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Small accounting firms aren’t off the DEI hook

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Some smaller accounting firms are in denial that they have a major role to play in advancing diversity, equity and inclusion in the accounting profession.

One-third of micro and 13% of small firms say DEI is not a necessary part of their strategy, according to research by the Center for Accounting Transformation. Meanwhile, large firms think they are near the end of the DEI journey: About one-third say they are in the “refining” stage (measuring the impact and refining their programs/initiatives) or the “integrated” stage (DEI is interwoven into the operating fabric of their organization). Another 26% say they are in the “implementing” stage (implementing their initial programs/initiatives).

By and large, experts agree there is still much more work to be done on the DEI front. 

Donny Shimamoto, founder of CPA firm IntrapriseTechKnowlogies and the Center for Accounting Transformation, says that among small firms there is a sense of “this doesn’t really apply to us; this is for big organizations,” and “we can’t have representation; we’re too small.” 

So what can small firms do, with the limited resources they have, to advance DEI? 

Change, past future

Kimberly Ellison-Taylor, the former chair of the American Institute of CPAs’ National Commission on Diversity and Inclusion, says small firms should view their size as their strength: They have an advantage in that there’s less bureaucracy — they can make changes and implement policies in the office without getting caught up in red tape. 

She said firms should not underestimate the value of flexibility. Diversity encompasses race, ethnicity and gender, but it also includes parental status, neurodiversity, socioeconomic status, physical ability or disability, and more. Offering hybrid or remote schedules, or offering reduced hour requirements, can be a deciding factor for potential employees choosing between firms. 

“Play to your strengths and use that to get them to come and work with you,” Ellison-Taylor said. “It might not follow any conventional model that you’ve ever heard of, but why not start one?”

It’s important for DEI to be a tone set from the top.

“In order for staff to really have buy-in, they like to see that their leaders are actually bought into the various initiatives or the culture of the firm,” said Trevor Williams, audit partner and director of DEI at GRF CPAs in Bethesda, Maryland.

“There’s only so much growth that your firm can do if everybody looks like and thinks like the same cookie cutter,” Williams continued. “You can’t be successful in today’s environment with that type of belief.”

Diverse leadership brings different perspectives to the table. 

“If everybody has the same opinion, you’re not going to get the right answer,” said Lexy Kessler, vice chairman of the AICPA and mid-Atlantic managing partner of Top 100 Firm Aprio. “If you have people with different opinions and different backgrounds coming into conversation, then you get to the right answer.”

DEI can improve a firm’s bottom line. 

“We work in accounting. If we can start showing people that by continuing their efforts in inclusive initiatives in their firm — that the metrics will get better — I think that they will keep going with it,” said Sandra Wiley, president of Boomer Consulting. “But I think we’ve got to turn the attention to not just what some firm leaders would call fluff and talk about the numbers. Talk about profitability, talk about how many innovative ideas are coming up, talk about the collaboration between teams about engagement, and attracting and retaining good people.”

But it’s up to firms to make change happen. “You can’t wait and hope for the best,” said Anoop Mehta, past chair of the AICPA and current chair of the AICPA NCDI. “You have to put processes in place, and you have to be intentional about it.”

Experts say that now is not the time to pull back. Doing so risks alienating not only diverse talent but also the growing Gen Z workforce who highly value their companies’ stances on critical social issues. 

“Pulling back is only going to position your firm as being run by people that don’t care about this kind of stuff,” said Bonnie Buol Ruszczyk, president and manager of the Accounting MOVE Project. “They don’t care about their employees. They don’t care about reaching people outside of the majority of firm employees.”

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Accounting

On the move: HCVT adds to partnership

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Ericksen Krentel elects sixth MP; Yeo & Yeo, Grassi and BMSS move offices; IFRS Foundation appoints three new trustees; and more news from across the profession.

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Accounting

The accounting implications of a Bitcoin reserve

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With the Trump administration in the midst of preparing to return to the White House, there is a range of issues and campaign promises that various stakeholders will be looking to see fulfilled. One notable item that has continued to gain momentum both in the media/social media spheres and policy circles, following a speech at Bitcoin 2024, is the idea of establishing a strategic Bitcoin reserve.

