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The rise of the TikTok news anchor

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“BREAKING NEWS: it looks like there is some weird stuff going on in America.” Welcome to the news on TikTok. Before we dwell on how and when it is appropriate to start a sentence with “breaking news”, let’s cross now to our correspondent, who is a cartoon fish, with a story about a “Potential Diabetes Cure!” (3.4m views). Next, “News Daddy” (a boy called Dylan) will read out details of a hotel explosion in Texas to some of his 10.3m followers, thankfully from the safety of his home studio in Britain; “Nah 2024 needs to chill…i need some sleep,” the description reads. In our final segment, a college student is primed to run through the pages of the New York Times (the Iowa caucus is “just tea, it’s gossip”).

Each of these videos comes from a cohort of amateur anchors who take the business of delivering the news extremely seriously. They are the presenters, researchers and producers rolled into one. Their uploads on everything from product recalls to the war in Gaza caricature traditional news reports, aggregate them—and compete with them. News Daddy’s follower count exceeds that of the flagship TikTok accounts of the New York Times, the Washington Post and the Daily Mail combined. The handful of influencers your correspondent (who is not a cartoon fish) met have over half a billion likes on all of their videos between them.

“I’m more interested in watching someone who’s fun to watch than a stuffy monotone news reporter,” says Alex Kellerman, who dresses up as a bedraggled anchor every day to film a roundup of the “f*ckin’ news” (“I give you news…but always do your own research and fact-checking!”). He says the format found overnight success after he “accidentally” uploaded a test video in September about lethal flooding in Libya, using details from mainstream outlets covering the disaster on other parts of the internet. Mr Kellerman doesn’t describe himself as a journalist, but he claims to have been “one of the first people to report [the story] on TikTok”.

Chart: The Economist

And that’s what matters, because in 2020, 9% of Americans aged between 18 and 29 told a Pew poll that they regularly got their news on the platform; by 2023 that number had risen to 32% (see chart). Capturing this generation’s attention is a delicate balance: “It has to be short, it has to be fast,” says Jessica Burbank, a creator and freelance journalist who has grown a loyal Gen Z audience through “translating” the biggest stories of the week to them by “taking away all of the nonsense”.

Large follower counts are giving creators the chance to build upon existing stories. “People almost have this false sense of respect for you or something. It’s odd,” notes Julie Urquhart, who says the popularity of her crime and celebrity-news account has helped her land interviews with people linked to the stories she makes her videos about. “I think because you’re on social media, not, you know, like a news person who’s going to twist things maybe.”

Free from the constraints of editorial processes and executive boards, news creators believe their appeal lies in a quality that mainstream outlets lack: authenticity. “Most traditional news is devoid of emotion,” reckons Josh Helfgott, who has earned the attention of millions of followers making clips about LGBT news stories. “I believe that what catches my audience’s attention is when they see my passion behind the story.” Publishers around the world are all too aware of this shift; over half of those recently surveyed by the Reuters Institute for the Study of Journalism said that they plan to devote more effort into putting stories on TikTok this year.

Before everyone starts workshopping ways to deliver the news in a chill and relatable lilt, take a moment for some optimism. As Gallup reports the lowest amount of trust in American mass media since 2016, it seems that creators have merely figured out how to tune people back in to news stories that outlets have been reporting on the whole time, just in ways that feel more relevant and real to young internet users. That can be a good thing. So long as you choose not to think too much about comments that read, “I get my news from him, and the fish”.

With a busy election year ahead, TikTok newscasters will have much to work with. Expect to see many more of them co-opting the headlines to increase their followings, be the first to post about it, entertain people, ask why no one is talking about a thing, go viral—and spread the news. 

Stay on top of American politics with Checks and Balance, our weekly subscriber-only newsletter, which examines the state of American democracy and the issues that matter to voters.

Economics

Jobs report March 2025:

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Job growth was stronger than expected in March, providing at least temporary reassurance that the labor market is stable, the Labor Department reported Friday.

Nonfarm payrolls increased 228,000 for the month, up from the revised 117,000 in February and better than the Dow Jones estimate for 140,000, according to the Bureau of Labor Statistics.

However, the unemployment rate moved up to 4.2%, higher than the 4.1% forecast as the labor force participation rate also increased.

Though the headline number beat estimates, the report comes against a highly uncertain backdrop after President Donald Trump’s tariff announcement this week that has intensified fears of a global trade war that could damage economic growth.

Stocks reacted little to the report, with futures tied to the Dow Jones Industrial Average off their lows still down by more than 900 points while Treasury yields held sharply negative.

“Today’s better than expected jobs report will help ease fears of an immediate softening in the US labor market,” said Lindsay Rosner, head of multi-sector fixed income investing at Goldman Sachs Asset Management. “However, this number has become a side dish with the market just focusing on the entrée: tariffs.”

