Personal Finance
It’s not always ‘a sexy thing’ to be a millionaire: Brandon Copeland
Published
6 months agoon

Brandon Copeland
Copeland Media
Brandon Copeland is a former NFL linebacker turned coach. But the type of coaching he gravitates to isn’t in the realm of sports — it’s in personal finance.
The 33-year-old — who played for six teams across 10 seasons in the National Football League before retiring last year — started co-teaching a financial literacy course to undergraduates at the University of Pennsylvania’s Wharton School, his alma mater, in 2019 while playing for the New York Jets.
The course, nicknamed “Life 101,” was inspired by his own experiences with money, according to “Professor Cope,” who is also a member of the CNBC Global Financial Wellness Advisory Board and co-founder of Athletes.org, the players’ association for college athletes.
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Now, the Orlando resident has written a new book, “Your Money Playbook,” that reads as a football coach’s blueprint to winning the financial “game.” It touches on topics like budgeting, paying down debt, saving, estate planning and starting a side hustle. (Just don’t call it a “side hustle,” as he explains in the book.)
CNBC reached Copeland by phone to discuss his journey into financial education, why becoming a millionaire “is not a sexy thing” and how it helps to think in terms of Chipotle burritos.
This interview has been edited and condensed for clarity.
‘Put the money to work for you’
Greg Iacurci: What got you interested in teaching personal finance and financial literacy?
Brandon Copeland: Feeling unprepared for some of the major financial decisions in life. We go to school for all these years and we [learn] about the tangent of a 45-degree angle, but we don’t talk about appliances and how to buy them, or how to make sure you protect yourself when you’re renting your first apartment and what renters insurance is.
I always thought it was crazy that I had to make it to the Baltimore Ravens to learn what a 401(k) was. That was 2013, my rookie year. I learned what a 401(k) was when the NFL Players Association came and told us about the benefits you get for contributing.

Fast forward to December 2016: My wife and I, we bought our first house, in New Jersey. When we bought that house I was in Detroit playing for the Lions. My wife was at the closing table and she called me and [asked], “Hey, does everything look right on this?” They e-mailed me the closing documents; it was 100 pages and I had no idea what I was looking at. I could see the purchase price was the price that we agreed to, but then I saw all these other titles and warranty deeds and this and that. And I’m like, “I have no idea if I’m getting screwed right now.” One of my biggest fears being an NFL player has always been, somebody’s taking advantage of me.
GI: What do you think is the most important takeaway from your book?
BC: The power of growth. That was the big discovery for me as I started to make money. I had no idea that existed as a kid. I always tell people, you either put the money to work for you or you go to work the rest of your life for money.
There’s a lot of folks who are afraid of the [stock] market. And I’m like, well, everyone’s an investor. If you have a dollar to your name, you’re an investor. If you take your money, you put it under your mattress, you do nothing with it, you put it in a safe in the house: That’s an investment decision. That’s a 0% return. If you take your money, you put it in a regular checking account, that’s a 0.01% return. You put it into a high-yield savings account, it’s a 4% to 5% return. The stock market, you put it in an index fund, the S&P 500, that may be an average 9% to 10% return.
All of those are investment decisions, you just have to choose wisely. [People] can put their money to work for them and get out of the “rat race” at some point.
‘That’s a lot of Chipotle burritos’
GI: For someone who is just starting out — let’s say they have been hesitant to invest their money in the market — how would you suggest they get started?
BC: I think the first thing you’ve got to do is download the [financial news] apps — the CNBCs of the world, the MarketWatch, Yahoo Finance, Wall Street Journal, Bloomberg — and turn on the notifications. Those notifications are starting to explain to you what is moving the market and why, and you’re starting to learn the language of money. Whether you choose to invest money or not, you’re at least starting to get comfortable with, “Oh, the market’s down today. Well, why?” I think that’s important to start to develop your stomach.
The other thing is, start to look at where [your] money is: What account your money is sitting in and how much is in those accounts. By doing that, you’re starting to look at your money from a 30,000-foot view. You can start to determine, “I have X amount of dollars over here in my traditional checking account. Maybe I can take some of that money and put it over into a high-yield savings account that is now giving me 4% interest on it annually. And by getting 4% interest on it annually, maybe that’s generating me $500 a year that I otherwise wouldn’t have had.” Now you’re starting to put yourself in the game of money. What is the limited amount of effort I can do and still be generating money on my behalf?
