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People hate budgeting. Here’s why — and how to reframe it

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Americans hate to budget.

However, reframing the concept can yield more positive results, experts said.

They “cringe” at the word budgeting, said Winnie Sun, co-founder of Sun Group Wealth Partners, based in Irvine, California.

“It’s sort of like telling someone they need to diet and eat healthy,” said Sun, a member of CNBC’s Advisor Council. “It’s a very overwhelming concept for the average consumer.”

About 68% of consumers say a budget would help them reach their personal and family goals, yet 40% say they have never had a budget, according to a poll by the CFP Board, which oversees the certified financial planner designation, published in 2019.

Sun estimates more than 60% of her clients “feel as if they’re literally going to suffer” if Sun mentions budgeting.

As part of its National Financial Literacy Month efforts, CNBC will be featuring stories throughout the month dedicated to helping people manage, grow and protect their money so they can truly live ambitiously.

Conversations around budgeting are generally distilled into two camps: spending on needs (i.e., essential items) and wants (nonessential items).  

This framework is meant to help weigh one’s financial priorities, thereby keeping spending in check, wrote Sarah Newcomb, a behavioral economist at Morningstar.

But the exercise can turn budgeting into a feeling of deprivation — and people rebel as a result.

The classic financial advice of slashing spending on wants such as entertainment, social connection, dating and education, for example, is at odds with “the natural process of human motivation,” Newcomb wrote.

“Yes, the numbers must work, but your life must work, too,” she wrote. “Otherwise, you’ll internally resist your budget, and we all know how that can play out.”

How you should reframe budgeting

How to set an annual budget

Similarly, Newcomb recommends identifying new strategies that can meet one’s needs and simultaneously save money.

Newcomb gives the real-life example of a husband and wife who argued about how much money he spends on his boat each year. His needs are about self-actualization: He enjoys the wind in his hair and the sun on his face. She seeks safety and security, which are also important to her quality of life.

Here, the husband found a new strategy: offering sailing lessons to teens at his yacht club, which helped offset the cost of his boat and allowed his wife to funnel that additional income into savings.

There are other easy ways households can find extra money without sacrificing much, Sun said.

For example, households with more than one streaming service can opt to use one service for six months then change to another for the next six months, decreasing their streaming budget by 50%, she said.

Households with an ample emergency fund intact can consider shopping for auto and other insurance policies with a higher deductible than their current policy, likely lowering monthly premiums, Sun said. In the event of an insurance claim, the emergency fund can meet the deductible, she said.

They can also commit to doing curbside pickup when shopping for groceries, for example. Shoppers make purchases more mindfully and avoid in-store impulse buying, Sun said. She finds clients generally save 20% to 25% or more on their groceries this way.

Any additional cash flow can immediately be used to pay down debt, or go into long-term savings or toward a short-term goal, she said.

Ultimately, if there is a money issue, she challenges clients to decrease their spending by 5% to 10% during the month. After each week of success, she encourages them to celebrate by making memories instead of debt: perhaps by doing something with friends, or hanging out at a park, beach or someone’s backyard.

“You have to have a joy to replace that negative,” she said.

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Personal Finance

How top tax rates compare, as Trump eyes hike for wealthy

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U.S. President Donald Trump points as he attends the annual Friends of Ireland luncheon hosted by U.S. House of Representatives Speaker Mike Johnson (R-LA) at the U.S. Capitol in Washington, D.C., U.S., March 12, 2025. 

Evelyn Hockstein | Reuters

As Republicans wrestle with funding their massive spending and tax package, President Donald Trump is eyeing a possible tax hike for the highest earners.

The idea, which lacks Republican support, could return the top federal income tax rate to 2017 levels for some of the wealthiest Americans.  

In a phone call Thursday, NBC reported, Trump pressed House Speaker Mike Johnson, R-La., to raise the top income tax rate on the wealthiest Americans and close the so-called carried interest loophole. The proposal would revert the 37% rate to 39.6% for individuals making $2.5 million or more per year, to help preserve Medicaid and tax cuts for everyday Americans.

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Trump on Friday expressed openness to the tax hike on the wealthiest Americans in a Truth Social post, noting he would “graciously accept” the tax increase to “help the lower and middle income workers.”

