Connect with us

Accounting

How AI Excellence firms will redefine accounting

Published

on

The accounting profession is on the verge of a fundamental transformation. We’ve seen big shifts before like cloud accounting and automation, but artificial intelligence is an entirely different game.

AI isn’t just another tool to add to your tech stack. It’s an accelerant, fundamentally changing how firms operate, deliver value and grow. And the firms that embrace this evolution — “AI-X” firms (for “artificial intelligence excellence”) — won’t just survive, they’ll thrive by being market shifters.

A market shifter is more than just an early adopter. It’s more than being ahead of the curve, it’s actively driving the curve forward. Market shifters aren’t waiting for best practices to emerge. They’re testing, learning and iterating in real time, paving the way for others to follow.

Think about how cloud-based firms in the early 2010s transformed their businesses. They weren’t just adopting new software; they were reimagining workflows, pricing models and service delivery. The same is happening with AI right now. AI-X firms are the market shifters of this next era.

Ask AI

If you want to be an AI market shifter, you need to ask yourself:

  • Am I actively experimenting with AI in my firm, or am I waiting for others to figure it out first?
  • Am I willing to rethink my business model based on what AI enables?
  • Do I see AI as just another tool, or do I recognize its potential to fundamentally reshape the profession?

The firms that answer these questions with a spirit of innovation will set the tone for the future.

The accounting profession has been here before

When cloud technology disrupted traditional firms, it created a divide between the firms that adopted it early and those that resisted change. Those firms that embraced the cloud gained efficiency, attracted better clients and grew faster than their legacy competitors. 

The same thing is happening now but at an even greater speed. AI is not a slow-moving wave. It’s a tsunami.

By 2030, AI won’t just be an optional efficiency tool, it will be embedded into every aspect of accounting. AI will be seamlessly integrated into tax prep, audit procedures, financial forecasting and client advisory services. The firms that start adapting now will have a massive competitive advantage. Those that hesitate? They’ll be playing catch-up in a world that has already moved on.

Why best practices are holding you back

A common mistake firms make is relying too much on best practices instead of next practices.

Best practices are helpful, but they’re backward-looking and reflect on what has worked in the past. They create incremental improvements, not exponential transformation. If you’re waiting for AI best practices to be written, you’re already behind.

Instead, the firms leading the AI revolution are the ones developing next practices. These are strategies and processes that haven’t even been defined yet. They’re testing AI tools, training their teams and refining workflows before their competitors even start.

Here’s how you can start moving beyond best practices:

  • Adopt a beta mindset. Start testing AI tools now, even if they aren’t perfect yet. The learning curve is steep, but early adopters will gain an edge.
  • Create an AI strategy. Don’t just implement tools randomly. Map out how AI will fit into your firm’s long-term vision.
  • Train your team. AI isn’t just a leadership decision. Your entire team needs to understand how AI can help them work smarter.
  • Be willing to pivot. AI will evolve rapidly. Firms that stay flexible and adaptive will have the most success.

These are survival skills in an AI-driven world. And the firms that embrace them will be the ones redefining what it means to be an AI-X firm.

What an AI-X firm looks like

An AI-X firm operates with a fundamentally different approach to business. It leverages AI to transform workflows, decision-making and scalability. Instead of spending time on repetitive tasks, these firms automate processes, allowing CPAs to focus on higher-value advisory work. Decision-making becomes more strategic and data-driven, with AI analyzing trends, predicting client needs and enabling firms to deliver personalized services with greater accuracy.

Scalability is no longer tied to headcount. AI tools enhance efficiency. That allows firms to take on more work without constantly expanding their teams. But beyond technology, the true hallmark of an AI-X Firm is its culture. It embraces innovation, fosters continuous learning, and remains agile in the face of change. 

The AI-X Firm doesn’t just use AI — it thinks differently about business, growth and client service.

Shape the future of your firm

The firms that get started with AI today will define the future of the profession. This isn’t a wait-and-see moment. It’s a take-action moment. Start by asking yourself: What can I automate today? What can I test tomorrow? What’s stopping me from experimenting with AI right now?

If you’re ready to shift your mindset and start moving toward AI-powered excellence, you’re already ahead of 90% of the profession. Don’t be the firm that looks back five years from now realizing you missed the opportunity. Be a market shifter. Be an AI-X Firm. Lead the future.

Continue Reading

Accounting

PwC report says AI boosts productivity, wages

Published

on

Artificial intelligence is actually boosting productivity and wages, a new report found.