As a kid, if somebody said, “Hey, man, I’ll give you $500 to do nothing, to press two buttons,” you’d be like, “Sign me up!” I always break that down as, that’s a lot of Chipotle burritos, that’s a lot of dinners, that’s a lot of time with my family at the water park. By doing that, it makes it more of a priority for me to hurry up and make that investment decision.
Brandon Copeland
Copeland Media
GI: One of the first things that you encourage people to do in the book is say aloud to themselves, “I can be wealthy.” Why?
BC: In football, your money or your job can be taken away from you overnight or through an injury. A lot of times, as I was making money, I was always just kind of looking around the corner. Even to this day, I still think about it as if somebody can rip the rug out from under my feet. So I’m still sometimes in survival mode. I think that although you can be making money, there are still ways where you can have anxiety around money, your lifestyle and when you spend money — all those things.
Starting to have positive affirmations — “I deserve to be rich. I deserve to have money. I deserve to not be stressed about keeping the lights on. I can be wealthy. I can do this” — sometimes you’ve got to coach yourself on that. Because where else do you go get that positive affirmation that you can do it?
Doing those things over time not only reinforce positive connotations about yourself, but they also genuinely have a real effect on your mental wellness. It is really, really hard to walk out of the house and be a super productive human being in society when you don’t know if the doors will be locked or changed the next time you get there.
Why being a millionaire ‘is not a sexy thing’
GI: You write in the book that the journey of financial empowerment will require people to confront their “inner money myths.” What’s the most common myth around money that you hear?
BC: For lot of communities that I serve it’s, put your money in the bank.
GI: You mean keeping it in cash and not investing it?
BC: Exactly. I think it’s a myth because you put your money in the bank, and the bank goes out and invests your money: They invest it in other people’s projects, other people’s homes, and then get a rate of return on your money. Not to say banks are bad and saving is bad, [but] you’ve got to figure out at some point when can I get to the point where I can put my money to work for me?
I think that some of the myths are about whether wealth is for you or not. A lot of millionaires, it’s not a sexy thing. A lot of times you feel like you’ve got to go and create the next Instagram or Snapchat or TikTok in order to ever be wealthy, when really you’ve just got to make simple, consistent, disciplined decisions. That is the toughest thing in the world, to have delayed gratification or to subject yourself to delayed gratification.
I think a lot of times, we don’t prepare for the situation we will be in one day or could be in one day.
GI: How do you balance today versus tomorrow?
BC: I went to a school a couple weeks ago and [asked] the athletes there write out what they want their life to look like five years after graduation. By doing that and saying, “Hey, I want this with my life. I want it to look like this, and I want vacations to be like this,” now you can always look at what you’re actually doing and determine whether your current actions [are working toward] your future, the future things that you want for yourself.
I think a lot of us never spend the time write out what we actually want or to visualize what we actually want with life. And so you end up going to school, you go to college, and you’re there just to get a good job and make money, but you don’t really map out what that job is and what you like to do versus what you don’t like to do. You end up being just a pinball in life.
I literally put people in my life to help hold me accountable. The best way I’d say to balance between delayed gratification and enjoying where you are today is having those accountability buddies who can tell you straight up, “Hey, you’re slacking,” or “Hey, you’re doing a good job.” But you can also map out against your own goals and wants for yourself, and [ask], are my actions actually adding up to this?
GI: You write in the book that carrying high-interest debt, like credit card debt, and simultaneously investing is like putting the heat on high during the winter in Green Bay, Wisconsin, while also keeping the windows wide open. Can you explain?
BC: Sometimes folks are putting money in the market to try to get 6%, 9%, 10%, 12%, whatever, when they may be making the minimum payment on their credit card or no payment at all, which would be even worse, and they’re paying 18% [as an interest rate].
You are automatically locking in a losing scenario for yourself that you’re not going to be able to outpace.
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Personal Finance
College hopefuls have a new ultimate dream school — it’s not Harvard
Published
4 hours agoon
March 4, 2025
Students on campus at Massachusetts Institute of Technology in Cambridge, Massachusetts.
Education Images | Universal Images Group | Getty Images
Harvard University is no longer the ultimate “dream” school, at least among current college applicants.
This year, Massachusetts Institute of Technology secured the top spot of most desirable colleges, according to a new survey of college-bound students by The Princeton Review.
