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Practice Profile: Dreaming up a better tax season

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Accounting firm ASE Group does not do taxes on April 15, and its employees don’t work Fridays.

That’s the vision founder Al-Nesha Jones conjured up when she asked herself: “What would tax season look like if we had our way?”

Flexibility was a foundational principle for Jones in establishing her New Jersey-based practice in 2016, after she felt rushed back to work at her corporate job following maternity leave.

(From left to right) ASE Group founder Al-Nesha Jones, comptroller Ugo Williams, and chief of staff Amanda Hansley
(From left to right) ASE Group founder Al-Nesha Jones, comptroller Ugo Williams, and chief of staff Amanda Hansley

tamara fleming photography

By the time the pandemic hit four years later, Jones and her fully remote team of four had already mastered the new working models that COVID would normalize, but that period also inspired her to expand the practice from pure tax preparation to full-service accounting.

“We were catering to client needs — whatever brought the money in,” Jones recalled. “We didn’t get serious about [expanding] until the pandemic, when we realized people wanted more. Providing tax prep work was not enough. In a short period, people became day traders, moved out of state … We needed to pivot in the way we operated. We now offer a full-service solution to clients — accounting, tax prep, advisory. It entirely changed how we feel about the profession, how busy season feels. All good changes came out of it.”

However, Jones acknowledged, there was one bad change: having to cut the clients that did not align with the pivot.

“We like to think of it as finding a place that’s a better fit for them,” she explained.

The firm currently serves about 150 clients — specifically individual small-business owners who live or work in New Jersey, New York or Pennsylvania and are sole proprietors or single-member LLCs — though ASE is “slowly working [its] way down to 100.”

Jones exercises empathy in letting these clients go, explaining that the firm has outgrown their more simple service requirements. “We give them plenty of time to evaluate their options,” she said. “When we are parting ways, we don’t say, ‘You can’t stay anymore,’ we give a one-on-one explanation that, ‘You’d be a one-off to us, and that’d be a disservice to you.”

Jones also gives departing clients references to other accountants that specialize in their industry, with the caveat that ASE gets no commission, and they should do their own due diligence.

“We felt better not just sending them out in the wild,” she said, adding that these conversations often happen right after tax season, “so they have six-plus months to seek another accountant. We also provide one hour of transitional services at no additional charge. We gather documents; we are happy to do that at no additional fee. The intent is to not make it any more difficult than it needs to be. I’m training

my own brain: This is better for everyone. We do what’s best for them, and better for us also. Better for both parties. We get the capacity back to serve the clients we’re best equipped to serve.”

What Jones has also found to be universally beneficial is her team’s four-day work week. While her staff is all women, Jones said that it just “sort of worked out that way” after the interviewing process yielded women (and mothers) as the best candidates.

“What I love about working with moms is they tend to get it done, with an any-means-necessary attitude,” Jones shared. “I don’t condone an environment where you burn yourselves out. Moms are creative in their solutions and pivot well. This team adjusts quickly to change.”

No-email Fridays

It was Jones’ own adjustment period, launching her firm with a newborn in tow after she “didn’t want to be rushed back to work sooner than ready” in her prior job, that inspired her team’s flexibility.

In April 2016, she started renting an office with a security deposit and a promise to the landlord that, although she didn’t currently have the first month’s rent, she soon would.

That June and July, she started paying for the office space in the building where ASE Group still resides, though she is the only one of her virtual team who comes in.

“In the first 20 months of running the business, I was bringing my daughter to work two to three times a week,” Jones shared. “I was on meetings with her, Zoom calls; I nursed during meetings. In hindsight it sounds crazy.”

Jones’ philosophy of balancing work and personal life persists in the way her firm supports colleagues who “all prioritize family,” whether that’s a sick child or caring for a parent, as long as staff is accountable and takes care of their work. Productivity is also expected in ASE’s shorter work weeks, which were born out of COVID.

“With so much going on, as a mom of three children, with remote learning, a husband working from home — it was a challenging time to take a small breather… I felt so unbalanced working five to six days a week,” she explained.