“Republicans should probably not do it, but I’m OK if they do!!!” he wrote.

Enacted by Trump, the Tax Cuts and Jobs Act, or TCJA, of 2017 created sweeping tax breaks for individuals and businesses. Most will sunset after 2025 without an extension from Congress.

The TCJA temporarily dropped the highest income tax rate from 39.6% to 37%. For 2025, the 37% rate kicks in for single filers once taxable income exceeds $626,350.    

How Trump’s idea compares to historic rates

If signed into law, a top 39.6% income tax rate would return wealthy taxpayers to pre-TCJA levels from 2013 to 2017. Before that, the top rate was 35% during most of the early 2000s, according to data collected by the Tax Policy Center. The highest top rate was 94% from 1944-1945.

However, this data doesn’t reflect how much income was subject to top rates or the value of standard and itemized deductions during these periods, the organization noted.

Trump’s tax package faces a ‘math issue’

Push for higher taxes on the wealthy: Inside President Trump's tax agenda

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Personal Finance

Real estate and gold vs. stocks: Best long-term investment

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Brendon Thorne | Bloomberg | Getty Images

Some Americans believe real estate and gold are the best long-term investments. Advisors think that’s misguided.

About 37% of surveyed U.S. adults view real estate as the best investment for the long haul, according to a new report by Gallup, a global analytics and advisory firm. That figure is roughly unchanged from 36% last year

Gold was the second-most-popular choice, with 23% of surveyed respondents. That’s five points higher than last year. 

To compare, just 16% put their faith in stocks or mutual funds as the best long-term investment — a decline of six percentage points from 2024’s report, Gallup found.

The firm polled 1,006 adults in early April.

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Financial advisors caution that this preference is likely more about buzz than fundamentals. Be careful about getting caught up in the hype, said certified financial planner Lee Baker, the founder, owner and president of Claris Financial Advisors in Atlanta.

Carolyn McClanahan, a CFP and founder of Life Planning Partners in Jacksonville, Florida, agreed: “People are always chasing what’s hot, and that’s the stupidest thing you could do.”

Here’s what investors need to know about gold and real estate, and how to incorporate them in your portfolio.

Why gold and real estate are alluring

Baker understands why people like the idea of real estate and gold: Both are tangible objects versus stocks. 

“You buy a house, you can see it, feel it, touch it. Your investment in stocks perhaps doesn’t feel real,” said Baker, a member of CNBC’s Financial Advisor Council.

While the preference for gold grew this year, the share of Gallup respondents who think it’s the best long-term investment is still below the record high of 34% in 2011. Back then, gold investors sought refuge amid high unemployment, a crippled housing market and volatile stocks, Gallup noted.

Gold prices have been trending upward this spring. Spot gold prices hit an all-time high of above $3,500 per ounce in late April. One year ago, prices were about $2,200 to $2,300 an ounce.

Real estate has also drawn more interest in recent years amid high demand from buyers and accelerating prices. The median sale price for an existing home in the U.S. in March was $403,700, according to Bankrate. That is down from the record high of $426,900 in June.

Why stocks are the better bet

While real estate and gold are two assets that can appreciate in value over time, the stock market will generally grow at a much higher rate, experts say.

The annualized total return of S&P 500 stocks is 10.29% over the 30-year period ending in April, per Morningstar Direct data. Over the same time frame, the annualized total return for real estate is 8.78% and for gold, 7.38%.

McClanahan also points out that unlike gold and real estate, stocks are diversified assets, meaning you’re spreading out your cash versus concentrating it into one investment.

Goldman Sachs’ Samantha Dart on what’s driving the gold rally

How to include gold, real estate into your portfolio

If you are among the Americans that want exposure to real estate or gold, there are different ways to do it wisely, experts say.

For real estate, financial advisors say investors might look into real estate investment trusts, also known as REITs, or consider investments that bundle real estate stocks, like exchange-traded funds.

An REIT is a publicly traded company that invests in different types of income-producing residential or commercial real estate, such as apartments or office buildings.

In many cases, you can buy shares of publicly traded REITs like you would a stock, or shares of a REIT mutual fund or exchange-traded fund. REIT investors typically make money through dividend payments.

