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U.S. accounting master’s programs hit five-year peak in application growth

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Nearly three-quarters of U.S. master’s of accounting programs reported application growth in 2024, according to a new report by the Graduate Management Admission Council.

Seventy-two percent of programs reporting growth makes this year a five-year peak in applications; 51% reported growth in 2020, 30% in 2021, 34% in 2022, and 43% in 2023. The median total applications for master’s programs increased to 97 this year, up from 75 the year prior. Median class size also grew to 34, up from 30.

College graduate

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“In the United States — where Certified Public Accountants must complete 150 credit hours before they can sit for the CPA Exam — graduation rates for bachelor’s and master’s accounting programs had been fading,” the report reads. “However, enrollment predictions remained optimistic, and appear to be borne out based on this year’s application trends.”

Fifty-three percent of U.S. accounting programs saw an increase in domestic applications, 55% international, 67% women and 50% underrepresented population enrollment.

Globally, 71% of master’s of accounting programs saw increased applications, while 1% saw no change and 27% saw a decline. Global master’s in management programs were the second most likely to report application growth (69%).

The report attributes the global growth in accounting master’s programs in part to “Gen Z’s outsized interest in finance and accounting careers compared to their millennial counterparts.”

“GMAC’s qualitative study on Gen Z prospective graduate management education students affirmed that they are more likely to seek stability in their careers, and an accounting degree for recent graduates or those looking for a 4+1 option (a bachelor’s degree directly followed by a one-year master’s) could be a first step toward realizing that more stable future,” the report reads.

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Accounting

How tax and tariff questions are leaving investors in limbo

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Even after the biggest May jump in 35 years for the S&P 500, investors’ understandable confusion about the future of tax and tariff policies and inflation is driving a lot of anxiety.

The S&P’s value ended up 6% last month, alongside a 4% gain in the Dow and 10% surge in the Nasdaq index — a stark reversal from the steep losses surrounding President Donald Trump’s announcement of substantial tariffs, which he later paused for 90 days. Financial advisors’ expectations for the economy, as reported in Financial Planning’s Financial Advisor Confidence Outlook survey, turned slightly less negative after an all-time low score in April.

Beyond questions of how potential tariffs might affect inflation, the One Big Beautiful Bill Act is drawing scrutiny as the major tax and spending legislation heads from the House to the Senate. Concerns include who stands to benefit and who will lose out, and the bill’s ramifications to the federal budget deficits and the national debt. 

Many high net worth and ultrahigh net worth clients who work with David Lesperance, the founder of immigration tax and law advisory firm Lesperance & Associates, are already seeking to get “all the pieces in place and all the planning done” with an eye toward “maximizing optionality to be able to deal with the unpredictable,” he said. “They just don’t know, so the key is to be prepared for any contingency and to be able to execute quicker than the legislature, which is generally possible.”

READ MORE: Trump’s tax bill offers wins — and a major loss — for advisors

Responding to uncertainty

In the case of Lesperance’s ultrawealthy clients, that means taking steps as drastic as seeking residency outside of the country and offshore citizenship in anticipation of a recession next year and the political pendulum swinging back toward Democrats, who might adopt taxes on unrealized gains or that target billionaires or millionaires. Other investors may be acting toward much more immediate needs or even from a sense of panic.

Out of 373 retirees polled between March 25 and April 17 as part of the Schroders 2025 US Retirement Survey, 92% said they are worried that inflation will reduce the value of their assets, 62% admitted they have no idea how long their savings will last and almost half said their expenses in retirement are higher than they expected, said Deb Boyden, the firm’s head of U.S. defined contribution. For many retirees, the “stress of uncertainty is an everyday battle” rather than “just economic theory,” Boyden said in an email.  

“While advisors and clients can’t control Washington, they can control how they respond,” Boyden continued. “Sticking to a financial plan, staying invested through market cycles, and resisting the urge to make emotional decisions are all variables within their control. Periods of heightened uncertainty present an opportunity for advisors to deepen relationships by communicating with clients more frequently to help them reassess goals, understand allocations and feel more confident in their strategy. Our data shows that many retirees are without a plan or professional guidance — this void is an opportunity for advisors.”