PwC’s 2025 Global AI Jobs Barometer report, released today, analyzed nearly a billion job ads across six continents. It found that AI is making workers more productive, valuable and able to demand higher wage premiums.

“This research shows that the power of AI to deliver for businesses is already being realised. And we are only at the start of the transition,” Carol Stubbings, global chief commercial officer at PwC, said in a statement. “As we roll out Agentic AI at enterprise scale, we are seeing that the right combination of technology and culture can create dramatic new opportunities to reimagine how organisations work and create value.”

Surprisingly to some, the data does not show job or wage destruction from AI. Job availability actually grew 38% in roles that were more exposed to AI, although that figure remains below the growth rate in less exposed occupations (65%). And wages grew twice as fast in AI-exposed industries, reaching 56% growth in 2024 versus 25% the previous year. Jobs that require AI skills have also continued  to grow faster than all jobs, rising 7.5% from last year while total job postings fell 11.3%.

“In contrast to worries that AI could cause sharp reductions in the number of jobs available — this year’s findings show jobs are growing in virtually every type of AI-exposed occupation, including highly automatable ones,” PwC’s global chief AI officer Joe Atkinson said in a statement. “AI is amplifying and democratizing expertise, enabling employees to multiply their impact and focus on higher-level responsibilities. With the right foundations, both companies and workers can re-define their roles and industries and emerge leaders in their field, particularly as the full gambit of applications becomes clearer.”

In addition, industries the most exposed to AI saw three times higher growth in revenue per employee (27%) versus those less exposed (9%). And skills sought by employers are changing 66% faster in the most exposed jobs.

“AI’s rapid advance is not just re-shaping industries, but fundamentally altering the workforce and the skills required,” PwC’s global workforce leader Pete Brown said in a statement. “This is not a situation that employers can easily buy their way out of. Even if they can pay the premium required to attract talent with AI skills, those skills can quickly become out of date without investment in the systems to help the workforce learn.”

In light of its findings, the report recommends five actions for businesses:

  1. Use AI for enterprise-wide transformation;
  2. Treat AI as a growth strategy, not just an efficiency strategy;
  3. Prioritise Agentic AI;
  4. Enable your workforce to have the skills to make the most of AI’s power; and,
  5. Unlock AI’s transformative potential by building trust.

Continue Reading

Accounting

How accounting firms use technology in 2025

Published

on

Complimentary Access Pill

Enjoy complimentary access to top ideas and insights — selected by our editors.

Accountants are adopting more technology to streamline processes and provide new capabilities within their practices, but how are they using technology to achieve their goals?

Wolters Kluwer’s Annual Accounting Industry Survey Report reveals how accounting firms plan to utilize technology in 2025, based on quantitative interviews of 1,776 tax and accounting firms of all sizes from the United States. According to the report, a majority of respondents noted growing revenue and profits as a goal for 2025, with other top goals including improving client service and engagement, as well as reducing costs. 

In 2025, large accounting firms are more likely to add new technologies, but only 37% have definite plans to implement any new technology. 

Based on the report, generative AI is the top emerging technology that accountants are interested in, with 72% considering using it for research purposes, and client communications following at 64% and marketing at 40%. 

Using updated technology, a majority of firms are planning for remote tax return preparation, with 54% of respondents intending to perform more returns with no in-office contact in the next few years. 

Read more about accounting firms’ technology goals for 2025.

Continue Reading

Accounting

Tax Strategy: Provisions of the House tax bill the Senate is most likely to scrutinize

Published

on

The Senate has a stated goal to complete work on the budget reconciliation bill by the beginning of July 2025. Anticipating that the Senate will make modifications to the House version, the bill could then go back to the House for a vote or go to a House/Senate conference to work out differences and then get another vote in both chambers. It appears likely that a July 1 deadline for finalization of the bill will be difficult to achieve.

The most critical deadline Congress is facing for the legislation is enactment of additional government borrowing authority before the current authorization limit is reached, which is expected to be sometime during August. As we approach August, the specific deadline should become clearer. Expect work on the bill to continue toward that deadline.

The bill passed the House by only a one-vote margin. Several Republican senators have said that they want changes to the House bill. However, no Republican senator is saying that they want to defeat the bill. They just want to make it more beautiful. The following are some of the key areas of focus for possible Senate modification.