Real estate mutual funds and exchange-traded funds will typically invest in multiple REITs and in the real estate market broadly. It’s even more diversified than investing in a single REIT.

Either way, you’re exposed to real estate without concentrating into a single property, and it will help diversify your portfolio, McClanahan said. 

Similar to gold — instead of stocking up on gold bullions, consider investing in gold through ETFs.

That way you avoid having to deal with finding a place to store or hide physical gold, you wash off the stress of it getting stolen or making sure it’s covered by your home insurance policy, experts say. 

“With the ETF, you actually get the value of the return of gold, but you don’t actually own it,” McClanahan said.

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How consumers prepare for an economic hit

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Why spaving is bad for your wallet

Americans have been worried about being able to maintain their standard of living since inflation first began to spike in 2021. With renewed cost concerns after President Donald Trump implemented his tariff agenda, many people are prepared to do something about it.

A whopping 83% of consumers said that if their financial situation worsens in the coming months, they will strongly consider cutting back on their non-essential spending, according to a new study by Intuit Credit Karma, which polled more than 2,000 U.S. adults in April.  

On TikTok, money saving hacks, with hashtags such as no buy, slow buy, low buy and underconsumption, have skyrocketed in popularity, especially among young adults. All are aimed at making the most of what you already have and resisting the temptation to buy more stuff, or even anything at all.

How no buy, low buy and slow buy challenges work

“No buy 2025” encourages shoppers to cut out all non-essential purchases for the year, including clothing, books, electronics and entertainment. Alternatively, low buy and slow buy advocate for a more mindful approach to buying decisions, such as following “the 48-hour rule” before making any discretionary purchases and limiting purchases altogether. The goal is to break the habit of overspending — or “doom spending” — as fears of a recession rise.

Recent data from H&R Block’s Spruce also found that 68% of Generation Z consumers reported being influenced by social media finance trends, with over one-third of them looking specifically to social media for financial knowledge. (America’s young adults are also increasingly turning to social media to express their financial dissatisfaction, making a joke of so-called recession indicators.)

Why savings challenges are so popular

To be sure, Americans are feeling the pain of higher prices, with various reports showing many have exhausted their savings and have been leaning on credit cards to make ends meet.

With sweeping U.S. tariffs now going into effect, concern is heightened about the rising cost of goods and making ends meet, especially as the economy shows signs of contracting.

“Consumers are going to have to pay for the increase in prices these tariffs are going to cause and there is no way around it,” said Eugenio Aleman, chief economist at Raymond James. “The alternative is to reduce consumption, especially in discretionary items.”

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Why tariffs will hurt low income Americans more than rich
What stagflation risks mean for your money

A survey by Gallup last month found that inflation, housing costs and lack of money are the most commonly cited financial challenges by U.S. adults.

According to the poll, which was conducted during a period of extreme market volatility after the Trump administration announced new tariffs on most U.S. trading partners, a record 53% of consumers said their financial situation was getting worse, while just 38% said it was getting better. Additionally, 57% worried about not being able to maintain their standard of living.

A separate report by Bankrate found that 43% of adults said money now negatively affects their mental health, at least occasionally, causing anxiety, stress, worrisome thoughts, loss of sleep and depression.

“Tariffs, inflation, higher interest rates and a recession are all forces that Americans can’t prevent, no matter how much they want to,” Sarah Foster, Bankrate’s economic analyst, said in an email. “Taking proactive steps to manage your finances can provide a sense of stability and security.”

A better way to improve your finances

Financial experts say TikTok’s latest microtrends can provide a short-term boost to help reach some savings goals, however, there is no substitute for practicing good long-term habits.

“Ignore what others are doing with their money,” said Daniel Milan, managing partner of Cornerstone Financial Services in Southfield, Michigan. “That to me is a very foundational tenet for any household.”

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Milan says financial planning starts with a budget. “People don’t like that word,” he said. But rather than jumping on the latest TikTok trend, “sit down and pencil out what you actually are spending.”

Milan recommends flagging excess expenses that can be cut, considering which are “wants” or “needs.” Milan says he did this himself at the start of the year after getting married, and was able to cut out some recurring bills as well as subscription services that overlapped with his wife’s — to the tune of $800 a month.

“That type of exercise can be extraordinarily powerful from a cash flow perspective,” he said.

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