READ MORE: SALT, tips and auto loans: A guide to the House GOP tax bill

Answering the unknowables

Those retirees and other investors are struggling to find answers that aren’t even clear to some of the top experts trying to figure out the form and implications of taxes and tariffs in the future. Ongoing court cases have placed the basic legality of some of the administration’s tariffs under multiple levels of judicial review, and that could affect the fiscal price of the tax and spending legislation. The bill is facing substantial criticism over, among other things, its price tag adding $3 trillion to the national debt over a decade, just after a downgrade to the U.S. government’s credit rating by Moody’s Investors Service.

But the bill garnered enough support to pass the House by one vote and the backing of influential groups like the pro-business U.S. Chamber of Commerce, which is financing an advertising campaign that calls on lawmakers to vote for “securing permanent tax relief for America’s families, workers and entrepreneurs.” However, in an indication of the complexity of the current political environment, the Chamber also refers to the prospect of tariffs as a “new tax on summer fun.”

The outlook has grown so blurry that David Kelly, the chief global strategist of JPMorgan Asset Management, compared investors’ task of figuring out next steps to the challenge of five argumentative siblings putting together a 1,000-piece puzzle.

“Despite political tensions, ongoing policy changes and heightened inflation and recession concerns, 2025 so far has generated positive returns for investors, with the S&P 500 and the bond markets registering small gains and international stocks posting much larger increases,” Kelly said in a June 2 note. “This is no time for complacency, however. The outlook for the economy is for just slow GDP growth, smaller job gains and temporarily higher inflation. This should translate into sticky interest rates, decelerating earnings growth and a falling dollar. At the start of the year, given valuations and portfolio concentration, it made sense for investors to rebalance away from U.S. mega-cap growth stocks and towards more defensive U.S. stocks, international equities and alternatives. Five months into the year, while the macro jigsaw remains complicated, the same advice seems warranted.”

READ MORE: Tax Cuts and Jobs Act expiration: A guide for financial advisors

Legislative agenda

As for the tax and spending bill, President Trump’s Republican allies in the Senate have discussed a possible goal of passing the massive legislation by July 4. But voting the legislation through the Senate could prove difficult, according to Jonathan Traub, a managing principal and the leader of the Tax Policy Group at consulting and professional services firm Deloitte Tax.  

“For both policy and procedural reasons, we can expect changes to the current legislation,” Traub said in a statement after the House passage of the bill last month. “It will remain a tremendous challenge for Republican leaders to keep near unanimity among their members given the push and pull on so many major components of the bill.”

Provisions of the bill as wide-ranging as the level of tax brackets and states’ ability to regulate artificial intelligence and as narrow as a new levy on international remittances and shifts in the rules for expenses eligible to be paid through 529 savings plans will receive close scrutiny in a Senate debate that could extend far beyond Independence Day. Advisors and their clients may need to plan for multiple different outcomes in the interim.

“There’s a whole bunch of opportunity, but in order to do that you need to get a whole bunch of planning in place,” Lesperance said. “It’s very interesting on the planning side, but people are scrambling, and they’re making educated bets.”

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Senate begins putting stamp on Trump tax bill

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Significant changes are in store for President Donald Trump’s signature $3.9 trillion tax-cut bill as the Senate begins closed-door talks this week on legislation that squeaked through the House by a single vote. 

Senate Republican leaders are aiming to make permanent many of the temporary tax cuts in the House bill, a move that would increase the bill’s more than $2.5 trillion deficit impact. But doing so risks alienating fiscal hawks already at war with party moderates over the bill’s safety-net cuts. 

It amounts to a game of chess further complicated by the top Senate rules-keeper, who will decide whether some key provisions violate the chamber’s strict rules. Jettisoning those provisions — which include gun silencer regulations and artificial intelligence policy — could sink the bill in the House. 

House Republicans’ top tax writer, Representative Jason Smith, on Friday said that senators need to leave most of the bill untouched in order to ensure it can pass the House in the end.

“I would encourage my counterparts, don’t be too drastic, be very balanced,” he said.

The wrangling imperils Republicans’ goal of sending the “Big, Beautiful Bill” to Trump’s desk by July 4. But the real deadline is sometime in August or September, when the Treasury Department estimates the US will run out of borrowing authority.

The House bill would raise the government’s legal debt ceiling by $4 trillion, which the Senate wants to increase to $5 trillion in order to push off the next fiscal cliff until after the 2026 congressional elections. 