With the nomination of David Sacks to the AI and crypto “czar” role at the White House, as well as policymakers such as Senator Cynthia Lummis continuing to promote the BITCOIN Act, the likelihood of some policy action in this direction would appear to be significant. This is in addition to market actions by firms such as BlackRock and MicroStrategy, both of which continue to introduce new Bitcoin-affiliated products and/or purchase bitcoin, respectively. Lastly, with state-based Bitcoin reserves also a possibility following the submission of legislation by the statehouses in Pennsylvania and Texas, it would seem a distinct possibility that some government-level purchasing of Bitcoin is on the horizon. 

The question facing CPAs and other financial advisors given these forces is two-fold. First, what are some of the topics and questions that financial professionals should be ready to respond to and advise on going forward? Secondly, with the accounting standard-setting process more deliberative and slower than either the executive order or state-based legislative processes, what accounting-adjacent changes might emerge from these policies? Let’s take a look at that as the calendar prepares to shift to 2025. 

Is there a business case for a Bitcoin reserve?

The proposal to establish strategic Bitcoin reserves by President-elect Donald Trump and various state governments has sparked considerable debate, and it is worth discussing both the potential benefits as well as drawbacks of such proposals. 

First, many proponents are advocating for a Bitcoin reserve given that any significant value appreciation could be used to mitigate the U.S. national debt. For instance, Senator Lummis introduced legislation proposing that the U.S. government acquire up to 1 million bitcoins over the next two decades, aiming to reduce the national debt without taxpayer dollars. However, Bitcoin’s price volatility itself poses a significant risk. Large-scale government investments could lead to substantial fluctuations in reserve valuations, potentially impacting overall financial stability. And while supporters note that over time and with greater liquidity, Bitcoin’s volatility could diminish, critics warn that taxpayer exposure to any such volatility could be detrimental and economically harmful. 

In addition, proponents note that incorporating Bitcoin into national reserves could diversify assets beyond traditional holdings like gold and foreign currencies, potentially enhancing financial stability. Bitcoin’s decentralized nature offers a unique complement to traditional reserve assets. However, safeguarding substantial Bitcoin holdings requires robust security measures to prevent hacking or theft, and any breaches could result in significant financial losses and potentially economic damage.  

Lastly, a Bitcoin reserve may position the U.S. as a leader in financial innovation, encouraging the development of cryptoasset technologies and related industries. This could attract investment and talent, fostering economic growth, but would require notable regulatory and legislative clarity progress before that could take place. 

Stablecoin leadership will continue

Given the forays by multiple TradFi institutions into the crypto sector, accelerated via the announcement that PayPal will allow crypto transactions to be conducted by both merchants and individuals, the appetite for crypto transactions with lower volatility will continue to increase. Since these cryptoassets are purpose built to be used as a medium of exchange with little to no price volatility, this subset of crypto has proven to be an effective on-ramp for users seeking to gain exposure to crypto without the complications of higher volatility cryptoassets. 

With the premise of a pro-crypto SEC, pro-crypto majority in Congress, and pro-crypto White House all but finalized, it stands to reason that crypto adoption will continue, with stablecoins playing a prominent role in this adoption. Even with talk and speculation about either a federal Bitcoin reserve or the possibility of Bitcoin reserves at the state level, the tokenization of the U.S. dollar will continue to gain supporters as TradFi institutions and policy advisors alike experience the benefits first-hand. With the vast majority of dollar transactions already virtual in nature, and competition from other currencies increasing, the technological upgrade that tokenization provides is reason enough to forecast an increasingly important role for stablecoins. 

As the IRS continues to propagate and extend tax reporting rules originally applied to cash transactions and centralized broker dealers, and stablecoins continue to attract new users, CPAs will almost inevitably acquire new clients that are interacting with the crypto space for the first time. Remaining up to speed on both the specifics of stablecoins as well as the tax reporting and data collection changes will both be essential going into 2025. 

