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Crowe adds economic research firm ITR Economics

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Top 25 Firm Crowe announced that is adding the team from economic research and consulting team ITR Economics.

The deal is expected to boost Chicago-based Crowe’s strategic advisory capabilities with economic insights and analysis. ITR Economics will operate as a subsidiary of Crowe.

“ITR is a well-established firm with a proven track record of nearly 95% accurate forecasts and delivering exceptional client insights and intelligence that empower business leaders to make informed decisions in this ever-changing business environment,” said Chad Kellar, leader of Crowe’s strategy and transactions consulting business, in a statement. “Adding the ITR team and capabilities allows us to enhance the value we bring to our clients and play a more meaningful role across their value chains. We’re very excited to welcome the ITR team to the Crowe family.”

Crowe's Indianapolis office

ITR Economics offers market and industry forecasting, sales and demand forecasting, and strategic and budget planning.

“The opportunity to join Crowe and its comprehensive, multidisciplinary business provides an exciting opportunity to serve clients in new and different ways while also creating additional professional opportunities for ITR employees,” said Brian Beaulieu, CEO of ITR Economics, in a statement. “We take great pride in what we’ve built over our 76-year history, and we firmly believe joining Crowe will allow us to expand our reach and market capabilities while also joining a proven leader in consulting.” 

The announcement came just a day after Crowe announced its acquisition of Houston-based Belt Harris Pechacek. In 2021, it  added Briggs & Veselka, a Top 100 Firm based in Houston, and Upaya – The Solution Inc., a technology firm in Palo Alto, California.

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Accounting

BPM to merge in WBM Partners in Canada

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BPM LLP, a Top 50 Firm based in San Francisco, is expanding further in Canada by adding WBM Partners LLP, a firm with offices in the greater Toronto area and Calgary, with the deal expected to be completed by June 1.

WBM provides accounting, auditing, and business advisory services to individuals and organizations across industries such as real estate and land development, hospitality, transportation, and professional services. In addition, WBM’s family office offers a variety of services including tax planning, estate planning, tax services and family governance. 

Financial terms of the deal were not disclosed. BPM (formerly known as Burr Pilger and Mayer) ranked No. 33 on Accounting Today’s 2025 list of the Top 100 Firms, with $260 million in annual revenue, 79 partners and 1,462 employees. BPM will add 37 professionals, bringing the firm’s total Canadian locations to three and total colleagues to 125.

“WBM’s dedication to excellence, integrity, and value-added service aligns perfectly with BPM’s mission and values,” said BPM CEO Jim Wallace in a statement Monday. “We are thrilled to welcome WBM to the BPM community. Together, we’re well-positioned to help clients achieve their goals and bring a full suite of services to the Canadian market.”

The deal comes at a fraught time for U.S.-Canada relations as tariff threats accelerate across both sides of the border. At least in the accounting profession, deals can still be made.

“Joining forces with BPM marks an exciting chapter for our clients, partners, and employees,” said WBM managing partner Al Karim Moloo in a statement. “BPM’s emphasis on professional development and innovation provides unparalleled opportunities for our team and ensures we can deliver even greater value to our clients. We are excited about the possibilities this combination brings.”

Last month, BPM announced it would be creating a global network dubbed BPM Global Ltd., with its first network member firm, Enspira Financial, with offices in Sydney and Melbourne, Australia. In 2023, BPM added two Las Vegas-based firms, Fair, Anderson & Langerman and RiMo Consulting, as well as O&S CPAs and Business Advisors in Long Beach, California. 

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Accounting

AICPA proposes independence rule changes for PE funding

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The American Institute of CPAs has issued a set of recommendations from a special task force on changing some of the independence rules related to alternative practice structures at accounting firms, given the large number of deals involving private equity investments.

The recommendations come from an Alternative Practice Structures Task Force that was set up two years ago by the AICPA’s Professional Ethics Executive Committee. They’re in a discussion memo and the AICPA is asking for comments on the preliminary conclusions and two possible interpretation options. Feedback should be emailed to [email protected] by June 15. The AICPA said last month it planned to revise the rules.

One of the revision options includes a specific private equity-related example, while the other is more general. Under both options, the draft interpretations would provide a three-step process:

  1. Determine which entities associated with the alternative practice structure are network firms (a term which is defined in the ethics code). Network firms are subject to independence requirements for financial statement audit and review clients.
  2. Determine which individuals associated with the alternative practice structure are covered members subject to independence requirements.
  3. Determine which additional relationships and circumstances associated with the alternative practice structure create threats to independence, and then identify relationships and circumstances where independence would be impaired, and apply the “Conceptual Framework for Independence” (ET sec.1.210.010) to any other relationships and circumstances that the member knows or has reason to believe may exist.

When evaluating the first step, the non-attest entity would be considered a network firm of the attest firm. Alternatively, a private equity investor, its funds and other portfolio companies would generally not be considered network firms, so portfolio companies could conceivably provide non-attest services to any attest clients. However, there may be circumstances where a portfolio company could be defined as a network firm for other reasons that will be spelled out in the task force’s discussion memorandum.

After the comment period closes, the committee intends to use the feedback to supplement its research and develop a formal exposure draft.

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Accounting

Financial empathy for CPAs isn’t an oxymoron

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Deep in the heart of busy season, probably the last thing on your mind is feeling empathy for your clients when they’ve been procrastinating and are so disorganized. But in an increasingly competitive business climate, if you’re not able to make a true connection with your clients, they could easily move to a more empathetic firm, even one lacking your experience and technical acumen.