That’s just one of the major changes the Senate will weigh in the coming weeks. Here are others:

Permanent business breaks

Senate Finance Chairman Mike Crapo’s top priority is making permanent the temporary business tax cuts that the House bill sunsets after 2029. These are the research and development tax deduction, the ability to use depreciation and amortization as the basis for interest expensing, and 100% bonus depreciation of certain property, including most machinery and factories. 

Senate Republicans plan to use a budget gimmick that counts the extension of the individual provisions in the 2017 Trump tax bill as having no cost. That gives them room to make the additional business tax cuts and possibly extend some of the new four-year individual cuts in the House bill like those on tips and overtime. 

Deficit hawks could demand new offsets, however, either in the form of spending cuts or ending tax breaks like one on carried interest used by private equity. 

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Mike Crapo

Stefani Reynolds/Bloomberg

The SALT cap

The House expanded the state and local tax deduction limit from $10,000 to $40,000 to get blue-state Republicans behind the bill. But SALT isn’t an issue in the Senate, where high-tax states like California, New York and New Jersey are represented by Democrats. 

“I can’t think of any Senate Republicans who think more than $10,000 is needed and I can think of several who think the number should be zero,” said Rohit Kumar, a former top Senate staffer now with Big Four firm PwC.

That includes deficit hawks like Louisiana’s John Kennedy, who has balked at the House’s SALT boost. 

Senators could propose keeping the current $10,000 SALT cap as a low-ball counter, forcing the House to settle from something in the ballpark of a $30,000 cap, Kumar said. 

The Senate could also change new limits on the abilities of passthrough service businesses to claim SALT deductions.

Green energy tax credits

Moderate Republicans in the Senate are pushing back on provisions in the House bill that gut tax credits for solar, wind, battery makers and several other clean energy sectors.

Senator Lisa Murkowski of Alaska said she’s seeking to soften aggressive phaseouts of tax credits for clean electricity production and nuclear power. She has the backing of at least three other Republicans, giving her enough leverage to make demands in a chamber where opposition from four GOP senators would kill the bill. 

Their demands will run headlong into ultraconservatives, who already think the House bill doesn’t get rid of tax benefits for clean energy fast enough.

Medicaid, Food Stamps

Senators Rand Paul of Kentucky, Rick Scott of Florida, Mike Lee of Utah and Ron Johnson of Wisconsin say they’re willing to sink the bill if it doesn’t cut more spending. 

“I think we have enough to stop the process until the president gets serious about reductions,” Johnson said recently on CNN. 

They haven’t made specific demands yet, but they could start off where the House Freedom Caucus fell short — cutting the federal matching payment for Medicaid for those enrolled under Obamacare and further limiting federal reimbursement for Medicaid provider taxes charged by states. 

Conservatives’ demands are in stark contrast to Republican senators already uncomfortable with the new Medicaid co-pays and state cost-sharing for Medicaid and food stamps in the House bill. Senators Josh Hawley of Missouri, Susan Collins of Maine, and Jim Justice and Shelley Moore Capito of West Virginia join Murkowski in this camp. 

Boosting their case is Trump, who told the Freedom Caucus to stop “grandstanding” on more Medicaid cuts.   

Regulatory matters

There’s an extensive list of regulatory matters in the House bill that could be struck if they are found to break Senate rules for averting a filibuster and passing the legislation by a simple majority.  

Provisions likely to be challenged for not being primarily budgetary in nature include a repeal of gun silencer regulations, preemption of state artificial intelligence regulations, staffing regulations for nursing homes and abolishing the Direct File program at the Internal Revenue Service.

The House bill’s provisions limiting the ability of federal judges to hold administration officials in contempt, ending funding for Planned Parenthood, requiring congressional review of new regulations and easing permitting of fossil fuel projects are also vulnerable.

The biggest Senate rules fight will be over using the “current policy” budget gimmick to lower the cost of the bill.  Senate Republican leaders could explore bypassing rules keeper Elizabeth MacDonough if she finds the accounting move breaks the rules. 

Battles over these provisions could take weeks. 

“I think it would be very difficult to get it out of the Senate quickly,” said Bill Hoagland, a former top Republican Senate budget staffer now with the Bipartisan Policy Center. 

Spectrum sales as pay-fors

A major auction of government radio spectrum that would generate an estimated $88 billion in revenue is another unresolved fight.  

