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Despite tough times for Tesla, EV sales set new record in second quarter

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EV sales grew by over 11% in the second quarter.  (iStock )

The electric vehicle (EV) market is in full swing globally, despite some tough times for EV-giant, Tesla. In Q2 2024, electric vehicle sales grew 11.3% in the U.S., according to a report from Kelley Blue Book. A record-high 330,463 units were sold in the quarter.

Sales grew thanks to more availability, continued discounts on EVs and a larger number of leases. General Motors led the charge for new products, helping to improve sales numbers. Tesla, however, saw a 6.3% year-over-year drop in sales volume. In fact, Tesla’s electric vehicle market share fell to 49.7%, the first time it’s dropped below 50% in the U.S.

Despite Tesla’s disappointing sales numbers, overall electric vehicle sales accounted for about 8% of all new vehicle sales in the second quarter, which is higher than the 7.1% of sales in Q1 2024.

“This increased competition is leading to continued price pressure, gradually boosting EV adoption. Automakers that deliver the right product at the right price and offer an excellent consumer experience will lead the way in EV adoption,” Cox Automotive Industry Insights Director Stephanie Valdez Streaty explained.

The most notable new players in the EV market in Q2 included the BMW i5, Cadillac Lyriq, Honda Prologue and Kia EV9 SUV. General Motors also added more than 21,000 new EVs, including electric options of the Chevy Blazer, Equinox and Silverado.

“We remain bullish on electric vehicle sales in the long term. The growth will, at times, be very slow, as all-time horizons in the automobile business are vast, but the long-term trajectory suggests that higher volumes of EVs will continue over time. As EV infrastructure and technology improve, and more models are launched, many shoppers sitting on the fence will eventually choose an EV,” Valdez Streaty said.

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Senate looking for ways to increase EV production

The U.S. Senate, namely the Budget Committee, met recently to discuss how to boost electric vehicle manufacturing within the U.S. Both Democratic and Republican leaders contributed to the discussion, aiming to capitalize on the growing market and compete globally.

Sen. Sheldon Whitehouse (D-RI) led the meeting, with Sen. Lindsey Graham (R-SC) also showing his support. As the senator of South Carolina, Graham pointed out that the state is a major vehicle assembler and tire exporter, so the production of EVs would make sense.

Many Republicans have stated their opposition to increased EV production, with many opposing President Biden’s goal of having 50% of all car sales be electric by 2030. However, Sen. Graham suggested that becoming a major EV manufacturer could boost the U.S. infrastructure.

Still, several senators raised concerns that the current electrical grid can’t handle the increased demand for electric vehicle charging. International competition was also a topic of discussion during the hearing.

China is the world’s largest manufacturer of electric vehicles. The country’s EV market is supported heavily by government funds, subsidies and tax breaks. Sen. Debbie Stabenow (D-MI), another state with a large automotive industry, raised her concern that the U.S. simply wouldn’t be able to keep up.

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LEASING A CAR MORE POPULAR, HIGH-CREDIT CONSUMERS CHOOSING TO LEASE MORE THAN 30% OF THE TIME

Auto market is down for corporations, heading up for buyers

Overall, the auto industry is evening out for consumers, but not so much for corporations. Used and new car prices are trending down, with many experts expecting a further dip.

Supply for new and used vehicles isn’t as tight as it was during the pandemic when supplies ran low, so buyers are less likely to pay way over the sticker price on vehicles. This means buyers have some of the power back. Dealers, on the other hand, have to offer discounts and deals to get buyers to make a move.

Until interest rates drop, however, financing a vehicle is likely to remain high. Paired with high auto insurance rates that are sticking around, car ownership is still far from affordable for many drivers.

Additionally, the competition coming from the EV market is hurting some dealerships and carmakers who are struggling to embrace the trend. Jim Farley, the CEO of Ford, described the company’s EV experience as “humbling”.

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China’s response to U.S. tariffs will likely focus on stimulus, trade

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Chinese national flags flutter on boats near shipping containers at the Yangshan Port outside Shanghai, China, February 7, 2025. 

Go Nakamura | Reuters

BEIJING — China’s reaction to new U.S. tariffs will likely focus on domestic stimulus and strengthening ties with trading partners, according to analysts based in Greater China.

Hours after U.S. President Donald Trump announced additional 34% tariffs on China, the Chinese Ministry of Commerce called on the U.S. to cancel the tariffs, and vowed unspecified countermeasures. The sweeping U.S. policy also slapped new duties on the European Union and major Asian countries.

Chinese exports to the U.S. this year had already been hit by 20% in additional tariffs, raising the total rate on shipments from China to 54%, among the highest levied by the Trump administration. The effective rate for individual product lines can vary.

