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Wanted: Accountants in the classroom

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The landscape of accounting education is continually evolving and one of the most significant catalysts for this change is having the instructor teaching an introduction to accounting class be an individual with professional experience. These individuals, having either recently transitioned to academia from the professional world or having worked in the industry previously, bring a wealth of current industry knowledge and practical insights. 

Having transitioned from the workforce to academia, these professionals possess a unique perspective that is invaluable in the classroom, especially in disciplines as dynamic as accounting. Their firsthand experiences in applying theoretical knowledge to solve practical problems in real-world settings offer a wealth of insights to students. 

According to a recent AICPA professional insights article, appointing captivating and relevant instructors in the introductory courses is an excellent way to increase enrollment. This direct application of theory to practice aids in demystifying complex accounting principles, transforming abstract concepts into tangible and understandable elements.

Updating accounting curricula with current trends

The accounting profession is characterized by its rapid evolution, driven by changes in legislation, technological advancements, and economic fluctuations. Recent professionals, being active participants in this dynamic environment, bring fresh insights into these ongoing changes. Their involvement in academia serves as a conduit for the latest industry practices and trends to enter the classroom, ensuring that the curriculum remains relevant and reflective of current standards and requirements.

For example, with the increasing adoption of blockchain technology in financial transactions, a professional with recent experience in this area can provide students with an understanding of its implications in the accounting profession. Similarly, insights into the latest software and tools being used in the profession can prepare students to be more effective and efficient in their future roles.

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This constant infusion of up-to-date knowledge and practices into the curriculum not only prepares students for what awaits them in the professional world, but also positions them as attractive candidates to future employers. They emerge from their education not only with a solid theoretical foundation, but with an understanding of how to apply this knowledge in practice, armed with awareness of the latest industry developments and technological tools. 

This blend of theory and practice, grounded in current trends, ensures that graduates are well-prepared to navigate the complexities of the modern accounting landscape.

Enhanced learning through real-world examples

Having an instructor who has the ability to speak to a topic and help bridge the gap between textbook material and what actually happens in the real world can be invaluable. 

There is a plethora of benefits that students gain by applying the basic accounting foundation that they have already built into solving real-world projects and understanding real-world examples. Students can see the relevance of what they are learning in the course and how it applies in the real world, which can in turn cause them to want to have a deeper understanding and appreciation for the subject matter. 

This active learning approach aids in developing critical thinking and problem-solving skills, which are two essential attributes for any aspiring accountant.  

Networking opportunities

According to the authors experience as instructors, oftentimes if you ask an already-declared accounting student why they want to major in accounting, their answer would probably state that someone in their family or friend group is an accountant and they were influenced into this profession and the opportunities that it includes by talking to this person. This shows that students can be influenced to major in accounting by having an example to follow. 

On the other hand, not every college student has an accountant in their family or even outside of their family to influence them. Introducing students to the accounting profession who may be first-generation college graduates or those who do not know any accountants can be a challenge, but there are various steps that an instructor in an introductory accounting course can take to help influence students to the tremendous opportunities that exist in the accounting profession.

Listening to guest speakers and connecting students with current professionals broadens their understanding of the basics of accounting. It can be inspiring to students to have someone come into the classroom and share their academic and professional journey as to how they got to where they are today. 

Introducing students to guest speakers can also help to facilitate internships and future job opportunities for students. Salary expectations for any major is something that students would appreciate knowing ahead of time, before they declare their specific major. Having guest speakers openly talk about salary transparency and the increasing starting salaries for accountants can certainly peak students’ interests for the accounting profession.

Attracting and retaining top talent

Attracting and retaining top-tier students to study accounting is crucial for the continued vitality and evolution of the profession during a time when most colleges are seeing a decrease in accounting enrollment and the number of students pursuing the CPA. It is instructors’ responsibility to identify and discuss with top performing students in an introductory course about pursuing an accounting degree. 

Along with those initial conversations with students, below are some ways you can attract students to your college’s accounting program.

1. Relevance and application of knowledge. Top-tier students often seek programs that offer not just theoretical knowledge but also practical applications. The ability to bridge theory with real-world practice makes accounting more appealing, as it demonstrates the tangible impact of accounting principles on businesses and economies. This relevance is crucial for students who aim to make a significant impact in their careers. By showing how accounting is the language of business, programs can attract students who are eager to engage in work that is rewarding, secure, and compensated well. 

2. Preparedness for the future. In a competitive job market, top-tier students are looking for programs that offer them a competitive advantage. Students who are at the top of their peer group are not just looking for an education, they’re looking for a launchpad for future success. 

Updating the curriculum with current trends ensures that students are learning the most modern and relevant practices, preparing them to enter the workforce with knowledge and skills that are in high demand. This readiness for immediate contribution and the ability to navigate and lead through emerging challenges are attractive to ambitious students who aim to be at the forefront of their profession.

3. Engagement and motivation. High-performing students are often driven by engagement and challenge. Integrating professionals into the educational process as instructors who can share their experiences and insights creates a more engaging learning environment. This dynamic setting, where education is closely linked to professional practice, motivates students by highlighting the direct impact of their studies on their future careers. It also shows that the college is committed to providing a meaningful education that goes beyond textbooks.