Harvard fell from No. 1 after a prolonged period of controversy, marked by antisemitism on campus and the resignation of Harvard President Claudine Gay amid allegations of plagiarism.
Despite the reshuffling, there remains a common element at the top of the rankings, according to Robert Franek, The Princeton Review’s editor-in-chief. “Each of the schools are exceptional,” he said.
However, regardless of which institution they attend, for most students, the biggest problem remains how they will pay for their degree.
Cost is a major concern
A whopping 95% of families said financial aid would be necessary to pay for college and 77% said it was “extremely” or “very” necessary, The Princeton Review found. Its 2025 College Hopes and Worries Survey polled more than 9,300 college applicants between Jan. 17 and Feb. 24.
Often, which college those students will choose hinges on the amount of financial aid offered and the breakdown across grants, scholarships, work-study opportunities and student loans.
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MIT is one of the hardest schools to get into, with an acceptance rate of 4.5%. It’s also among the nation’s priciest institutions — tuition and fees, room and board and other student expenses came to more than $85,000 this year.
But MIT also offers generous aid packages for those who qualify. Among the Class of 2024, 87% graduated debt-free, according to the school.

Top colleges are seeking exceptional students from all different backgrounds, according to James Lewis, co-founder of the National Society of High School Scholars, an academic honor society.
To that end, many institutions will provide scholarships or discounted tuition, in addition to other sources of merit-based aid, he said.
For qualified applicants, “if they can go after those institutions, don’t self-select out,” Lewis said.
The return on investment: a good job
In part due to the high cost of college, students are also putting more emphasis on career placement, according to Christopher Rim, president and CEO of college consulting firm Command Education.
At MIT, for example, 2024 graduates earn a starting salary of $126,438, according to the latest student survey — nearly twice the national average. The percentage of MIT graduates employed in the months immediately after graduation has edged lower in recent years, while the share enrolling in graduate school has trended higher.
“Because it’s getting harder to find a job, students are more focused on what they are going to do after college,” he said. “That’s a big thing for them.”
When asked what they consider the greatest benefit of earning a college degree, most students said it was a “potentially better job and income,” The Princeton Review found.
Fewer said it was “exposure to new ideas, places and people.”
Personal Finance
Homebuyers are struggling to make bigger down payments
Published
5 hours agoon
March 4, 2025
Alvarez | E+ | Getty Images
Home prices have been rising, and so have down payments.
The median down payment among homebuyers in December was $63,188, according to a recent report by Redfin. That’s up 7.5%, or about $4,000, from a year prior.
“That is mostly reflecting the fact that home prices have increased,” said Chen Zhao, an economist at Redfin.
On top of high home prices, other issues homebuyers face include high inflation, volatile mortgage rates and limited savings balances.
The typical homebuyer down payment was equal to about 16.3% of the purchase price in December, when the median home-sale price was $428,000, per Redfin data.
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While homebuyers are putting down more cash for their home purchases, down payments continue to be a major hurdle.
A new report by Bankrate found that 81% of would-be buyers say that down payment and closing costs are obstacles toward owning a home some day. For 52%, the hurdle is “very significant” while for 29% it’s “somewhat significant.”
The survey conducted by YouGov Plc polled 2,703 U.S. adults in mid January.
What to know about low-, no-down-payment loans
There are low- and no-down-payment mortgage options across federal agencies like the Fair Housing Association, the Department of Veteran Affairs and U.S. Department of Agriculture.
The Department of Veterans Affairs offers VA loan programs, and those who qualify can put down as little as 0%. Mortgages from the U.S. Department of Agriculture, referred to as USDA loans, aim to help buyers purchase homes in rural areas and also offer 0% down payment options.
Federal Housing Administration loans, or FHA loans, can require as little as 3.5% down for qualifying borrowers, which include first-time buyers, low- and moderate-income buyers and buyers from minority groups.
You don’t get anything for free.
Melissa Cohn
regional vice president at William Raveis Mortgage
Recently, more people are using mortgage options sponsored by the government. About 15% of mortgaged home sales used an FHA loan in December, up from mid-2022’s decade-low of roughly 10%, Redfin found. The share of those who used a VA loan rose to 6.7%, from 6.2% a year earlier.