The SALT deduction limit

The House bill raises the state and local tax deduction limit from $10,000 to $40,000, with a last-minute increase from $30,000 to win over enough Republican House members from high-tax states. The Senate seems inclined to oppose any increase in the limit. There are no Republican Senators from those same high-tax states, such as California, Illinois, Massachusetts, New Jersey, and New York, to form a similar bloc seeking relief that exists in the House. However, the Senate also would realize that eliminating the House SALT limit increase could make it difficult to get passage of the bill next time around in the House without the SALT provision.

This is the type of difference where a compromise might be reached in a conference committee on the bill. One concern is the cost of increasing the deduction limit, and that the increase benefits mostly wealthier taxpayers. Coming up with some additional revenue offsets or cost reductions could help reach a compromise on this issue.

Temporary provisions

The House, to meet its budget targets, has proposed several temporary provisions. Most of the extensions of the individual provisions of the Tax Cuts and Jobs Act have been made permanent. However, the new deductions for tips and overtime pay, as well as several other provisions, are only around for as short a time as four years. Some Senate Republicans would prefer to try to make provisions permanent when possible.

The main issue with making them permanent would be coming up with additional revenue or cost cuts to pay for permanence within the agreed-budget parameters. Republicans have already agreed that they will take the position that extensions of provisions of the Tax Cuts and Jobs Act do not have to be paid for since they are merely extensions of provisions already in the tax law. Those extensions, of course, still add to the deficit.

Other potential sources of revenue offsets include cost cuts. However, some Republican senators are already uncomfortable with the Medicaid and Supplemental Nutrition Assistance Program (SNAP, or Food Stamps) cuts in the House version. Other sources of revenue include reductions in the federal workforce; however, the efforts of the Department of Government Efficiency have so far not achieved the reductions that had been hoped. 

Tariffs could also provide a possible source of revenue; however, the level of tariffs keeps changing and it might be hard to settle on an expected level of tariff revenue over the next 10 years. Republicans are also fond of projecting economic growth resulting from the tax cuts in the legislation. Those projections often appear overly optimistic, and the Congressional Budget Office is usually less optimistic about projected economic growth.

Clean energy credits

The House bill eliminates or phases down many of the clean energy credits created by the Inflation Reduction Act in 2022. It is primarily the individual tax breaks for clean energy vehicles and energy-efficient homes that are eliminated. The argument is that clean vehicles and energy-efficient homes no longer need tax incentives, although that might not be true for some of these credits, especially the credit for alternative fuel charging stations. 

In addition to accelerating the phase-outs for some of the business-focused clean energy credits, the bill also restricts their use by foreign entities and eliminates transferability of some of the credits.

Republican Senators are concerned about the possible adverse impact on clean energy projects that have been proposed or are underway in their states. They want the tax credits that incentivized those projects to be available through to completion. These include the Code Sec. 45Y Clean Electricity Production Credit and the Code Sec. 48E Clean Electricity Investment Credit, which under the House bill would end for projects where construction is not commenced until more than 60 days after enactment. Other affected credits include the Code Sec. 45X Advanced Manufacturing Production Credit, the Code Sec. 45U nuclear credit, and the Code Sec. 45Q carbon recapture credit.

Repeal and phase-down of these clean energy credits does provide a source of revenue to help pay for other tax cuts. Therefore, Republican Senators who want to facilitate state projects may be comfortable with just stretching out the phase-down period a little further.

Child Tax Credit

The House has proposed to increase the Child Tax Credit to $2,500 through 2028. After that, the credit would fall to $2,000 but be indexed for inflation. Only up to $1,400 would be refundable. Some Republican senators would prefer to make further enhancements to the Child Tax Credit to assist lower income families. This would probably not be opposed in the House provided that a favorable revenue offset can be identified.

Summary

It will be a few weeks before the stated deadline for the Senate to have completed work on and voted on the bill will have arrived. By that time, the date by which the government will have reached the limit of its borrowing authority will have been more narrowly identified. The deficit hawks in the House may find that they have found more effective support for their position on debt reduction in the Senate. The SALT limitation hawks in the House may find little support for their position among Senate Republicans.

Even as a Senate bill nears completion, it will likely differ in many respects from the House bill, including in the areas discussed herein, and the House and Senate will have until sometime in August to resolve their differences. Those differences will likely somehow get resolved, since Republicans generally view not passing a bill as the worst of all alternatives. It will be the pressure of the August deadline that will force those compromises.

Continue Reading

Trending