Tax headaches are an opportunity

In the most directly accounting-focused changes in the crypto landscape, the IRS has continued to issue updates, pronouncements and guidance around crypto tax issues. The amending of both Sections 6045 and 6050 to include crypto transactions, the creation of an entirely new tax form with the launch of the 1099-DA document, the issuance of new guidance for both centralized and decentralized exchanges, and the potential delay of tax reporting changes are making the crypto tax landscape look even more uncertain. With interest and investment in crypto continuing to increase, propelled in no small part as a result of strong lobbying efforts by the crypto industry, the likelihood of CPAs with clients that are exposed to crypto will only increase. 

While these tax changes and modifications remain the subject of debates and conversations, the fact remains that crypto tax reporting, data collection and payments are going to be substantially more complicated than in  the past as these proposed changes are phased in over the next several years. To remain up to speed and able to provide effective tax services to clients, CPAs and other accounting professionals are going to need to remain proactive with regard to education and client engagement. 

2025 looks to be a dynamic year for the wider cryptoasset marketplace, but with the dynamic changes there will also be opportunities for forward-looking and motivated accounting professionals. 

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Life insurance performance evaluation strategies for accountants and clients

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Life insurance is an integral part of an overall financial plan. Regular reviews can determine whether the policy is performing according to expectations and meeting the client’s current financial objectives. Most importantly it will determine whether the client’s coverage will be in place when needed, at the insured’s passing. There are many factors to consider that will impact the performance of a life insurance policy. A periodic review of your client’s life insurance portfolio will determine that the product’s features, benefits and costs, as well as the client’s current planning objectives, are being met. One of the most significant reasons for doing so is to determine a life insurance policy’s current and all-important future cash value and how it’s being impacted by the policy’s cost of insurance.

Knowing the current accumulated cash value allows one to make several important assumptions, the most prominent being whether the cash value will be sufficient to prevent the policy’s coverage from expiring prematurely. Non-guaranteed universal life insurance is an asset class that must be actively managed in the same manner as a client would evaluate the performance of their stock, bond, or real estate portfolio. 

During the past 30 years, many owners of life insurance policies have found and are continuing to discover that if they purchased life insurance between the early 1980s and early 2000s, there was a three out of four chance that their policy was of a non–guaranteed nature, meaning its duration of coverage was entirely dependent on the overall accumulated cash value based on the cumulative interest rate earned by their life insurance policy. For example, In the 1980s, when interest rates were 17 to 18% and many owners of these new non-guaranteed universal life insurance policies mistakenly assumed that the current interest rate would always remain in the vicinity of the initial 17 to 18%, over the next 20 to 30+ years. But as rates continuously declined, with the exception of the last two years, they in fact only earned an average of 4 to 5%. Unfortunately, the owners of these non- guaranteed policies have since found themselves in a situation where 30 to 35% of these existing non-guaranteed contracts have been and are continuing to expire prematurely at a steadily increasing rate. The accumulated cash value was simply insufficient to cover the policy’s annual costs when the insured was in their mid-80s 

In the case of a lapsing policy with a loan, the policy owner is subject to income taxes, as a result of forgiveness of debt if the policy expires before the insured. Likewise, if a trustee or grantor forgets to pay the premium or assumes no premium is due when in fact it is, the insurance companies will at the broker’s initial request based on a checkmark on the application pay the premium to keep the policy in force. Further, it will consider those premiums as a loan and charge a cumulative 5 to 6% interest rate on the loan each year. The trustee and the grantor are often unaware that this loan and the accruing interest on that loan are draining the policy’s cash value, thus accelerating the policy’s premature expiration. It’s of paramount importance that the policy not be allowed to expire before the insured does.

My experience over the last 35 years has shown me that a typical unskilled trustee, usually the eldest son or daughter of the insured, was not given proper guidance that a non-guaranteed policy was no longer a “buy and hold” asset     that could be placed in a drawer and forgotten and had instead become a        “buy and manage” asset. As a result, there were no procedures in place to properly manage a personally owned or trust-owned life insurance policy. Further exacerbating the problem is the fact that the insurance agent/broker may no longer be involved, and the insurance company, contrary to popular belief, is not obligated, beyond sending an annual statement with important information about the fact that interest rates could adversely impact the duration of coverage, buried somewhere on page 4 of an eight-page report. 