4. Networking and professional growth. Top-tier students often value the networking and mentorship opportunities that can come from interacting with recent professionals in the classroom. These connections can provide invaluable insights into the industry, potential career paths, and even lead to job opportunities. Programs that facilitate these interactions are more attractive to students who are keenly aware of the importance of building a professional network from an early stage in their careers.

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Accounting

Major tax legislation set to move on Capitol Hill

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The “big beautiful bill” touted by President Trump is getting closer, though the timeline remains imprecise. 

“There’s been some public reporting on tougher questions of spending cuts, but the difference between the tax bill this year and the Tax Cuts and Jobs Act in 2017 is that the inclusion of a lot of spending cuts in the same bill makes it more challenging this year. From the bill itself several categories are apparent,” said Stephen Eckert, a partner in the National Tax Office of Top 25 Firm Plante Moran. “There’s the extension of the TCJA extension, campaign promises, and a catch-all category. In some ways we would expect an extension of the vast majority of TCJA provisions, plus the campaign promises as well as potentially all the other things that get thrown in that we didn’t expect.”

“For example, S.711, the Transportation Freedom Act, sponsored by [Sen. Bernie Moreno, R-Ohio], which would give a 200% deduction for wages paid to auto workers. There is a broader category of things that could be coming to support certain industries,” he continued. 

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One looming question regarding campaign promises is the potential modification of the Inflation Reduction Act and green energy incentives, Ecker noted: “There has been opposition to certain changes there from Republicans — we’re watching to see what happens to the fate of energy efficient credits and incentives and to what extent they are modified under the bill.”

The House and the Senate are working in parallel, waiting for legislative text, he observed. “The non-tax portions of the bill will be worked on earlier, but until we get the actual text from the House Ways and Means  Committee, there will be questions. For example, there are multiple versions of some of the Trump proposals, such as the proposal to exclude tips and Social Security benefits from income. Each one is a little bit different. We expect changes but it’s unclear what the changes will be.”

Principles or tactics?

For Eckert, the real questions are about where the red lines are for certain members. For example, there have been statements  by some House members that they won’t vote for the bill if it includes a cap on state and local tax deductions. 

But are those actual red lines, or negotiating positions that will be softened? 

“At this point, businesses would just like some degree of certainty going forward,” he said. “Until then, it’s hard to engage in longer term planning. Hopefully, the bill will advance relatively soon so businesses will know what will be the law for the next couple of years and have a chance to plan for the future.”

The House and Senate are both actively working on their versions, and they are constantly interacting with each other, according to Miklos Ringbauer, founder of MiklosCPA in Southern California. “So instead of having A and B and then trying to figure out what they can create out of it, they are now jointly working on it, so it has a greater chance of passing across the board,” he explained.

However, there’s a bit of a gap in the size of the budget cuts in each bill, with the Senate version pegged at less of a cut than the House. And some want to double the SALT limitation, while some would prefer to see it go away altogether. 

“Likewise,the estate tax exemption,” he continued. “There are some that would like to see the entire estate qualify as exempt from tax. Those are some of the ideas floating around, but until it’s voted on by both chambers and the president signs it, there’s no law. Everything can change until the very last minute.”

Ringbauer noted that the TCJA required technical corrections and extensive guidance when it was passed in 2017, and he anticipates the same with this year’s bill: “There’s a very short overall window because the 2017 laws are expiring at the end of this year. Between May and December we have just a few months.”

“It looks like everyone is on board with expanding the availability of the Child Tax Credit on the individual side. It helped a lot of families at that time. It helped a number of families to get out of poverty,” he noted.

The reenactment of 100% bonus depreciation and the opportunity to fully expense R&D will be boons to business if they are, as expected, part of the legislation.

“It’s an exciting year for tax accountants; we are seeing a huge transformation of tax laws all over again,” Ringbauer said. “What could happen is, they simply reenact every part of the 2017 tax law legislation, or they could figure out what really worked and what didn’t work, and start adjusting some things and letting other ones expire.”

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Accounting

IESBA offers Q&A on tax planning ethical standards

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The International Ethics Standards Board for Accountants staff posted a questions and answers publication Thursday to support the adoption and implementation of its IESBA Tax Planning and Related Services Standards

The standards offer a principles-based framework and a global ethical benchmark to guide accountants in public practice and in business when they’re doing tax planning.

The Q&A publication highlights, illustrates and explains various aspects of the standards to help firms, jurisdictional standard-setters and accounting organizations adopt and implement the standards, and individual accountants apply them. The publication can also help tax authorities, the corporate governance community, investors, business preparers, educational bodies or institutions, and other stakeholders understand the standards.

The Tax Planning and Related Services standards take effect July 1, 2025.

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Firms: PMS’s, tech infrastructure, need upgrades

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Tech-forward CPA firms–including those listed in this year’s Best Firms for Technology–reported a variety of areas in need of a tech upgrade, and are planning major investments over the next year to address at least some of these pain points. 

One of the most commonly mentioned areas were firm practice management systems. 