“I explored four-day work weeks during the summer to see how clients would adjust,” she continued. “They were the easiest. Then to see how we adjust. What efficiencies of a normal work day can get done in four days instead of five days. I absolutely work some Fridays because of travel and school schedules. But we schedule no meetings or calls on Fridays, with no exceptions.”

While employees can of course still get work done as necessary, instituting the no-email and no-calls rule is so staff “don’t create unnecessary expectations,” Jones explained. “Friday is all of our days off — no one sends messages to anybody. You get to enjoy your Friday off.”

Both this policy and ASE’s mandate to get clients’ tax preparation work done well before the Internal Revenue Service deadline requires planning and adjusting client messaging.

“We revamped the process and changed the way we communicate with clients,” Jones said. “We had to start from scratch and reverse-engineer how it would work. It started with what we wanted it to look like, not the systems or software, but blue-sky thinking, what tax season would look like if we had our way. What it would look like was: no surprises, talking to clients during the year. We talk to clients at least four times a year. We call 30 days before the estimated tax deadline.”

ASE Group works under internal deadlines. “We don’t care about the April 15 deadline for tax,” Jones said. “We only operate under our own deadlines, which tend to be at least two weeks before external deadlines. If, God forbid, we can’t meet internal deadlines, we can breathe easy with a buffer in place.”

ASE staff meet these self-imposed deadlines with more frequent client communication and weekly team calls internally.

Jones said it’s OK if two or three clients end up falling closer to the April or October deadlines, but “if half of clients go on extension or wait until October, there’s panic. It doesn’t have to be that way, and if the client likes to operate like that, it’s not a good fit.”

Advisory is the cure

Jones was not even sure the accounting profession was a fit for her until she participated in the Goldman Sachs 10,000 Small Businesses program and learned to conceptualize a new future for her career.

“I was thinking, ‘I’m not a good accountant, I can’t do this, it’s way too stressful,'” she explained. “It was realizing it’s not tax I hated, but the constant working toward deadlines, doing things last minute, all a surprise. But it’s not. It’s one of the easiest, most predictable industries. You can plan due dates. Operating with blue-sky thinking, I could step away from what I’m doing now, and it taught me what it could be like and how to make that a reality.”

ASE Group’s lower-stress tax seasons involve scheduled phone calls to check in on clients’ current financial needs and lean more into the advisory side of tax planning.

“What you need first, is advisory all throughout the year,” she said. “So that at the end of the year it’s not a pop quiz — what am I going to do on my taxes? It doesn’t have to be a surprise. I hate delivering bad news, and I also hate surprises. It’s like Groundhog Day, telling people [what to do on their taxes] … having the same conversations over and over again. People expected that they did all they needed all year, then dump it on their accountant. I’m not a magician. I felt so anxiety-ridden. The cure for that suffering is advisory.”

ASE’s regular client calls — scheduled six months out — also alleviate other common ailments, like financial anxiety and procrastination.

“It’s getting us in the position to help them reduce surprises,” Jones explained. “By the time tax season rolls around, it’s just filing season. Not strategizing season, not planning season. When a child has a test, like the SATs, they don’t show up on test day ready to study. When they show up to the test, they make sure they had a good night’s sleep, they ate breakfast, and they sharpened their pencils. All year is study season.”

The phone calls are mandatory, whether or not clients have updates. “Some clients don’t have anything new to tell you. Those clients don’t have to use all the time — if they get on the phone and tell me absolutely nothing … I’m happy to end the phone call early. The beauty is creating a routine, the consistency of it.”

Often, however, clients who think they have nothing new to report realize that they do when Jones and her colleagues engage them in more casual conversation leading to relevant life updates.

“Sometimes they struggle with financial anxiety, and don’t always want to tell you things aren’t great,” Jones shared. “The conversation is relaxed, and those conversations become more fluid and open.”

“We don’t want you to go on Google and Tiktok trying to be your own advisor,” she continued. “We ask that you allow us to prepare you for what creates an issue versus what doesn’t. We are talking in conversations about kids, family trips. In those conversations we have an agenda of listening to what they are saying … . If [for example] they are thinking of starting a new job, ‘We can help you complete a W-4.’ Something we can support you in.” AT

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Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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