The increase could be a sign of buyers having an upper hand in the market, said Redfin’s Zhao. Typically, sellers prefer to avoid FHA loans because they can involve a longer processing time, she said. For this reason, buying with an FHA loan can be less advantageous in a highly competitive housing market.

While low-down payment mortgages can help someone achieve homeownership, there may be additional costs involved.
With less cash upfront, you will need to borrow more, making your monthly mortgage payment much higher, experts say. And you could also face higher mortgage rates.
“The best priced loans are going to do a larger down payment, so the less you put down, the higher the rate is, the greater the risk,” said Melissa Cohn, regional vice president at William Raveis Mortgage.
With a down payment of less than 20%, you may be subject to private mortgage insurance, or PMI, which is added to the monthly mortgage payment.
Meanwhile, mortgage lenders tend to offer better loan terms to borrowers who put more cash up front, or make 20% down payments. Benefits can include lower interest rates, reduced fees and favorable repayment terms. While a 20% down payment can be daunting, it’s certainly not a requirement. You can buy a house with much less up front. Here’s what to know.
PMI can cost anywhere from 0.5% to 1.5% of the loan amount per year, depending on factors such as your credit score and your total down payment, according to The Mortgage Reports. For example, on a loan for $300,000, mortgage insurance premiums could cost from $1,500 to $4,500 a year, or $125 to $375 a month, the site found.
“You don’t get anything for free,” said Cohn.
‘Time isn’t a nemesis’
In Bankrate’s survey, respondents said they expect that coming up with a down payment will take years.
But “time isn’t necessarily a nemesis,” said Mark Hamrick, senior industry analyst at Bankrate. “Having more time is quite virtuous.”
The time it takes to save can work in your favor. As you build your down payment savings, you can also work on paying down debt and improving your credit, so that you improve your chance of being approved for a mortgage at the best-available rate, Hamrick said.
While you’re building your down payment, look for other programs that can help you get there faster.
Aside from federally backed low-down-payment mortgage options, consider state or local assistance down payment assistance programs, which can offer aid to those who qualify, experts say. Such programs can offer grants and loans to help cover part or all of a homebuyer’s down payment and closing costs, per The Mortgage Reports.
“The good news is the federal government isn’t the only game in town,” Hamrick said. “It’s really about trying to be aware and take advantage of any potential applicable program.”
Browse online through the state agency and see if you meet the qualifications for any assistance programs or grants available in your state or area, Cohn said.
“For people who don’t have the luxury or haven’t been able to save enough, that’s a good option,” she said.
Personal Finance
The levies push limits of presidential authority
Published
6 hours agoon
March 4, 2025
U.S. President Donald Trump addresses the Conservative Political Action Conference (CPAC) annual meeting in National Harbor, Maryland, U.S., February 22, 2025.
Brian Snyder | Reuters
U.S. importers and their customers are about to experience the full force of President Donald Trump’s unprecedented use of emergency economic powers.
To that point, 25% tariffs on imports from America’s top two trading partners, Canada and Mexico, went into effect at midnight Tuesday, as did an additional 10% tariff on Chinese imports. Canadian energy will be tariffed at a lower rate of 10%, also as of midnight Tuesday.
It’s difficult to overstate how far-reaching the impact of these tariffs will be, or how quickly they will be felt.
U.S. trade with Mexico, Canada and China last year accounted for around 40% of America’s total commerce in goods around the world.
And unlike traditional trade policy, these tariffs are designed to deliver a financial sting right away, trade experts told CNBC.
“From a technical standpoint, the imposition of the tariffs is basically a light switch. They’re on or they’re off,” said Daniel Anthony, the president of Trade Partnership Worldwide, a policy research firm.
Literally overnight, the cost of importing, for example, $100,000 worth of limes from Mexico increased by $25,000 Tuesday. This is money that the importer will need to pay directly to U.S. Customs and Border Protection when the limes cross the border.
Target CEO Brian Cornell told investors Tuesday that shoppers could see produce prices rise within days, the result of tariffs on Mexican fruits and vegetables.
Even if a glitch prevented tariffs from being collected starting at exactly 12:01am Eastern Time Tuesday, they would still be tallied, and importers could expect to receive a tax bill retroactively, said Nicole Bivens Collinson, a Washington trade lobbyist and managing principal at Sandler, Travis & Rosenberg.
“It’s like when you get an Uber bill and you forgot to tip, and add it on later,” she said.