Ted Cruz of Texas, the Senate Commerce chair, backs the spectrum sale but Senator Mike Rounds of South Dakota has vowed to protect the Defense Department, which has warned auctioning off its spectrum would degrade its capabilities and cost hundreds of billions for retrofits. 

The proposal would free up key spectrum for wireless broadband giants like Verizon and Elon Musk’s Starlink.

The estate tax

Majority Leader John Thune and 46 other Republican senators back a total repeal of the estate tax, which would likely cost several hundred billion dollars over a decade, benefiting the heirs of the richest 0.1%. That could make it too pricey for the Senate to include.

The House bill permanently increases the estate tax exemption to $15 million for individuals and $30 million for married couples, with future increases tied to inflation.

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Ascend adds firms in Florida and California

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Private-equity backed accounting firm Ascend has added Florida Regional Leader firm Saltmarsh, Cleaveland & Gund and California-based Glenn Burdette to its platform, effective June 1.

Saltmarsh, Cleaveland & Gund, based in Pensacola and Tampa, Florida, and Glenn Burdette, in San Luis Obispo, California, are the latest firms to join Arlington, Virginia-based Ascend, which is backed by private equity firm Alpine Investors and ranked No. 29 on Accounting Today‘s 2025 Top 100 Firms list, alongside some of its member firms.

Glenn Burdette formerly operated under an employee stock ownership plan and adds a central California presence to Ascend along with a team of 75 and seven partners, while Saltmarsh marks Ascend’s first Florida footprint and adds a team of 16 partners and 178 total team members to the firm. 

Ascend reported $314.74 million in revenue and 1,464 employees in 2024.

Terms of both deals were not disclosed.

Ascend's Nishaad Ruparel

Ascend’s Nishaad Ruparel

“These are two monumental partnerships for Ascend,” said Ascend president Nishaad in a statement. “Glenn Burdette was founded 60 years ago, and in 2000 became the first CPA firm in California to form an ESOP. That decision marked the firm’s commitment to a set of core values that they still wear on their sleeve today – a desire to provide opportunity for their people, a focus on shared ownership as an enabler of success, and a fierce commitment to hold the pen on their own story.”

Glenn Burdette provides tax, audit, bookkeeping, business consulting and financial management services, primarily to mid­dle-mar­ket and small own­er-man­aged busi­ness­es.

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“Partnering with Ascend is the right move at the right time for Glenn Burdette,” said the firm’s CEO David Merlo. “Their forward-thinking approach and shared values make them a natural fit for our next chapter. We chose Ascend because of their strong commitment to reimagining what’s possible — for both our clients and our people.”

Saltmarsh, Cleaveland and Gund is a full-service accounting and advisory firm offering expertise and specialized consulting for many industries and high-net-worth individuals.

Saltmarsh, Cleaveland & Gund

“Saltmarsh has an equally proud history, with an 80-year legacy in Florida’s panhandle and central cities,” said Ruparel in a statement. “The firm is synonymous with quality, is a longstanding best-place-to-work, and has a dynamic group of partners that are seen as trusted advisors across disciplines. Less than a year ago, Lee Bell and the Saltmarsh leadership team took the time they needed to articulate a strategic vision that would carry the firm into the next decade and enumerate a plan for achieving that vision. We feel privileged that they decided Ascend is best positioned to help them fulfill those ideals.”

“The success of our business is entirely about putting our people first so they can do what they love, which is helping our clients achieve success,” said Saltmarsh Advisors CEO Lee Bell in a statement. “Ascend’s intense focus on people and their unique concentration on supporting our more than 80-year legacy as Saltmarsh is why we made the decision to partner with them.”

Both Glenn Burdette and Saltmarsh are independent members of the BDO Alliance.

Since Ascend was launched in early 2023, it has made a significant number of investments, including including Opsahl Dawson in Vancouver, Washington, in January 2023; ATKG in San Antonio in May; LMC in New York City in June; Sentient Solutions for Accounting, an offshore services provider in India and Mexico, in July; Goering & Granatino in Overland Park, Kansas, in October; Wilson Lewis in Atlanta in November; LevitZacks in San Diego in March 2024; North Carolina’s Blackman & Sloop and New Hampshire’s TSS in May; and Lucas Horsfall in Pasadena, California, in October; Walter Shuffain in Boston in January 2025; and McGee, Hearne & Paiz in Cheyenne, Wyoming, in February 2025.

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