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Consumer sentiment worsens as inflation fears grow, University of Michigan survey shows

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A shopper pays with a credit card at the farmer’s market in San Francisco, California, US, on Thursday, March 27, 2025. 

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The deterioration in consumer sentiment was even worse than anticipated in March as worries over inflation intensified, according to a University of Michigan survey released Friday.

The final version of the university’s closely watched Survey of Consumers showed a reading of 57.0 for the month, down 11.9% from February and 28.2% from a year ago. Economists surveyed by Dow Jones had been expecting 57.9, which was the mid-month level.

It was the third consecutive decrease and stretched across party lines and income groups, survey director Joanne Hsu said.

“Consumers continue to worry about the potential for pain amid ongoing economic policy developments,” she said.

In addition to worries about the current state of affairs, the survey’s index of consumer expectations tumbled to 52.6, down 17.8% from a month ago and 32% for the same period in 2024.

Inflation fears drove much of the downturn. Respondents expect inflation a year from now to run at a 5% rate, up 0.1 percentage point from the mid-month reading and a 0.7 percentage point acceleration from February. At the five-year horizon, the outlook now is for 4.1%, the first time the survey has had a reading above 4% since February 1993.

Economists worry that President Donald Trump’s tariff plans will spur more inflation, possibly curtailing the Federal Reserve from further interest rate cuts.

The report came the same day that the Commerce Department said the core inflation rate increased to 2.8% in February, after a 0.4% monthly gain that was the biggest move since January 2024.

The latest results also reflect worries over the labor market, with the level of consumers expecting the unemployment rate to rise at the highest level since 2009.

Stocks took a hit after the university’s survey was released, with the Dow Jones Industrial Average trading more than 500 points lower.

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Elon Musk’s failure in government

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WHEN DONALD TRUMP announced last November that Elon Musk would be heading a government-efficiency initiative, many of his fellow magnates were delighted. The idea, wrote Shaun Maguire, a partner at Sequoia Capital, a venture-capital firm, was “one of the greatest things I’ve ever read.” Bill Ackman, a billionaire hedge-fund manager, wrote his own three-step guide to how DOGE, as it became known, could influence government policy. Even Bernie Sanders, a left-wing senator, tweeted hedged support, saying that Mr Musk was “right”, pointing to waste and fraud in the defence budget.

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People cooking at home at highest level since Covid, Campbell’s says

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A worker arranges cans of Campbell’s soup on a supermarket shelf in San Rafael, California.

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Campbell’s has seen customers prepare their own meals at the highest rate in about half a decade, offering the latest sign of everyday people tightening their wallets amid economic concerns.

“Consumers are cooking at home at the highest levels since early 2020,” Campbell’s CEO Mick Beekhuizen said Monday, adding that consumption has increased among all income brackets in the meals and beverages category.

Beekhuizen drew parallels between today and the time when Americans were facing the early stages of what would become a global pandemic. It was a period of broad economic uncertainty as the Covid virus affected every aspect of everyday life and caused massive shakeups in spending and employments trends.

The trends seen by the Pepperidge Farm and V-8 maker comes as Wall Street and economists wonder what’s next for the U.S. economy after President Donald Trump‘s tariff policy raised recession fears and battered consumer sentiment.

More meals at home could mean people are eating out less, showing Americans tightening their belts. That can spell bad news for gross domestic product, two thirds of which relies on consumer spending. A recession is commonly defined as two straight quarters of the GDP shrinking.

It can also underscore the souring outlook of everyday Americans on the national economy. The University of Michigan’s consumer sentiment index last month fell to one of its lowest levels on record.

Campbell’s remarks came after the soup maker beat Wall Street expectations in its fiscal third quarter. The Goldfish and Rao’s parent earned 73 cents per share, excluding one-time items, on $2.48 billion in revenue, while analysts polled by FactSet anticipated 65 cents and $2.43 billion, respectively.

Shares added 0.8% before the bell on Monday. The stock has tumbled more than 18% in 2025.

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