But, as has been the case, the closing line of the Chinese statement was a call to negotiate.

“I think the focus of China’s response in the near term won’t be retaliatory tariffs or such measures,” said Bruce Pang, adjunct associate professor at CUHK Business School. That’s according to a CNBC translation of the Chinese-language statement.

Instead, Pang expects China to focus on improving its own economy by diversifying export destinations and products, as well as doubling down on its priority of boosting domestic consumption.

Watch for cascading tariffs as tariffs reroute trade within Asia, says economist

China, the world’s second-largest economy, has since September stepped up stimulus efforts by expanding the fiscal deficit, increasing a consumption trade-in subsidy program and calling for a halt in the real estate slump. Notably, Chinese President Xi Jinping held a rare meeting with tech entrepreneurs including Alibaba founder Jack Ma in February, in a show of support for the private sector.

The policy reversal — from regulatory tightening in recent years — reflects how Beijing has been “anticipating the coming slowdown or even crash in exports,” Macquarie’s Chief China Economist Larry Hu said in a report, ahead of Trump’s latest tariff announcement. He pointed out that the pandemic-induced export boom of 2021 enabled Beijing to “launch a massive regulatory campaign.”

“My view stays the same,” Hu said in an email Thursday. “Beijing will use domestic stimulus to offset the impact of tariffs, so that they could still achieve the growth target of ‘around 5%.'”

Instead of retaliatory tariffs, Hu also expects Beijing will focus on still using blacklists, export controls on critical minerals and probes into foreign companies in China. Hu also anticipates China will keep the yuan strong against the U.S. dollar and resist calls from retailers to cut prices — as a way to push inflationary pressure onto the U.S.

China’s top leaders in early March announced they would pursue a target of around 5% growth in gross domestic product this year, a task they emphasized would require “very arduous work” to achieve. The finance ministry also hinted it could increase fiscal support if needed.

About 20% of China’s economy relies on exports, according to Goldman Sachs. They previously estimated that new U.S. tariffs of around 60% on China would lower real GDP by around 2 percentage points. The firm still maintains a full-year forecast of 4.5% GDP growth.

Changing global trade

What’s different from the impact of tariffs under Trump’s first term is that China is not the only target, but one of a swath of countries facing hefty levies on their exports to the U.S. Some of these countries, such as Vietnam and Thailand, had served as alternate routes for Chinese goods to reach the U.S.

At the Chinese export hub of Yiwu on Thursday, businesses seemed nonchalant about the impact of the new U.S. tariffs, due to a perception their overseas competitors wouldn’t gain an advantage, said Cameron Johnson, a Shanghai-based senior partner at consulting firm Tidalwave Solutions.

He pointed out that previously, the U.S. had focused its trade measures on forcing companies to remove China from their supply chains and go to other countries. But Chinese manufacturers had expanded overseas alongside that diversification, he said.

“The reality is this [new U.S. tariff policy] essentially gives most of Asia and Africa to China, and the U.S. is not prepared,” Johnson said. He expects China won’t make things unnecessarily difficult for U.S. businesses operating in the country and instead will try harder to build other trade relationships.

Since Trump’s first four-year term ended in early 2021, China has increased its trade with Southeast Asia so much that the region is now Beijing’s largest trading partner, followed by the European Union and then the U.S.

The 10 member states of the Association of Southeast Asian Nations (ASEAN) joined China, Japan, South Korea, Australia and New Zealand in forming the world’s largest free trade bloc — the Regional Comprehensive Economic Partnership (RCEP) — which came into being in early 2022. The U.S. and India are not members of the RCEP.

“RCEP member countries will naturally deepen trade ties with one another,” Yue Su, principal economist, China, at the Economist Intelligence Unit, said in a note Thursday.

“This is also partly because China’s economy is likely to remain the most — or at least among the most—stable in relative terms, given the government’s strong commitment to its growth targets and its readiness to deploy fiscal policy measures when needed,” she said.

Uncertainties remain

The extent to which all countries will be slapped with tariffs this week remains uncertain as Trump is widely expected to use the duties as a negotiating tactic, especially with China.

He said last week the U.S. could lower its tariffs on China to help close a deal for Beijing-based ByteDance to sell TikTok’s U.S. operations.

But the level of new tariffs on China was worse than many investors expected.

“Unlike some of the optimistic market forecasts, we do not expect a US-China bilateral grand bargain,” Ting Lu, chief China economist at Nomura, said in a note Thursday.

“We expect tensions between these two mega economies to worsen significantly,” he said, “especially as China has been making large strides in high-tech sectors, including AI and robotics.”

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Stocks making the biggest moves midday: LULU, NKE, TSLA, NVDA

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