Trump announced a flat duty of 10% against all trading partners along with a wide menu of so-called reciprocal tariffs that already have provoked retaliation from China and others. Wall Street has been in aggressively sell-off mode for the past two days, with stocks tumbling and investors flocking to the safety of fixed income.

Previous indicators showed the labor market holding up, but the tariff moves raise the possibility that companies will hold back on hiring as they assess just what the new trade landscape will look like.

The March numbers, though, pointed to a still-strong labor market, though the January and February counts saw substantial downward revisions. In addition to the cut of 34,000 from the initial count for February, January’s growth is now at just 111,000, down 14,000 from the previous estimate.

Average hourly earnings increased 0.3% on the month, in line with the forecast, while the annual rate of 3.8% was 0.1 percentage point below the estimate and the lowest level since July 2024. The average work week was unchanged at 34.2 hours.

For March, health care was the leading growth area, consistent with prior months. The industry added 54,000 jobs, almost exactly in line with its 12-month average. Other growth areas included social assistance and retail, which both added 24,000, while transportation and warehousing showed a 23,000 increase.

Federal government positions declined by just 4,000, despite the Elon Musk-led efforts, though the Department of Government Efficiency, to pare the federal workforce. However, the BLS noted that workers on severance or paid leave are counted as employed. A report Thursday from consultancy firm Challenger, Gray & Christmas indicated that DOGE-related layoffs have totaled more than 275,000 so far.

“While Friday’s jobs report showed that the economy is still adding jobs even with the tariff uncertainty and Federal job cuts, the data is backward looking and doesn’t say anything about how employers might fare over the coming months,” said Glen Smith, chief investment officer at GDS Wealth Management.

A broader unemployment indicator that includes those not looking for work as well as workers holding part-time jobs for economic reasons — the underemployed — edged lower to 7.9%.

The survey of households, which is used to determine the unemployment rate, was closely in line with the establishment payroll count, as it showed a gain of 201,000 workers.

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Economics

China to impose 34% retaliatory tariff on all goods imported from the U.S.

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Chinese and U.S. flags flutter near The Bund, before U.S. trade delegation meet their Chinese counterparts for talks in Shanghai, China July 30, 2019.

Aly Song | Reuters

China’s finance ministry on Friday said it will impose a 34% tariff on all goods imported from the U.S. starting on April 10, following duties imposed by U.S. President Donald Trump’s administration earlier this week.

“China urges the United States to immediately cancel its unilateral tariff measures and resolve trade differences through consultation in an equal, respectful and mutually beneficial manner,” the ministry said, according to a Google translation.

It further criticized Washington’s decision to impose 34% of additional reciprocal levies on China — bringing total U.S. tariffs against the country to 54% — as “inconsistent with international trade rules” and “seriously” undermining Chinese interests, as well as endangering “global economic development and the stability of the production and supply chain,” according to a Google-translated report from Chinese state news outlet Xinhua.

Separately, China also added 11 U.S. firms to the “unreliable entities list” that the Beijing administration says have violated market rules or contractual commitments. China’s ministry of commerce also added 16 U.S. entities to its export control list and said it would implement export controls on seven types of rare-earth related items, including samarium, gadolinium and terbium.

CNBC has reached out to the White House for comment.

Beijing, which also entertained a tenuous trade relationship with Washington under Trump’s first term, had warned that it would take “resolute counter-measures” to safeguard its own interests after the White House disclosed its latest sweeping tariffs on Wednesday.

Other U.S. trading partners had held off from announcing retaliatory tariffs amid hopes of further negotiations, with the European Union nevertheless voicing a readiness to respond.

The mutual U.S.-China levies are set to impact a trade relationship worth $582.4 billion in goods in 2024, according to the Office of the U.S. Trade Representative.

Analysts expect the U.S.’ protectionist trade policies to steer China toward other trading partners and see it implement further stimulus measures in an effort to galvanize the economy. China has been battling a property crisis and weak consumer and business sentiment since the end of the Covid-19 pandemic.

China’s retaliatory tariffs announced Friday exacerbated declines in global markets which had already been thrust into turmoil by fears of inflationary, recessionary and global economic growth risks following the White House’s tariffs.

Mohamed Aly El-Erian, chief economic advisor for Allianz SE. 

El-Erian says U.S. recession risks are now ‘uncomfortably high’

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Economics

Donald Trump is attacking what made American universities great

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The conservative counter-revolution began with a secret memo, at least as the tale is often told on America’s political left, with the mix of fear and envy characteristic of the conspiracy-minded. In the summer of 1971 Lewis Powell was an eminent corporate lawyer, soon to be nominated and confirmed for the Supreme Court, when he drafted a confidential proposal for the US Chamber of Commerce. Powell laid out a costly, co-ordinated, years-long programme to counter the left’s influence in the media, the courts, the boardroom and, above all, universities. “There is reason to believe that the campus is the single most dynamic source” of an intensifying assault on free enterprise, he warned.

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