Here’s a little-known fact: It’s not in the insurance company’s best interest that one’s coverage remains in force. The reason being, they profit when policies expire prematurely. Consider the fact that after years of an insured paying their premiums, a death benefit is not required to ever be paid because the policy lapsed. 

Such are the consequences of sustained reduced interest rates and years of in- attention on the part of the sons and daughters acting as the private owners or unskilled trustees of their parents’ life insurance policies. Sons and daughters that didn’t know that they were 100% responsible for the performance of their policies. Nor did they know they should have increased the premium they paid to the insurance company over the last 20 to 30 years as that would have been the only way they could have made up for the reduced earnings caused by falling interest rates. (with exception of the last two years)

As a result, an increasing number of trust beneficiaries and their families are finding themselves left without the life insurance proceeds they were otherwise expecting to receive. Many of those beneficiaries are now litigating against other family members and their advisors who didn’t know any better but should have. These situations leave owners in a position where they must decide whether it makes sense to continue their coverage so it lasts through their life expectancy at a significantly higher cost than their current premium, or to give up (lapse) all or part of the coverage. 

So how can an attorney or accountant, acting as a trustee themselves or an advisor to the policy owner or trustee, know if the universal life policy they, or their clients, own has problems? The most reliable way to understand how a policy is performing is to order an in-force historic re-projection. This evaluation illustrates the policy from its inception until the present and contains all premiums paid to date and the policy’s current cash values. These values must now be projected into the future based on current guaranteed crediting rates and on the current increasing mortality costs and costs of insurance that the insurance company charges the insured each year. The tools to provide these analytical services are available; they just need to be used. 

The best course of action for a son or daughter acting as an accommodation or unskilled trustee, or for their advisor attempting to maintain their client’s life insurance coverage, would be for them to engage an experienced independent life insurance consultant to conduct a performance evaluation to determine whether the policy funding their trust is one of the 70% of non-guaranteed policies that are most likely to be in danger of expiring prematurely. This is then followed by setting up a plan for corrective action with the objective of making changes in strategies meant to best remedy the current situation so as to maintain the policy’s coverage. 

Should you come across a client in this position, consider an alternate exit strategy rather than merely surrendering the policy back to the insurer and instead engage a licensed life settlement broker to consider the sale of the policy in the secondary marketplace to an institutional investor. In doing, so you will find that it’s common for a client to receive an offer that’s two to three times higher than the cash surrender offered by the insurance company. The ideal candidate for such a transaction is an insured person over the age of 70 and ideally in poorer health than they were when they applied to the coverage. Basically, an older insured person in poor health will receive a better offer than a younger individual in good health. 

Another important reason to consider a sale of a policy rather than allowing it to lapse is in the case of a lapsing policy with a loan, the policy owner can be subject to income taxes, as a result of forgiveness of debt if the policy expires before the insured. If the policy with the debt survives the insured, the debt is forgiven and no taxes are due. Likewise, if a trustee or grantor forgets to pay the premium or assumes no premium is due when in fact it is, most insurance companies — based on the agent or broker checking the box to prevent the policy from lapsing — will automatically pay the premium to keep the policy in force. Further, it will consider those premiums to be a loan and charge a cumulative 5% interest rate on the loan each year. The trustee and the grantor are often unaware that this loan and the accruing interest on that loan are draining the policy’s cash value, thus causing it to expire prematurely.

Many accountants and attorneys have suggested that their high-net-worth clients use an institutional trustee for their trust-owned life insurance policies, while others have chosen to serve as trustees of such trusts themselves. Since institutional trustees charge a fee for their services, only a small portion of trust-owned life insurance policies — less than 10% — use a corporate or institutional trustee to professionally manage a client’s irrevocable life insurance trust. The other 90% ask a family member or close friend or an advisor to act in the capacity of an accommodation or unskilled trustee. 

Lastly, it’s important for any trustee to be aware that with the title and fee comes a significant amount of responsibility and fiduciary liability to evaluate the performance of a client’s portfolio. If they are not equipped to do so, it’s their duty to engage the services of a professional who can.

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