The word “empathy” gets thrown around a lot these days, but quite simply empathy is the ability to see the world through someone else’s eyes, to walk in their shoes and to understand their emotions and connect with them on a deeper level — without judgement. When you do that, clients will feel like they are the most important person in your life. Don’t underestimate the power of empathy.

Taking it a step further, “financial empathy” is about understanding and recognizing the emotional impact that money issues have on someone’s life. It’s about understanding the story beneath the numbers. It’s about acknowledging that money problems can be incredibly stressful and anxiety-provoking for clients, which affects their overall sense of wellbeing. 

While financial empathy isn’t covered in most accounting curricula or CPE courses, high-performing CPAs are increasingly incorporating into their practices. Dr. Michael Thomas, a former auditor with a degree in accounting, now an author, TEDx speaker, and financial planning educator at the University of Georgia, told me on my podcast thatFinancial empathy incorporates the three elements of empathy: 1. Cognitive empathy;2. Affective empathy (i.e., emotional empathy); and,

3. Compassionate empathy. The goal, he said, is to move through understanding and emotional connection to reach a compassionate response.

Real-world example

David, a newly divorced business owner, was filing taxes alone for the first time as a single. His ex-wife had always handled their finances, leaving him overwhelmed by investment losses, business deductions, and estimated tax payments.

David’s conversation with his CPA began with: “I messed up, I should have known.” Using cognitive empathy, his accountant reassured him that many business owners face similar challenges, and he explained David’s tax situation in simple terms. With affective empathy (i.e., feeling the same emotion that another person is feeling), his CPA created a safe space for questions, validating David’s concerns without judgment. Through compassionate empathy, the CPA helped David create a tax plan that he fully understood. It was the first step in a holistic financial plan, giving the client peace of mind and a path toward financial stability.

By replacing shame with understanding, the CPA empowered David to take control of both his personal and business finances.

Benefits of being an empathetic CPA

  • It helps you move clients away from financial shame toward vulnerability and openness.
  • It enables clients to share complete information needed for effective financial planning.
  • It builds lasting trust and long-term relationships.
  • It creates mutual growth for both advisor and client.
  • It allows money to serve as a conduit to a client’s authentic goals and joy.

Implementing financial empathy in your practice

  • Financial empathy involves active listening beyond just hearing words —- understanding the interaction of communication and emotion.
  • Financial empathy requires advisors, including CPAs, to self-regulate their own emotional responses while engaging with clients.
  • Financial empathy slows down the process so you can hear clients’ needs more effectively.

“As advisors, we get so excited when we use our technical skills to solve a client’s problem, but clients don’t always see it that way” if it’s just numbers, formulas and regulations, Dr. Thomas noted. “Financial empathy is going through the process of understanding the emotional experience, so the client feels seen and feels heard,” he added. 

Thomas said that’s when the NURSE algorithm can be very impactful for accountants and other financial advisors: Name the thing. Understand it. Respect the experience. Support the individual. Explore solutions collaboratively with your client.

Let’s look at how the NURSE framework can help a business owner like David whom we met above:

  • Name the thing. Acknowledge his feelings of overwhelm, uncertainty and difficulties of divorce. “David, it sounds like you are feeling overwhelmed and uncertain about your finances.”
  • Understand it. Take the time to listen to your client’s concerns, their fear of making mistakes, confusion over investment losses, and anxiety about taxes, before offering solutions: “David, many people in your position feel the same way. Walk us through the situation and let us know what’s on your mind.”
  • Respect the experience. Rather than focusing solely on technical fixes, recognize the emotional weight David feels about managing finances post-divorce. Often this is where advisors go immediately into problem-solving mode. Instead, take time to acknowledge your client’s feelings, before getting into the facts. “You’ve had a lot on your plate, David. Handling this alone for the first time is a big adjustment.”
  • Support the individual. Create a safe, judgment-free space where your client feels comfortable asking questions, ensuring they fully understand their new tax obligations and how those obligations fit into their business operations: “David, you don’t need to have it all figured out today. That’s what we’re here for. We can break it down one step at a time.”
  • Explore solutions collaboratively. Instead of simply prescribing a planning strategy, work with your client to develop a tax plan collaboratively — a plan they understand and feel confident implementing: “David, we’ve made great progress today, and now you have clear next steps for both your business and personal finances. This should give you a path toward greater peace of mind and financial confidence.”

By integrating financial empathy with structured guidance, David’s CPA helped him replace stress with confidence, ensuring he felt both clarity and control over his personal and business finances.

Still not convinced? Well, according to Dr. Thomas, there are four main risks for accountants and financial advisors who don’t develop their empathy skills and overall soft skills:

  1. “Pseudo-empathetic response.” This is when advisors default to technical expertise when emotionally challenged.
  2. Reverting to sympathy (“feeling bad that you feel bad”) rather than true empathy.
  3. Forgetting that while you may be comfortable with numbers, clients may have an aversion to numbers and advanced math.
  4. Rushing to solutions without understanding emotional context. That’s the evil Advice Monster at work.

As Dr. Thomas explained, all humans understand basic emotions like fear, even if contexts differ. Clients won’t share vulnerability unless they feel seen and heard. The empathy process can change you as much as the client. Technical solutions should not be delivered with emotional awareness.

Financial empathy isn’t about being overly emotional or sacrificing technical expertise; it’s about creating a framework for more effective client relationships. That’s why I originated the Advis-ROR methodology (Return on Relationships).  After all, isn’t that why you are your clients’ most trusted advisor?

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