Along with the two new North American tariff rates, Trump also signed an order Monday doubling his earlier 10% tariff on imports from China, for a total 20% additional tariff rate on the nation.
Taken together, Canada, China and Mexico accounted for $2.2 trillion worth of U.S. overseas trade in 2024, according to federal census data. About $840 billion of that came from trade with Mexico, $762 billion from Canadian imports and exports and $582 billion from China.
Extraordinary power
Container at the Port of Vancouver in Vancouver, British Columbia, Canada, on Feb. 28, 2025.
Ethan Cairns/Bloomberg via Getty Images
Part of the reason Trump could do this so quickly is because the White House is invoking a sweeping national security law to justify the new levies.
Until now, the International Emergency Economic Powers Act, IEEPA, had been used mainly to impose emergency sanctions on foreign dictators or suspected terrorist groups.
But the Trump administration argues that the illicit global fentanyl trade and immigrants at the Mexican border both qualify as “unusual and extraordinary” foreign threats to American national security, justifying Trump’s use of emergency powers under IEEPA.
Trump is using the law in a broader way than any president has before, Trade Partnership Worldwide’s Anthony explained.
Trump is also inviting legal challenges, he said, by pushing the boundaries of presidential authority.

For now, consumers will bear the brunt of the tariffs in higher prices, experts say. The Tax Policy Center estimates that Trump’s Mexico and Canada tariffs alone will cost the average household an additional $930 a year by 2026.
The imposition of massive new tariffs on U.S. imports from Canada, China and Mexico are a sharp reminder of how much power Trump wields over global commerce.
But they also hint at the limitations of this power.
In the case of so-called de-minimis shipments, the Trump administration imposed new levies on millions of shipments entering the United States, before the federal government had the means to actually collect the fees.
The de minimis mess
Oscar Wong | Moment | Getty Images
So-called “de minimis” imports are international shipments valued at $800 or less. Historically, these low-value, person-to-person imports have been exempt from U.S. tariffs.
Several of the world’s biggest e-commerce companies take advantage of the de-minimis loophole by shipping their products directly to consumers from overseas.
Fast fashion sites, like Temu and Shein, ship goods directly from China to American consumers. They have helped fuel an explosion in U.S.-bound de-minimis shipments in recent years.
But collecting tariffs on de-minimis goods is harder than it looks.
“There’s a whole infrastructure system set up for normal shipments that come in to the country,” said Collinson, who previously served as a U.S. trade negotiator. But this system doesn’t exist for de-minimis imports, she added.
Last year alone, the U.S. accepted more than 1.3 billion overseas shipments that qualified for de-minimis tariff exemptions, according to federal data.
To process that many new shipments, the federal government will need to hire more customs agents, experts said.
Nonetheless, in early February Trump announced that the United States would begin collecting tariffs on low-value shipments from overseas.
Trump’s order gave the U.S. Postal Service mere days to implement a system to begin collecting tariffs on millions of small packages every day.
It also sowed chaos throughout the international postal system, culminating on Feb. 4 with an announcement that USPS had suspended all parcel delivery services from China and Hong Kong “until further notice.”
A day later, the postal service reversed course and resumed processing the de-minimis parcels. But it did not collect any tariffs on them.
Soon after, the Trump administration issued an amendment to the China order, formally delaying any effort to collect tariffs on de-minimis imports until “adequate systems are in place to fully and expediently process and collect tariff revenue” on them.
The U.S. Postal Service didn’t immediately respond to a request for comment.
A month later, the White House put similar de-minimis waivers in place Sunday for Canada and Mexico, ahead of imposing the new 25% tariffs.
It’s unclear when a de-minimis tariff collection system might be up and running.
A U.S. Customs and Border Protection spokeswoman told CNBC, “The dynamic nature of our mission, along with evolving threats and challenges, requires CBP to remain flexible and adapt quickly while ensuring seamless operations and mission resilience.”
But Anthony noted that the delay for China was “open ended.”
“Part of the challenge is [federal] personnel and bandwidth,” he said. Customs and Border Protection may not have the staff or resources available to handle the new volume of shipments and packages, he said.
Officials must also determine how the levy will be assessed and paid, and how customs officials will process tens of millions of new data points furnished by shippers for each individual package, the experts said.
“Anyone can develop a good policy, but whether that policy can actually be effectuated is critical,” Collinson said.
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