sense of wellbeing. 

While financial empathy isn’t covered in most accounting curricula or CPE courses, high-performing CPAs are increasingly incorporating into their practices. Dr. Michael Thomas, a former auditor with a degree in accounting, now an author, TEDx speaker, and financial planning educator at the University of Georgia, told me on my podcast thatFinancial empathy incorporates the three elements of empathy: 1. Cognitive empathy;2. Affective empathy (i.e., emotional empathy); and,

3. Compassionate empathy. The goal, he said, is to move through understanding and emotional connection to reach a compassionate response.

Real-world example

David, a newly divorced business owner, was filing taxes alone for the first time as a single. His ex-wife had always handled their finances, leaving him overwhelmed by investment losses, business deductions, and estimated tax payments.

David’s conversation with his CPA began with: “I messed up, I should have known.” Using cognitive empathy, his accountant reassured him that many business owners face similar challenges, and he explained David’s tax situation in simple terms. With affective empathy (i.e., feeling the same emotion that another person is feeling), his CPA created a safe space for questions, validating David’s concerns without judgment. Through compassionate empathy, the CPA helped David create a tax plan that he fully understood. It was the first step in a holistic financial plan, giving the client peace of mind and a path toward financial stability.

By replacing shame with understanding, the CPA empowered David to take control of both his personal and business finances.

Benefits of being an empathetic CPA

  • It helps you move clients away from financial shame toward vulnerability and openness.
  • It enables clients to share complete information needed for effective financial planning.
  • It builds lasting trust and long-term relationships.
  • It creates mutual growth for both advisor and client.
  • It allows money to serve as a conduit to a client’s authentic goals and joy.

Implementing financial empathy in your practice

  • Financial empathy involves active listening beyond just hearing words —- understanding the interaction of communication and emotion.
  • Financial empathy requires advisors, including CPAs, to self-regulate their own emotional responses while engaging with clients.
  • Financial empathy slows down the process so you can hear clients’ needs more effectively.

“As advisors, we get so excited when we use our technical skills to solve a client’s problem, but clients don’t always see it that way” if it’s just numbers, formulas and regulations, Dr. Thomas noted. “Financial empathy is going through the process of understanding the emotional experience, so the client feels seen and feels heard,” he added. 

Thomas said that’s when the NURSE algorithm can be very impactful for accountants and other financial advisors: Name the thing. Understand it. Respect the experience. Support the individual. Explore solutions collaboratively with your client.

Let’s look at how the NURSE framework can help a business owner like David whom we met above:

  • Name the thing. Acknowledge his feelings of overwhelm, uncertainty and difficulties of divorce. “David, it sounds like you are feeling overwhelmed and uncertain about your finances.”
  • Understand it. Take the time to listen to your client’s concerns, their fear of making mistakes, confusion over investment losses, and anxiety about taxes, before offering solutions: “David, many people in your position feel the same way. Walk us through the situation and let us know what’s on your mind.”
  • Respect the experience. Rather than focusing solely on technical fixes, recognize the emotional weight David feels about managing finances post-divorce. Often this is where advisors go immediately into problem-solving mode. Instead, take time to acknowledge your client’s feelings, before getting into the facts. “You’ve had a lot on your plate, David. Handling this alone for the first time is a big adjustment.”
  • Support the individual. Create a safe, judgment-free space where your client feels comfortable asking questions, ensuring they fully understand their new tax obligations and how those obligations fit into their business operations: “David, you don’t need to have it all figured out today. That’s what we’re here for. We can break it down one step at a time.”
  • Explore solutions collaboratively. Instead of simply prescribing a planning strategy, work with your client to develop a tax plan collaboratively — a plan they understand and feel confident implementing: “David, we’ve made great progress today, and now you have clear next steps for both your business and personal finances. This should give you a path toward greater peace of mind and financial confidence.”

By integrating financial empathy with structured guidance, David’s CPA helped him replace stress with confidence, ensuring he felt both clarity and control over his personal and business finances.

Still not convinced? Well, according to Dr. Thomas, there are four main risks for accountants and financial advisors who don’t develop their empathy skills and overall soft skills:

  1. “Pseudo-empathetic response.” This is when advisors default to technical expertise when emotionally challenged.
  2. Reverting to sympathy (“feeling bad that you feel bad”) rather than true empathy.
  3. Forgetting that while you may be comfortable with numbers, clients may have an aversion to numbers and advanced math.
  4. Rushing to solutions without understanding emotional context. That’s the evil Advice Monster at work.

As Dr. Thomas explained, all humans understand basic emotions like fear, even if contexts differ. Clients won’t share vulnerability unless they feel seen and heard. The empathy process can change you as much as the client. Technical solutions should not be delivered with emotional awareness.

Financial empathy isn’t about being overly emotional or sacrificing technical expertise; it’s about creating a framework for more effective client relationships. That’s why I originated the Advis-ROR methodology (Return on Relationships).  After all, isn’t that why you are your clients’ most trusted advisor?

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