Some, like California-based Navolio and Tallman, wanted better reporting options than were currently on offer from their practice management systems. New Jersey-based Wilken Gutenplan, meanwhile, said they needed practice management software with better billing and reporting features. And others, like top 25 firm Citrin Cooperman, wanted better solutions for internal administrative tasks. Meanwhile, top 100 firm Prager Metis, wanted better workflow and integrations. 

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“[We plan to] focus on improving inward facing practice management workflows that seamlessly provide connectivity between different vendor applications. Effectively automation from client intake to delivering the service,” said chief information officer Gurjit Singh. 

However, such upgrades are not always easy, and in fact can present a major challenge for firms such as Iowa-based Community CPA and Associates. 

“Our biggest technology challenge continues to be managing technical debt and navigating the limitations of our legacy systems—particularly the lack of interoperability and scalability in key platforms like our practice management system (PMS). This system handles many interconnected functions—client tracking, engagement and project management, time entry, billing, and collections—but its tightly integrated design makes it difficult to enhance any one area without impacting others. While we’ve made progress with some integrations and automations, we’re still working to develop and migrate these functions to more robust modern platforms that allow for greater scalability,” said CEO Ying Sa. 

Firms also reported a need to update and improve their technology infrastructure. Top 25 firm Armanino, for instance, was expanding its cloud footprint even further, with the firm wanting to move its remaining on-premise dependencies into native cloud solutions. Illinois-based Mowery and Schoenfeld, similarly, pointed to their server infrastructure as an area that needs updating. 

For others, though, the question of infrastructure was less about hardware and more about software. In particular, while firms have already made upgrades and improvements to their tech stack, getting these programs to talk to each other seems to be a consistent challenge across firms, one that firms such top 50 firm LBMC said they were eager to address in both their client-facing and back-office technology solutions. 

“Our firm’s biggest technology challenge is the ongoing effort to integrate various service-specific applications so they can work seamlessly together. This integration is crucial for enhancing collaboration and efficiency across different service lines,” said CEO Jim Meade. 

But while these were the more common answers, there were many other areas that firms said could stand some improvement. Some, such as the Florida-based Network Firm, were looking to upgrade core service solutions like audit, tax or data analytics software. Others named process efficiency as a priority, such as top 25 firm Cherry Bekaert who named automation readiness/standardization for certain practices as an area due for an upgrade, or top 50 firm UHY who said they were working to streamline the engagement life cycle. 

And of course there were those, such as top 25 firm Eisner Amper, that wanted to boost their AI capacities. 

“Our focus for technology capability additions are in Generative AI where it can help us work smarter and faster—across both client-facing services and internal operations,” said chief technology officer Sanjay Desai. 

AI, automation and infrastructure

These pain points have served to inform these firms’ plans for technology investments over the next year. While firms, just like before, provided a wide variety of plans and priorities, most seemed focused on improved efficiency and insights through automation and AI. 

However, when it came to AI tools at least, most declined to provide specifics beyond their overall intentions to invest in them. Though, they did say they were hoping to use these solutions to speed up workflows in client-facing service areas like tax or audit, or to acquire tools that would let them create or modify their own AIs. 

More expansive visions came when discussing the kinds of hardware purchases that would support these aforementioned AI tools. California-based Navolio and Tallman, for example, elaborated on its plans to purchase new laptops specifically optimized for AI applications. 

“We’re planning to invest in a new generation of laptops that come with Copilot-enabled Neural Processing Units (NPUs). These laptops are designed to accelerate AI-powered tasks, and we see them as an investment that keeps our firm aligned with the future of the tech industry. The laptops will have improved internal specs for multitasking and include touchscreen functionality to make day-to-day usage more intuitive,” said IT partner Stephanie Ringrose. Other firms also made mention of new laptops optimized for AI, including Armanino, which added that it is also considering pairing them with hardwire and storage for internal AI production. 

Beyond hardware, firms like Community CPA and Associates also said they were planning investments in their software infrastructure as well. 

“We plan to begin transitioning to a new ERP and CRM platform as well as explore agentic AI tools for saving time in our accounting services workflows for our clients. We also intend to purchase replacement hardware for routine replacement of equipment that has reached the end of their lifecycle,” said Sa. Cherry Bekaert also said they were looking into new ERPs. 

Other planned investments include virtual servers and desktops, API access for SaaS applications, resource scheduling and pricing solutions, data management and governance tools, cybersecurity solutions, and internal communications software. 

However, some firms, such as the Network Firm, are not planning to purchase new solutions but to make them in-house, and more are planning to buy some and make others, such as Cherry Bekaert, who said they were building a custom intelligent automation platform. Assurance partner Jonathan Kraftchick said the firm is looking at many different avenues to align their technology investments with business objectives. 

“As our portfolio broadens, it introduces new layers of complexity to our operations, requiring cutting-edge systems that deliver actionable insights, enhance decision-making, and streamline internal processes. This challenge propels us to implement diverse technology solutions, meticulously tailored to meet the evolving demands of our expanding portfolio and ensure the seamless integration of new acquisitions,” he said. 

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